PLDT, Smart unveil new logos to mark ‘digital pivot’

UNVEILING. PLDT and Smart chairman and CEO Manuel V. Pangilinan (center) lead the unveiling of the companies’ new logos. With Pangilinan are PLDT executive vice president Eric Alberto (2nd from right) and chief strategy officer Winston Damarillo. (Photo: Max Limpag)

PLDT and mobile subsidiary Smart Communications unveiled its new logos tonight to highlight a fresh brand identity anchored on its “digital pivot,” a massive shift of the company to data services. PLDT and Smart chairman and chief executive officer (CEO) Manuel V. Pangilinan led company officials in unveiling the logo in the Makati Shangri-la. The…