The song “Give Love On Christmas Day” talks about trying to find a present that is better than anything you get from a store.
At Bo’s Coffee, the holidays are all about “Give Love,” as coffee lovers can find ways to show love for others in different forms and ways.
The Filipino-owned chain of coffee shops recently launched its holiday campaign, which urges people to spend time with loved ones over through get-togethers, celebrations over a sumptuous feast, and gift giving.
Order your favorite caffeine fix from Bo’s Coffee even when you’re still on your way so that it’s ready for you when you arrive.
All you need to do is look up Bo’s Coffee Advance Ordering BOTTY on Facebook Messenger and follow the instructions for getting your preferred hot or cold drinks. After picking your drink and choosing your payment option, you will be informed how many minutes it would take to get your order ready and again when it is.
The system has been rolled out in 47 mostly company-owned Bo’s Coffee outlets across the Philippines, including 19 in Cebu.
SKIP THE COFFEE ORDER LINE. Bo’s Coffee allows you to order in advance via Facebook Messenger and pick it up at the store.
Bo’s Coffee founder Steve Benitez said during the launch of the Advance Ordering BOTTY in Cebu that the move is intended to enhance the customer experience and a means by which he intended to bring his homegrown coffee chain to the future.
Bo’s Coffee tech innovations
“As we reach our 25-year mark, we want to cater to the fast-paced lifestyle of our customers. We want to make your daily coffee runs simpler, faster, and more accessible so you have more time for more important things in life – your passions, your advocacies, and your relationships,” added Benitez, who is President and CEO of WS & Landin, Inc., the corporation behind Bo’s Coffee.
The Bo’s Coffee Advance Ordering BOTTY is just the first of several technology innovations that are on the pipeline for Benetiz’s coffee shop chain.
BETTER EXPERIENCE. Bo’s Coffee founder Steve Benitez says they deployed Facebook Messenger chatbot to enhance the experience of their customers.
According to Benitez, the goal is to integrate Bo’s Coffee rewards and even delivery services to Messenger-based system through Grab Express.
Digital payment options
While the Advance Ordering BOTTY allows customers to pay cash, its secure and cashless digital payment options through PayMaya as well as credit and debit cards (Visa and Mastercard) allow customers to really skip the line, according to Bo’s Coffee COO Rachel Fallarme.
“In a developing world like ours, we have to do all we can to optimize our efforts and save time,” she added.
CHATBOT LAUNCH. Speaking during the press conference to launch the Bo’s Coffee Facebook Messenger chatbot are (from left) Bo’s Coffee COO Rachel Fallarme, founder Steve Benitez, and developer Cary Gee.
By paying via the system, customers can park curbside in strategic stand alone branches, get their coffee, and continue on with their day. Payment options like Grabpay and GCash will also be available soon.
Some of the Bo’s Coffee branches with the Advance Ordering BOTTY include Capitol, Banilad Town Center, Filinvest Cyberzone, Ayala Center branches, SM City Cebu branches, SM Seaside, and Mactan Domestic and International Airports.
CHAT TO ORDER. Look up Bo’s Coffee Advance Ordering BOTTY on Facebook Messenger and follow the instructions for getting your preferred hot or cold drinks.
Consumer market patterns
System developer Cary Gee, who was also present during the launch in Bo’s Coffee Capitol Branch last July 25, 2019, said the Advance Ordering BOTTY was initially developed for the Singaporean market.
He decided to bring the system to the Philippines when he saw similar patterns in the two consumer markets, both of which are fast-paced, in need of personalization while skipping the queue, and has a good percentage using Messenger instead of downloaded apps.
TRYING IT OUT. Ka Bino Guerrero tries out the Bo’s Coffee chatbot to order drinks.
The system keeps a record of orders and helps the coffee shop push the right promotions to customers. It can also be used to engage customers for rewards purposes.
While it was created with customers in mind, the system will also free up some tasks for coffee shop employees.
Bo’s Coffee, a brand known for its promotion of Filipino coffee, has opened its first tribute store in its hometown in Cebu.
A tribute store, according to founder Steve Benitez, is a flagship branch that offers people a new coffee experience. He said the concept took 3 years to plan and was meant to “showcase the best of what we offer.”
The company picked Bo’s Coffee Capitol branch – the first Bo’s outlet, explained Benitez – for its first tribute store because it is “about paying tribute to our roots here in Cebu.”
Bo’s Coffee expansion
Benitez founded Bo’s Coffee in 1996 and has since expanded throughout the country. It recently expanded overseas by opening 5 stores in Qatar. Bo’s plans to have 200 stores and be present in 5 countries by 2020.
Central to the tribute store concept is the coffee bar. Specially trained baristas are able to prepare coffee using Philippine beans in various ways – from cold drip to pour over.
“The tribute store is where you can experience the best coffee in the Philippines,” he said.
It serves coffee made from coffee beans handpicked in Sagada, Benguet; Mount Kitanglad in Bukidnon; Mount Matutum in South Cotabato; and Mount Apo.
Bo’s coffee bar
“Our version of a perfect blend is not only the sensuous taste and aroma of Philippine coffee but also the overall presentation of Philippine culture – its indigenous and nearly forgotten products, Filipino music and artistry, and even Philippine-grown tea,” Benitez said in a press statement.
Apart from just preparing your drink, the baristas at the tribute store’s bar can interact with customers and talk coffee with them.
Benitez said they are trying out the concept here with the plan of replicating it in other areas such as Manila.
“We will continue to work on giving the best customer experience,” Benitez said.
The store also highlights products by social enterprises they partnered with. The interiors highlight the work of local artisans such as renowned designer Kenneth Cobonpue.
“We want to showcase the best of Philippine artistry and talent in the most ambitious project we ever had. The tribute store will be the commemoration and statement of the brand’s promise that this homegrown brand will continue to pave empowerment to the communities we serve,” Benitez added.
Bo’s Capitol has 300 square meters of space and can seat up to 110 persons. It is open daily from 7 a.m. to 1 a.m.