Re/Discovering Cebu, one story at a time

Tretorn, Fantasy Sandals now in Res|Toe|Run lineup of brands

Those who grew up in the 90s will remember the popular Tretorn sneakers with the classic gullwing accent that were often the footwear choice in PE classes. The Primer Group…

Those who grew up in the 90s will remember the popular Tretorn sneakers with the classic gullwing accent that were often the footwear choice in PE classes.

The Primer Group of Companies brings back to the Philippines the stylish whites manufactured in Sweden that now incorporate new technology innovations for maximum wear comfort.

Carlo Cecilio, Tretorn brand executive, said the company has upgraded its classic Nylites with EcoOrtholite technology that puts more support in the heel and ankle.

He added the gullwing accent now comes in more hues, including such school colors as yellow, blue, and green.

The Tretorn Nylite line, which offers leather and canvas choices and colors other than white, is available at all Res|Toe|Run outlets in Cebu.

Tretorn Cebu

Classic sneakers, chic sandals

According to Cecilio, the Primer Group continues to bring in more brands in line with its mission to provide an exciting range of comfortable footwear that will cater to different styles and personalities.

Aside from Tretorn, it now also carries chic and comfy leather sandals for women that are manufactured in Greece. Fantasy Sandals is produced by an established Greek brand that also makes leather bags.

The sandals have full polyurethane outsoles so they are lightweight and resistant to abrasions. Fantasy Sandals footwear also utilizes the bubble sole technology, where the air trapped during the moulding process provides extra cushioning. These are also available at Res|Toe|Run branches in Cebu.

The Res|Toe|Run stores, with its unique and out-of-the-box concepts and impressive selection of rare and iconic brands, has come to be a top-of-mind choice among the youth and the young at heart.

Tretorn Cebu

 

Tretorn Cebu

Your Kind of Comfort campaign

Knowing best that millennials value style as much as comfort when out shopping for the perfect pair, it comes up with the “Your Kind of Comfort” campaign for the season.

In the active comfort category, those who love engaging in various fitness activities can find such footwear brands as FitFlop, DC and People. On the other hand, lazy weekend mornings are best paired with easygoing footwear from Native and Faux Pas Paris.

Stylish comfort footwear offers a diverse mix of brands that embody edgy style without the wearer needing to sacrifice comfort. Check out the latest designs by Dr. Martens, Tretorn, Native, Regetta Canoe and FitFlop.

Believing that footwear must be comfortable no matter what the occasion, the polished comfort category carry styles that can fit a wide range of activities. Think Faux Pas Paris, Fantasy Sandals, FitFlop, Kickers, Sledgers, and Flossy for work, business meetings, and other special events.

Fantasy Sandals

Carlo Cecilio of the Primer Group of Companies talks about Tretorn and Fantasy Sandals in a media briefing in Cebu.

 

Res|Toe|Run branches

From ensuring the most optimal shopping experience all the way to housing the latest in comfortable footwear, Res|Toe|Run will always make sure that you enjoy nothing less than “Your Kind of Comfort.”

Res|Toe|Run branches may be found in the following locations: Banilad Town Centre, Ayala Center Cebu, and Robinsons Galleria Cebu. You may also shop for the latest footwear offers by Res|Toe|Run through its official e-commerce website, www.restoerun.ph.

Fantasy Sandal

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Fitflop marks 10 years of creating footwear for ‘superwomen’

Be it mother or daughter, wife or lover, entrepreneur or business executive, best friend or mentor, women play multiple roles on a daily basis and Fitflop promises to be there…

Be it mother or daughter, wife or lover, entrepreneur or business executive, best friend or mentor, women play multiple roles on a daily basis and Fitflop promises to be there for them every step of the way.

Fitflop, which recently celebrated 10 years of providing superwomen with great footwear, aims to give them the energy and confidence to go further and be absolutely prepared for whatever their busy lives may throw at them, said its global marketing director Louise Barnes during the Manila leg of a series of events known as #SuperWomenNights.

She added that as the brand marks the start of another decade, it comes out with a wide range of products that now includes a whole new category of footwear.

FitFlop Superwomen

WIDE RANGE. Fitflop global marketing director Louise Barnes (right) said that as the brand marks the start of another decade, it comes out with a wide range of products that now includes a whole new category of footwear – athletic catergory.

New Fitflop products

“We’re entering the athletic category in a big way and we’re doing that with lightweight sneakers and ballerinas. We’ve developed brand new products that will change the way you think of Fitflop,” Barnes said.

According to her, the new Fitflop products are super light, anatomically contoured to cover the feet and have front and back cushioning, and come in a host of beautiful bold and bright colors. This is made possible by Fitflop’s all-new trademark iQushion technology, which is a micro-bubble foam impact cushion.

Fitflop has sold over 35 million pairs of shoes and is now in 63 countries, added Barnes, citing that the whole idea of the brand was about empowering women.

“Our founder Marcia Kilgore, she’s really our original superwoman. She strongly believes in supporting women from the ground up with great footwear,” Barnes said.

Brand milestones

FitFlop regional brand manager Melody Tanjimenez said the brand celebrates several milestones in 2017: its 10th year anniversary, launch of the Spring-Summer Collection, a million Facebook followers just in Southeast Asia alone.

She added that the brand’s growth was an incredible milestone especially since it only had a small following in Multiply when it started in 2007.

“They believed in the brand and we were able to build the brand to what it is today through them,” Tanjimenez also said.

FitFlop Superwomen campaign

#ForSuperwomen. The company brought in the Southeast Asian winners of the #ForSuperwomen promo, a social media contest that asked Fitflop lovers to nominate the superwomen in their lives, to the regional launch of the #SuperwomenNights in Manila in March.

Southeast Asian markets

Tanjimenez said the Primer Group of Companies, which distributes the Fitflop brands in Southeast Asia, also has its own milestones.

The first Fitflop free standing store it opened back in 2010 at the SM Mall of Asia has grown to 30 stores across its Southeast Asian markets.

Primer Group distributes Fitflop footwear in Malaysia, Indonesia, Thailand, Vietnam, Brunei, Myanmar, and the Philippines

Superwomen campaign

Fitflop is working with Uma Thurman, the brand’s first celebrity ambassador, for the spring-summer 2017 collection and the superwomen campaign.

Barnes said they picked Thurman because she is also an advocate of women empowerment and her values are aligned with that of the brand.

“She (Thurman) absolutely embodies strength, confidence, total control. She is also a multitasking mother of three and represents iconic characters on stage,” she further said.

Fitflop Supwerwomen campaign

NEW COLLECTION. The Fitflop spring-summer 2017 collection.

Contest winners

It also brought in the Southeast Asian winners of the #ForSuperwomen promo, a social media contest that asked Fitflop lovers to nominate the superwomen in their lives, to the regional launch of the #SuperwomenNights in Manila.

In a toast to the winners, Camille Karaan, vice president for Primer International Management Ltd., said that for superwomen, everything is possible.

“We have superwomen all around us. They are mothers, sisters, friends, and even strangers,” she added.

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Look: huge discounts on luggage, bags, shoes, shirts in Primer Group bodega sale

From Delsey, World Traveler and Victorinox luggage sold at more than 50% off to casual, sports and running shoes and even backpacks and messenger bags sold at the same discounted…

From Delsey, World Traveler and Victorinox luggage sold at more than 50% off to casual, sports and running shoes and even backpacks and messenger bags sold at the same discounted rate, the Primer Group bodega sale offers huge discounts to shoppers.

The Primer Group of Companies, a distributor of top consumer brands, is holding a bodega sale at the Waterfront Cebu City Hotel and Casino starting today and until August 28. The sale offers discounts of up to 80% off on such brands as Timbuk2, Delsey, Fitflop, Flossy, Tumi, JanSport, Columbia, Herschel, DC, The North Face, Hedgren, Quiksilver, Roxy, O’neill, Volcom and many more.

Primer bodega sale

BAGS, SHOES, SHIRTS. The Primer Group of Companies is offering huge discounts on their products in a bodega sale that opens today, August 25.

Yesterday, the bodega sale was opened to media, partners and other guests of the company. The MyCebu.ph team was among those invited to the early sale and boy did we spot some great bargains. We got a family-sized World Traveler luggage (good for 20 kilos, the attendant told us) for P3,600 from the original price of P7,990. There was a great looking Delsey luggage for P7,000 from the original price of P12,000.

One of the boxes placed on the floor contains a trove of Timbuk2 laptop bags, messenger bags and backpacks. Most are discounted 50% or even higher. There were also great finds among the Hedgren bags. Shirts, shorts and other athletic apparel are sold with a huge slash of the prices, some up to 80% off.

In footwear, there are great deals among the displayed pairs of The North Face, Salomon and Fitflops. Although the sale is on until August 28, you are better off heading there as soon as it opens today at 10 a.m., the bargains are such that people are sure to flock to the place, what with word about the huge discounts spreading quickly.

More photos

Primer bodega sale

BODEGA SALE. The Primer Group of Companies bodega sale is located in Waterfront Hotel and Casino in Cebu City.

 

Primer bodega sale

LUGGAGE. From Delsey to Victorinox to World Traveler, you can spot items sold up to half the price at the bodega sale.

 

Primer bodega sale.

Luggage options.

 

Primer bodega sale.

Sakroots bags on sale.

 

Primer bodega sale.

Beautiful leather pouch by Tumi.

 

Primer bodega sale.

TIMBUK2 BAGS. If you’re looking for a laptop bag, backpack or even a messenger bag, head to this pile of Timbuk2 bags first. These stocks won’t be there long.

 

Runners would love this hydration belt on sale.

Runners would love this hydration belt on sale.

 

Primer bodega sale.

Outdoor backpacks. These are padded.

 

Primer bodega sale.

Footwear options.

 

Primer bodega sale.

Discounted The North Face shoes.

 

These luggage are sold at a discounted price of P3,000.

These luggage are sold at a discounted price of P3,000.

 

Bags, carry-ons on sale.

Bags, carry-ons on sale.

 

Primer bodega sale

Water bottles.

 

Primer bodega sale

Fitflop pairs.

 

Primer bodega sale.

Ladies’ bags.

 

Primer bodega sale

More bags.

 

Primer bodega sale.

Timbuk2 laptop bags.

 

Timbuk2 backpacks sold at a huge discount.

Timbuk2 backpacks sold at a huge discount.

 

Primer bodega sale.

Messenger bags. Hedgren and Timbuk2 messenger bags.

 

Primer bodega sale.

Bags, trolleys, carry-ons.

 

Primer bodega sale.

Shirts, rash guards, t-shirts, shorts, bikinis, and sportswear.

 

Primer Group bodega sale

BODEGA SALE. Top Primer Group consumer brands sold on discounts of up to 80% off.

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Primer bodega sale offers bags, luggages, shoes, other items at up to 80%

Are you on the lookout for good buys? Get more than your money’s worth at the biggest and most exciting sale of premium brands of shoes, bags, luggage and apparel…

Are you on the lookout for good buys? Get more than your money’s worth at the biggest and most exciting sale of premium brands of shoes, bags, luggage and apparel in the city.

The Primer Group of Companies will hold a Bodega Sale on August 25 to 28 at the Waterfront Cebu City and Casinos in Lahug, Cebu City.

FitFlop pairs on sale.

FitFlop pairs on sale.

Primer Group brands on sale

You can come in as early as 10 a.m. and enjoy shopping until 7 p.m. There is no entrance fee so bring your family and friends and catch great discounts up to 80% from Fitlfop, Flossy, Delsey, Tumi, JanSport, Columbia, Herschel, DC, The North Face, Hedgren, Quiksilver, Roxy, O’neill, Volcom and a lot more! Everything’s a steal.

Primer bodega sale.

JanSport bags.

This bodega sale doesn’t happen every year. The last bodega sale happened 6 years ago and who knows when will be the next on?

You may follow hashtags #PrimerBodegaSale and #BodegaSale2016 on Instagram and Facebook for more details. For inquiries, please call 412-3747. (Press Release)

Primer Bodega Sale

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