Uniqlo, a global clothing retailer out of Tokyo, will open its first Cebu store in SM City Cebu this Friday, October 23, with special promos on several products.
More than value for money, Uniqlo clothes are made with emphasis on the Japanese traits of simplicity, quality, and longevity, said Katsumi Kubota, the brand’s chief operating officer in the Philippines.
“We don’t make regular fashion, we create lifewear,” he added during an interview shortly before the pre-opening party and sake ceremony at SM City Cebu’s The Northwing earlier today, Wednesday.
The Cebu branch, opened under the clothing brand’s LifeWear concept, is at the first level of The Northwing. It spans 1,000 square meters and carries everyday wear like jeans, stylish leggings, dresses, and and shirts as well as Uniqlo’s unique and proprietary collections.
According to Kubota, the Cebu store is the 25th in the Philippines and first outside of Luzon. The target is to open eight to 10 more stores in the Visayas within the next five years.
Uniqlo opening promos
For the Friday opening, Uniqlo is offering its fleece jackets for only P790, cropped leggings for women at P690, and men’s chino shorts at P790.
“After three years in the Philippines, we feel we have the fundamentals to open a branch in Cebu. We are in 16 countries and regions and we are welcomed anywhere we go. We are confident that our clothing line is suitable for Cebuanos,” said Kubota.
A second Uniqlo store in Cebu will open when the SM Seaside City at the South Road Properties starts operations on November 27, 2015. He said they’ve already hired the personnel for both stores and all 140 of them are currently helping out at the SM City Cebu branch.
Uniqlo is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company that designs, manufactures, and sells clothing under seven brands. Its other brands are Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, and Theory.