Tap digital to boost business growth in a mobile-first Philippine market, Google official tells Cebu SMEs

BE SMART. Opinions aren’t as important today as data-driven decisions based on analytics.

Small business with a strong online presence grow 4 times faster than competitors who are not on digital, said Google Philippines country manager Kenneth Lingan. With 65 million Filipinos now online, going digital should no longer be a question, Lingan said during the Digitize Cebu conference held in Cebu last Wednesday and organized by AdSpark,…