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Business Tech

Miss Universe Catriona Gray is the face of the new Smart Signature Plans

Catriona Gray’s journey to the Miss Universe crown is an inspiring story of a woman who has reimagined herself to win the most coveted beauty pageant title, bringing pride and honor to our country.

Make no mistake about it, Catriona could have simply rested on her laurels with her Top 5 finish in Miss World 2016, plus a flourishing career as a commercial model. But, fueled by the support of family and friends, the now 25-year old beauty queen decided to embark on a much bigger dream that revealed the goal slayer in her – someone who is confident with her vision, and put every ounce of her energy to realize it. The rest, as they say, is history.

Fast-paced digital lifestyle

“Catriona’s inspiring story and her disposition as the ultimate goal slayer makes her the perfect ambassador for Smart Signature, a new mobile experience that prioritizes customers,” said Oscar A. Reyes, Jr., PLDT-Smart SVP and Consumer Business Market Development Head.

“Designed to cater to a new generation of goal slayers like Catriona, Smart Signature keeps up with the fast-paced digital lifestyle of our customers and empowers them as they tick off more milestones in their career or life,” he added.

“I’m very goal-oriented, and once I’ve set my mind on something, I put my heart and soul to it, and make sure I have all the tools to make it happen,” said Catriona, whose dedication showed in her hands-on approach to preparing for an international title: from putting together her own team or designers, trainers and creatives to displaying her proud Filipino heritage in her captivating national costume and now iconic gowns.

“This is why I am thrilled to represent Smart Signature, which empowers everyone with the digital experience they need to achieve more and realize a much better version of themselves. With Smart Signature, we have one less thing to worry about while pursuing our goals and making a difference.”

Tech-savvy beauty queen

Catriona uses digital platforms not only to connect with family, friends, and fans, but as an effective way to get her voice out there as an advocate for educating the youth and raising HIV/AIDS awareness.

But what else does the most beautiful woman in the world do when she’s online? For starters, she listens to music. “I never like it when it’s quiet. So, I stream music all the time,” she shared. She also enjoys watching videos, especially during her downtime. Here’s a fun fact: She likes watching beauty and make-up videos online, and even trained to do her own make-up as part of her preparation for the MISS UNIVERSE competition.

As an only child who lives away from her parents, and with a hectic travel schedule, she also heavily relies on mobile apps to constantly keep in touch with family and friends.

Always a go-getter, Catriona is ready to embark on her new role as endorser for Smart Signature. It’s going to be a hectic reign, but it’s a journey that she has prepared for all her life, and one that she hopes will inspire more Filipinos.

“I would love to share to people that my story is not an overnight success, and there were years that I really struggled. But I never gave up,” she revealed. “I always play to my own strengths. You need to find a circle of people that believe in what your goals are. And in this digital age, you need a mobile partner that will always prioritize your needs.”

Postpaid reimagined

Smart Signature prioritizes subscribers on the Smart LTE network, the country’s undisputed fastest mobile network as awarded by world-renowned firms including Ookla, OpenSignal, Tutela, and P3. This prioritized network experience makes sure that you can enjoy consistent data to connect to their favorite apps, sent messages in real time, and make uninterrupted calls – even during peak hours.

Smart Signature comes in four plans – Plan S, Plan M, Plan L and Plan XL – with generous data allocation; worry-free unlimited calls to Smart, Sun, and TNT; worry-free AnyNet call minutes to PLDT landline and other networks; and unlimited texts to all networks – so you never have to worry about connecting with family, friends, and colleagues on any network.

Experience a reimagined postpaid and achieve more with Smart Signature Plans now! Sign up as a new subscriber, or upgrade your current Smart Postpaid Plan for free, at select Smart Stores nationwide.

Learn more about the Smart Signature Plan perfect for your lifestyle at www.smart.com.ph/signature. (Press Release)

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Business Lifestyle

PLDT, Smart, TV5, Solar converge to bring ultimate Miss Universe 2016 experience to Filipinos

Leading Philippine telco and digital services provider PLDT and mobile leader Smart Communications together with broadcast station TV5 will bring the much anticipated Miss Universe 2016 closer to Filipinos everywhere through the country’s most extensive and robust fixed line and wireless networks.

In partnership with the Miss Universe Organization and official Philippine broadcast partner of Miss Universe 2016 Solar Entertainment, the PLDT Group will enable the best viewing experience of the pageant in the Philippines through its various terrestrial and digital channels, across multiple screens at home and on-the-go.

“With the Miss Universe crown currently in our homeland, the enthusiasm for and connection of Filipinos to the global pageant is now stronger than ever,” PLDT Chairman Manny V. Pangilinan said. “With the combined reach of PLDT, Smart and TV5, we are providing our countrymen more ways to enjoy the pageant. We are giving them exclusive access to behind-the-scenes and key events such as the very popular swimsuit and long gown competitions, and of course, real-time viewing of the much-awaited coronation night.”

MISS UNIVERSE BROADCAST. Shawn McClain, Wilson Tieng, Manny V. Pangilinan, Eric Alberto, and Chot Reyes during the signing of the agreement. (Contributed photo)

Robust network, multi-platform

“With our robust network capabilities and the largest consumer base of over 75 million Filipinos, millions of fans can watch the pageant events via multiple platforms, whether on TV, laptop or mobile—whenever they want, wherever they want. For years, we have been revolutionizing the way entertainment is consumed in the nation, offering our subscribers an extensive entertainment portfolio featuring top digital entertainment partners. Miss Universe is one platform we would not miss out on,” Pangilinan said.

PLDT and Smart will provide fixed broadband and mobile connectivity to power the Miss Universe pageant throughout their stay in the Philippines. With the country’s widest Fibr broadband network which delivers symmetrical speeds of up to 1Gbps and Smart’s superior mobile LTE network, consumers can be assured of the best real-time Miss Universe experience.

“The Internet and social media will undoubtedly play a substantial role in Miss Universe in the Philippines,” PLDT and Smart Chief Revenue Officer Eric Alberto said. “We are ready to contribute our topnotch products and services to make it a more engaging experience for everyone. Miss Universe 2016 will be using PLDT and Smart’s services throughout their entire journey, while fans will be able to immerse themselves in not only the coronation night, but also on all the exciting events leading up to it. True to our promise of bringing the ultimate Miss Universe experience, our subscribers will get a chance to witness the coronation night live via free ticket promos.”

Extensive Miss Universe coverage

On top of the complete broadcast coverage of the coronation night, TV5 will give viewers access to the preliminary show, specifically the swimsuit and long gown rounds. “Filipinos can look forward to watching their favorite contestants compete even before the grand finale, which is something only TV5 can offer,” TV5 President and CEO Chot Reyes said. “We aim to bring the pageant to life by bringing it closer to the hearts and enthusiasm of every Filipino.”

TV5 signed with Solar for the partnership which encompasses on-air, on-ground, and PR values—the blocktime airing of the Coronation Night on January 30, the exclusive airing of the long gown and swimsuit preliminary competitions on January 28 and 29 which will also be available online on the same day, powered by PLDT and Smart.

Solar Entertainment takes pride in collaborating with TV5, PLDT, and Smart in the hope of delivering the optimum broadcast quality coverage of this momentous event, showcasing the wonders and beauty of the Philippines, and giving our fellow Filipinos the ultimate Miss Universe experience, the press statement said.

“Bringing Miss Universe to the Philippines is one of the top events that we have ever invested in. It is an opportunity that we did not want to miss,” said Mr. Wilson Tieng, President and CEO of Solar Entertainment Corporation. “For Miss Universe, we have jam-packed activities that will be happening at the same time and we’re excited to share it with the viewers.” (Press Release)