Walk on air, splash in water with a pair of SWIMS

SWIMS. The first thing you’ll notice after putting on a pair of SWIMS is how light and comfortable it is.

Comfortable, light, and dubbed the “ultimate footwear for bathing, sailing and playing around in water,” SWIMS is a great choice for your next pair. I got my first SWIMS during a recent sale by the Primer Group, the brand’s exclusive distributor. The first thing you’ll notice with SWIMS is how light its shoes are. It…

General: The self-made man’s ultimate style guide

A self-made cosmopolitan man is a traditional gentleman and a man of action, and lifestyle store General has assembled a line of premium products to cater to his every need. General offers an array of quality men’s products – including apparel, footwear, grooming, and accessory – that any discerning man with a penchant for style…