Feature Tech

Moto unveils Moto Z, Moto Mods in Cebu

Attachments that add an off-grid power pack that will add 22 hours of battery power, JBL speakers, portable projector, and a Hasselblad lens were showcased yesterday when Lenovo Philippines launched in Cebu its Moto line of phones.

“Cebu continues to exhibit strong growth potential and Lenovo is bringing Moto products to the city as part of our strategy to expand to key Philippine markets,” said Lenovo Mobile Business Group Philippines Country Manager Dino Romano. Lenovo bought Motorola, a pioneer in the mobile phone industry, in 2014 and branded it as “Moto.”

Lenovo unveiled in Cebu yesterday the Moto flagship device, the Moto Z. The phone is a top-of-the-line unit with formidable specs: Qualcomm Snapdragon TM 820 processor, 4GB of RAM, 64GB of internal storage and battery life of up to 24 hours. The device is built from military aircraft-grade aluminum in a thin and svelte frame, the company said.

Moto Cebu launch
CEBU LAUNCH. Models carrying the Moto Z flank (from 2nd from left) Lenovo Mobile Business Group Philippines Vincent dela Cruz, Lenovo Mobile Business Group Philippines Dino Romano and Lenovo Mobile Business Group Philippines Channel Sales Manager Patrick Mascariñas. The company unveiled in Cebu yesterday its line of Moto devices. (Photo by Marlen Limpag)

Moto Mods

What makes the phone different, however, are the Moto Mods that add functionality, said Vincent dela Cruz, Lenovo Mobile Business Group marketing manager. Dela Cruz described it as a revolutionary improvement that trumps the incremental changes of other brands.

Moto Mods are accessories that you attach at the back of the phone to add functionality. The power pack Moto Mod, for example, adds up to 22 more hours of power to the phone. The JBL Soundboost Speaker ads a high quality speaker loud enough for a large room. The Moto Insta-Share Projector adds a portable projector to the phone powerful enough to display a 70-inch image on any flat surface. The Hasselblad True Zoom Camera mod boosts the camera capability of the phone with 10x optical zoom with image stabilization, ability to save in RAW and 1080p full HD video resolution.

Hasselblad True Zoom Camera mod
Hasselblad True Zoom Camera mod


Incipio offGRID Power Pack
Incipio offGRID Power Pack adds 22 hours of battery life.


JBL Soundboost Speaker Mod
JBL Soundboost Speaker Mod. This add-on offers high quality mobile audio with 10 hours of battery life.


Moto Insta-Share Projector Mod
Moto Insta-Share Projector Mod. This projects up to 70-inch images to any flat surface, and comes with 1 hour additional battery life.

Backwards compatible

You don’t need to turn off the phone to attach and make the device work with Moto Mods. Dela Cruz said the Moto Mods are backwards compatible with devices that support them.

Romano said more Moto Mods and devices that support them will be made available in the market in the future.

Moto Z
MOTO Z. The flagship device is built from military aircraft-grade aluminum in a thin and svelte frame, the company said.

The company also showcased Moto Style Shell Mods that allow owners to personalize their devices with colorful casings like wood, leather or nylon.

Officials also introduced devices in its other lines like the Moto G and Moto E.

Video demo of Moto Z and Moto Mods


Lenovo brings virtual reality technology via smartphones to Cebu

Cebuanos can now experience virtual reality through Lenovo smartphones as the company brings its first smartphones with TheaterMax to Cebu starting today until June 26.

The Lenovo TheaterMax Caravan will visit SM City Cebu on June 24 to 26 and people can try three smartphones with TheaterMax technology – the Lenovo VIBE X3, Lenovo VIBE K4 Note and the Lenovo VIBE A7000 Plus.

TheaterMax is Lenovo’s Virtual Reality (VR) technology. It can convert any multimedia content to become VR-enabled when viewed through a VR headset.

For three days, the Lenovo TheaterMax Caravan will allow people to try the amazing and immersive multimedia experience offered by the Lenovo VIBE X3, Lenovo VIBE K4 Note and Lenovo A7000 Plus in Android 5.1.

Lenovo VIBE X3
Lenovo VIBE X3

In booths situated near the SM City Cebu cinemas, the caravan will hold various activities and redemption promos. Customers will get a chance to experience these smartphones first-hand as these will be loaded with games, movies and applications that would highlight their virtual technology capability and prove why these smartphones are the perfect personal theater companion.

Lenovo will be giving out free VR headsets upon purchase of these smartphones in participating retail stores during the caravan. On top of that, exclusive discounts during the event are offered for the K4 Note, which will be available at a special price of P9,999 (from P10,699), and the VIBE X3 at a special price of P19,999 (from P22,099). The VIBE A7000 Plus, meanwhile, will be priced at P7,999 and will also come with a Free VR headset during the event.

Lenovo VIBE X3

Get a different kind of viewing experience with its 5.5” screen coupled with the innovative TheaterMax technology. Incorporating the world’s first large-chambered front stereo speakers for a louder output and improved bass performance, it boasts an all-new Dolby Atmos lifelike audio experience and is engineered with Lenovo Sound, featuring the industry’s highest performance 32-bit mobile audio DAC (Digital-to-Analog Converter) for ultra-low distortion and supreme audio clarity.

The VIBE X3 is powered by top-of-the-line 64-bit Qualcomm Snapdragon 808 hexa core processor, has 3GB RAM, and features 21MP PDAF rear camera with 4K Utra HD video recording capabilities, plus 8MP front camera.

Lenovo VIBE K4 Note

Another unit boasting of TheaterMax is the Lenovo VIBE K4 Note. It is equipped with advanced sound input and recording capabilities for those aspiring to produce their own digital content. Lenovo’s configured 3-mic system and state-of-the-art Wolfson audio codec effectively filter out ambient noise and greatly enhance sound quality during recording.

Its twin front ported stereo speakers enabled by Dolby Atmos minimize noise and voice distortion when playing voice clips and songs, automatically fine-tuning any audio experience for listeners.

An embedded 3300mAh battery and 64-bit octa-core processor ensure the performance of the VIBE K4 Note. Combined with a 13MP PDAF rear camera and a 5MP fixed-focused selfie camera, these features make VIBE K4 Note ideal for creative content producers.

Lenovo VIBE K4 Note
Lenovo VIBE K4 Note

Lenovo VIBE A7000 Plus

With its latest upgrade to Android 5.1, the Lenovo VIBE A7000 Plus is now Virtual Technology ready. Boasting a 5.5” full HD screen, it can now offer an immersive cinematic experience powered by TheaterMax when viewed using VR glasses. Users can also revel in an utmost audio experience as it is equipped with the Dolby Atmos surround sound speakers.

To complement that, the Lenovo A7000 plus is also packed with a 13-megapixel rear camera and 5-megapixel selfie camera as well as features a 3000mAh battery and a 1.7GHz MediaTek MT6752 octa-core processor, which make it the perfect budget-friendly multimedia smartphone.

Pricing and availability

The Lenovo VIBE X3 retails at P22,099 and comes in Pearl White, while the Lenovo VIBE K4 Note is priced at P10,699 and is available in Matte White and Matte Black. The Lenovo A7000 Plus can be bought at P7,999. All three are bundled with a free screen protector and back cover, and are now available at all authorized Lenovo dealers nationwide. (Press release)


Business Tech

Lenovo launches VIBE Shot in Cebu

With a 16-megapixel camera, a dedicated shutter button and a toggle to activate auto and a pro mode with manual controls, the Lenovo VIBE Shot “gives consumers the best of both worlds.”

“It is a stylish and powerful smartphone that consumers want and an advanced camera that budding and seasoned photographers will love to use,” said Dino Romano, Country Manager, Lenovo Smartphones Philippines.

Vincent dela Cruz, marketing manager of Lenovo Smartphones Philippines, said the Lenovo VIBE Shot is a great camera phone that is exceptional in low-light photography. It also has optical image stabilization (OIS) technology to reduce blurring and shakes.

Lenovo VIBE Shot Cebu launch
Lenovo Smartphone Philippines marketing manager Vincent dela Cruz, National Geographic photographer Hannah Reyes, and Lenovo Smartphone Philippines country manager Dino Romano show journalists some photos Reyes took using the Lenovo VIBE Shot.


First with tri-color LED flash

Dela Cruz said the Lenovo VIBE Shot is the first smartphone to have a tri-color LED flash “that offers the most natural-looking photos.” The phone also has an on-board infrared auto-focusing (AF) system that is “twice as fast as conventional autofocus.”

Dela Cruz also said that the Lenovo VIBE Shot has a dedicated camera shutter button that wakes the phone into camera mode in just a second. It also has a hardware toggle that turns on either a smart auto mode or a pro option that has manual controls. The auto mode has point and shoot composition guides for portrait, food and scenery shots. In this mode, the viewfinder will tell you whether the shot is good or whether the subject is too close, among other tips.

Manual controls

In pro mode, users have controls on various aspects of the camera from aperture, shutter speed, white balance and ISO setting. Controlling the settings is via a slider interface that’s intuitive, dela Cruz said.

The phone also has a panoramic selfie capability that lets users take 3 selfies to include more people and combine these into 1 image.

Using the Lenovo VIBE Shot is like “having a full camera but the only difference is that I’m touching the screen and not the buttons,” said National Geographic documentary and travel photographer Hannah Reyes.

Lenovo VIBE Shot launch in Cebu
MANUAL CONTROLS. Multi-awarded photographer Tonee Despojo, Cebu Daily News photography chief, tries out the Lenovo VIBE Shot in taking a culinary photo.


Designed for users

Reyes said during the launch in Cebu last August 14 that the VIBE Shot “feels good in my hands.” She said she liked that it had a dedicated shutter button and you didn’t have to press screen controls to take a photo. She said she felt that the phone was “designed for the user.”

Reyes, who has been using the phone to take photographs, including in Cebu, for an exhibit, said she “liked that there is a lot of manual controls.” She also said that the Lenovo VIBE Shot’s “range of focus is really good, even up close.”

VIBE Shot hardware specifications

The VIBE Shot has a Qualcomm Snapdragon 615 processor with an octa-core chip “engineered for multitasking, but is extremely power efficient at the same time,” the company said. It has 3GB of RAM and 32GB of built-in storage, expandable up to 128GB through a microSD card. The VIBE Shot has 4G / LTE connectivity.

Dela Cruz said the VIBE Shot uses Corning Gorilla Glass front and back with an aluminum outer frame.

The Lenovo VIBE Shot is sold at P17,999 and comes with a free screen protector worth P299 and free back cover worth P599.

Lenovo VIBE Shot launch in Cebu
AUTO, MANUAL MODES. The Lenovo VIBE Shot has a toggle that turns on either a smart auto mode or a pro mode that offers manual control of the aperture, shutter speed, white balance and ISO setting.


VIBE ON campaign

Romano said the phone is part of the VIBE ON campaign for Lenovo smartphones targeted at millennials.

“The VIBE ON brand promise aims to empower individuals to go their own way, by providing smartphones with the latest technology and features that they care about, at a price they wouldn’t expect. VIBE ON is not only a rally cry for millennials to accomplish what matters to them, but also expresses Lenovo’s commitment to making cutting-edge innovation and premium technology accessible to help them achieve that,” the company said.

Vibe Shot photos

The following photos were taken by documentary photographer Hannah Reyes using the Lenovo Vibe Shot. They have been scaled down to reduce file sizes.