Cebu Landmasters launches mixed-use Astra Centre in Mandaue

Two high-rise towers with a world-class hotel, residential units, and office spaces linked by a podium hosting an upscale boutique mall will make up Cebu’s upcoming lifestyle hub Astra Centre, Cebu Landmasters, Inc.’s second full-range mixed-use development.

Jose Soberano III, CLI chief executive officer, said during the launch of the P3.6-billion project yesterday, August 8, that Astra Centre is “an astounding, aspiring, and all-in-one development” well suited to the dynamic lifestyle of the Cebuanos.

Astra Centre Landmaster Joe Soberano III
CHANGE LANDSCAPE. Jose Soberano III, CLI chief executive officer, says Astra Centre “will change the landscape of Mandaue City.”


Mandaue growth corridor

It will rise on a 1.2-hectare lot along AS Fortuna St., which Soberano described as Mandaue City’s new growth corridor.

“Astra Centre will change the landscape of Mandaue City “ he added, citing that the project espouses a compact community concept where everything is within walking distance—from residence and workplace to shopping and entertainment.

First Radisson RED

CLI plans to finish the first phase of the project, which will include the 30-floor first tower and lifestyle mall, in three years or by 2021, according to the company’s chief operations officer, Jose Franco Soberano.

Astra Centre Jose Franco Soberano
LIFESTYLE HUB. CLI COO Jose Franco Soberano talks about upcoming lifestyle hub Astra Centre during its launch.


He said the high-rise building will host both the first Radisson RED in the Philippines and the residential component One Astra Place.

The 146-room hotel, to be operated by the Radisson Hotel Group, will have a unique design and upscale service offerings that will be informal, aspirational, and targeted towards millennials, according to a press statement released during the launch.

One Astra Place

One the other hand, One Astra Place will occupy 15 floors consisting of 478 units with such amenities as an infinity pool, kiddie pool, function rooms, gym, al fresco area, and skydeck.

The three-level Astra Centre Mall will be a new concept as well, with half of retail spaces located outdoors, said the younger Soberano.

Tower 2, which is part of the development’s second phase, will combine Astra Corporate Center’s 12 floors of modern office spaces and residences.


Astra Centre Cebu Landmasters
LAUNCH. Jose Soberano III, CLI chief executive officer, leads his team in unveiling Astra Centre.
Business Entrepreneurship

Cebu Landmasters CEO Joe Soberano is Ernst and Young’s Philippines Industry Entrepreneur of the Year

Cebu Landmasters, Inc. (CLI) chief executive officer Jose Soberano III was awarded “Industry Entrepreneur of the Year” by Ernst and Young last October 18 at the Makati Shangri-la Hotel.

Soberano is one of the 19 outstanding finalists representing enterprises from different industries nationwide chosen by Entrepreneur of the Year (EOY) Philippines in its search for the country’s most inspiring entrepreneurs. “Industry Entrepreneur of the Year” is one of the four awards given by EOY Philippines.

EOY Philippines is a program of the SGV Foundation, Inc., with the participation of co-presenters Department of Trade and Industry, the Philippine Business for Social Progress, and the Philippine Stock Exchange.

Jose Soberano III award
ENTREPRENEUR OF THE YEAR. Cebu Landmasters, Inc. chairman and chief executive officer Jose Soberano III during his awarding as Entrepreneur of the Year by the Cebu Chamber of Commerce and Industry.

Top local developer

Soberano was awarded for his remarkable role in the Real Estate industry. He was credited for establishing CLI, which is now one of the top local developers in Visayas and Mindanao, to address the need for quality and affordable housing and later expanded to include residential estates, offices, condominiums, hotels and mixed-use projects.

Soberano is also this year’s Entrepreneur of the Year by the Cebu Chamber of Commerce and Industry.

“We have worked very hard to put CLI to where it is today and to make an impact on the lives of many Filipinos. This would not have been possible if not for the never-ending support of my family and the CLI employees who are part of my extended family,” said Soberano.

CLI public offering

In the last 14 years, CLI has rolled out fast-selling high-end, mid-market and economic housing real estate developments.

CLI just recently went public at the Philippine Stock Exchange. Its debut last June made them the first Cebu-based real estate developer to ring the bell.

“What inspires me now is to build a company that can last many generations. What further fuels us as a family-oriented company is the goal to become the leading homegrown real estate developer in the Visayas and Mindanao region by 2020,” said Soberano. (Press Release)

Business Feature News

Cebu Landmasters CEO named Entrepreneur of the Year

Jose Soberano III, who steered his homegrown business Cebu Landmasters, Inc. to an initial public offering (IPO) earlier this year, was picked Entrepreneur of the Year during the 2017 Grand Chamber Awards.

Soberano received the award from the Cebu Chamber of Commerce and Industry (CCCI) during the Grand Chamber Awards and Fellowship Night last June 30 at Marco Polo Plaza Cebu.

The awards night capped the Cebu Business Month 2017 celebration.

Soberano, chairman and chief executive officer of Cebu Landmasters, Inc., left Ayala Land in 2000 to build what is now the top local housing developer in Metro Cebu.

Jose Soberano III
Jose Soberano III speaks during his awarding as the Entrepreneur of the Year during the 2017 Grand Chamber Awards.

Prestigious award

The Entrepreneur of the Year is the most prestigious among the five awards bestowed by the chamber. The other awards are Corporate Social Responsibility Institution, Small Business Entrepreneur, Countryside Entrepreneur, and Young Entrepreneur. The awardees are chosen by the CCCI board of trustees and past presidents.

CCCI President Melanie Ng said Soberano distinguished himself as the only Cebuano entrepreneur to bring his company public.

“Receiving this most prestigious award is thanks to my whole Cebu Landmasters team whom I consider family. They are the main reason why CLI is where it is today: number one in Cebu and soon to be number one in Visayas and Mindanao,” Soberano said in a speech during the awarding

P12 billion expansion

Soberano announced earlier this year a P12 billion expansion in the Visayas and Mindanao to address the need for housing, offices, and commercial spaces. CLI has simultaneous development projects in Cebu, Bacolod, Dumaguete, Cagayan de Oro, and Davao for 2017.

Saying he has confidence in the economic prospects of the Visayas and Mindanao, Soberano urged local entrepreneurs to become champions in their turf and, at the same time, leverage opportunities beyond Cebu and the region. (Press Release)