Business Tech

Ayala Corp. to go cashless with GCash

Ayala Corporation (Ayala), one of the oldest and largest conglomerates in the Philippines, has adopted GCash’s Powerpay+ disbursement platform to release incentives to its employees at the parent company.

Powerpay+ is a bundled funds disbursement facility that allows companies to pay out salaries, commissions and allowances more conveniently and securely to people by crediting funds directly to employees’ GCash accounts. It provides the flexibility to disburse scheduled or recurring payouts and is easily accessible via mobile phone. GCash is operated by Mynt, a partnership among Globe Telecom, Ayala Corporation and Ant Financial.

Logical next step

“Digital payments within the group was a natural move for us at Ayala. As a 185-year-old company, we are taking advantage of a new digital format that gives our employees ease, convenience, and security. We used to give gift cheques, which later became electronic gift cheques, so the move to e-wallets was a logical next step for us following the increasingly digitally savvy lifestyle of our employees and GCash’s recent exponential growth as the country’s leading mobile wallet,” said John Phillip Orbeta, Ayala’s Chief Human Resources Officer and Corporate Resources Group Head.

Mynt CEO Anthony Thomas also emphasized the added security and convenience that are innate to e-wallets. He says that with a digital format, “you have a trail, you have the ability to send out money for any purpose. Payroll is one, but incentives, reimbursements, agent commissions—all these needs are taken care of through an enterprise interface which allows you to pay instantly, and even small amounts, making it very efficient.”

Daily tasks

Like the rest of GCash’s 20 million users, Ayala employees have been using the platform to accomplish daily tasks like buying prepaid load, paying bills online, booking movie tickets, sending money to other GCash accounts and traditional bank accounts, and transacting with over 50,000 QR-enabled merchant partners nationwide. GCash also offers GSave, which gives the highest savings rate in the country and requires no minimum balance, and GCredit, which uses alternative credit scoring models to provide microloans.

GOING CASHLESS. Anthony Thomas (left), President and CEO of GCash, and John Philip S. Orbeta, Ayala Chief Human Resource Officer & Group Head of Corporate Resources.

Orbeta says that using the Powerpay+ platform will simply take their Ayala employees’ GCash use to another level.

At Ayala’s 2019 Annual Stockholders’ Meeting last April, Ayala Chairman and CEO Jaime Augusto Zobel de Ayala said the company is undergoing a massive transformation to ramp up the digitalization of its companies, as this was key to propelling the company into the future.

Zobel emphasized that the corporation, with business interests in real estate, banking, telecommunications, water, power, infrastructure, industrial technologies, health care, and education, has started “to participate in digital businesses that we believe are disruptive. These

Digital transformation journey

investments are designed to complement our group’s traditional brick-and-mortar operations, future-proof our existing portfolio, and broaden the digital experience of Filipinos.”

“We spend significant time studying other markets that are in the advanced stages of digital maturity and we have teams constantly looking at emerging trends and technologies,” Zobel added. “Absorbing and learning from these experiences, we have become more deliberate in our own digital transformation journey and have elevated it into a group-wide strategic agenda.”

Aside from enjoying the benefits of going digital, Thomas said GCash users also contribute to Philippine environmental sustainability efforts through GCash Forest, a feature within the app that computes how transactions done via GCash help the environment. The app computes one’s carbon credits, which upon hitting a predetermined target will require GCash to plant a tree at the Ipo Watershed, the biggest source of water for Metro Manila. (Press Release)

Business Tech

GCash innovations foster growth of Philippines’ gig economy

With its 20 million users composed mostly of young, working Filipinos, GCash has tailored its mobile financial platform to fuel the growth of the country’s gig economy.

Anthony Thomas, president and chief executive officer of Mynt (Globe Innovations, Inc.), which operates GCash, said the company sees a huge opportunity in the gig economy and continually innovates to address the needs of freelancers and micro, small and medium enterprises (MSMEs).

“Most of our businesses are micro-businesses, and the gig economy is alive and well. A lot of opportunity comes from freelancers or businesses that employ just a few people. GCash could be a very convenient disbursement platform for them,” Thomas said at the IN_PACT Asia 2019 forum held on May 28 at the ADB headquarters in Manila.

GCash solutions

The Philippines’ leading mobile wallet and a pioneer in fintech services, GCash provides an efficient end-to-end payroll to payout solution for Filipinos operating outside the usual employment schemes, Thomas said. It also allows payment acceptance through QR transactions, and InstaPay transfers, which lets users send money to any banks in the Philippines for free.

“We make it very easy to accept payments offline through QR codes, or online with minimum to no cost so entrepreneurs, small businesses and freelancers can really focus on what they need to do rather than worrying about administrative problems in their lives and businesses,” he said.

The Mynt CEO was one of the speakers representing the fintech sector at the IN_PACT Asia forum, which this year centered on “Convening for Collective Impact.” The event gathered more than 300 social designers and innovators, and over 30 thought leaders and experts on social innovation and impact.

Anthony Thomas speaking at the ADB In_Pact Asia 2019 - Convening for Collective Impact

Anthony Thomas speaks at the ADB In_Pact Asia 2019 – Convening for Collective Impact.

Financial inclusion

The Philippines, which has one of the youngest workforces in Asia, is an emerging hub for social entrepreneurs, numbering nearly 165,000, and online freelancers, estimated to be around 1.5 million. Self-employed Filipinos make up 26.9% of the country’s 41.2 million labor force, the second biggest category of employed workers, according to the Philippine Statistics Authority.

Still, financial inclusion remains a challenge as 2 out of 3 Filipinos do not have access to bank accounts, and 9 out of 10 do not have access to loan credit.

“But the smartphone penetration is good, and the Philippines is an increasingly social media savvy country… What we’re doing is incentivizing people to go online,” Thomas said, presenting GCash’s financial services, which include GScore, GCredit, GSave and GInvest.

Financial services platform

“We’re not stopping at just creating payment convenience in your day-to-day lives. We are ultimately a financial services platform where we collaborate with lenders, asset managers, banks, and insurance companies. And we’ve already launched a way where we’re giving people a digital identity,” he said.

UNDP resident representative Titon Mitra, who was also a guest speaker at the forum, recognized that the most impressive social innovations were coming from emerging economies, citing fintech companies like GCash.

“In a volatile, uncertain, complex and ambiguous world, innovations are imperative,” Mitra said. “It’s not just about fostering social innovations but fostering social innovations with a coherent purpose. If we’re going to drive social innovations the right way, we have to make it everyone’s responsibility.” (Press Release)


Coding the future of payments: GCash breaches 50k QR merchant mark

The use of QR for mobile digital payments is very popular in various emerging and developed economies. In China, for example, mobile digital payments account for over half of the country’s total transaction volumes.

In the Philippines, the use of the technology is still in its nascent stage, and has yet to see an explosion in usage.

Despite that, GCash, operated by Globe Fintech Innovations Inc. (Mynt), sees the value of setting up as many QR-enabled merchants as possible, as it believes that the future of mobile digital payments lies on innovative technologies.

Secure, convenient

“QR payments provide security and convenience to both merchants and their customers. Our thrust as a mobile wallet is to acquire as many merchant partners as possible — even micro-entrepreneurs such as taho vendors — to future-proof us from the expected boom in usage,” said JM Aujero, Vice President for Merchant Solutions.

Already, GCash has breached the 50,000 merchant mark in the first quarter of 2019, a huge milestone for the company that introduced this technology first in the Philippines in 2017.

“We want to be as pervasive as our partner Ant Financial is in China. QR is the future of payments, and we are committed to lead in this arena here in the Philippines,” he said.

The QR technology of GCash is far reaching, spanning from Luzon to Visayas and down to Mindanao, including popular tourist destination Boracay.

Empower MSMEs

This particular technology is empowering micro, small, and medium enterprises (MSMEs) to adopt into the digital arena. Aside from giving them access to millions of customers, the QR payments solution of GCash allows merchants to enjoy auto-sweeping of their daily transactions into their account.

It likewise provides a better performance evaluation of the business, as the system provides for QR transaction reports, which allows enterprises to study and analyze their transactions real time. Cash handling issues are also addressed through the QR payments system.

GCash offers merchants no set up fees, a huge customer base, lower rates than most debit and credit cards, a chance for increased marketing, and access to periodic reports to oversee their business performance.

“Merchants and social sellers can leverage on the ubiquity of GCash in the Philippines, as well as benefit from this simple, cost-effective, and secure alternative to cash,” he said.

Get more users

GCash is embarking on a battle against cash to capture more users this year, and the need to increase the number of merchants in the GCash platform only continues to be more pronounced.

The GCash QR payments solution, he explained, is supportive of the Bangko Sentral ng Pilipinas’ goal of reducing cash payments and increasing the share of non-cash transactions to 20 percent of the total volume by 2020.

“Our aggressive stance in fighting for more QR-enabled merchants stems from the fact that every day, more and more GCash users onboard the platform. Use cases for QR payments also continue to sprout,” he said.

“With Ant Financial as our partner, we are well-equipped to deliver the best QR experience in the Philippines. Ant Financial will also help us in strengthening our hold while massively scaling up our QR reach in the country,” he said. (Press Release)

Lifestyle Tech

Get P75 cashback when you shop with GCash QR in National Book Store branches

Shopping for bags, paper, notebooks, pencils, and all other school items at the National Book Store is a yearly back-to-school ritual.

This year, shopping is even better because everything you need for school are made available at all National Bookstore branches. Head to any of the over 230 branches nationwide and you’ll find Back-to-School Zones – areas where basic school supplies, uniforms, shoes, bags, and more are grouped together for a quick, easy, and convenient shopping experience.

National Bookstore also launched the 2018 Grand Back to School Fair in select mall locations.

GCash National Book Store

“National Book Store is one of the most recognizable names in the Philippines, and being able to extend GCash’s reach to Filipinos is a big step for us in encouraging more and more people to have a better shopping experience. In recognition of their 75thyear, we are happy to support National Bookstore’s Back-to-school program by offering a 75 pesos Cashback with GCash QR for a minimum spend of 300 pesos at any National Bookstore nationwide,” said Anthony Thomas, Chief Executive Officer of Mynt, which operates GCash.

To use the scan to pay feature, Globe users must download the GCash app on their smartphones and update to the latest version of it before registering an account. Get P50 when you use referral code “NBBTOS” upon registration.With over 12,000 GCash partner outlets nationwide, including Globe Stores, SM Business Centers, Puregold branches, Robinsons Business Centers, 7-Eleven Cliqq kiosks, and TouchPay kiosks, shoppers can easily fund their GCash wallets.

Visit to learn more. (Press Release)

Business Events

Cashback, discounts, freebies at GCash Digital Weekend Cebu

Have you tried paying through GCash QR scan to pay? Head to the Cebu IT Park from May 18 to 20, use GCash QR to shop with merchants, and get exclusive discounts and freebies.

GCash QR is a system launched last year that allows you to quickly pay via scanning a QR Code at the counter. We wrote about the experience in using it here: With GCash Scan To Pay, transactions are quick, cashless.

If you still haven’t tried it, this weekend’s event will be a great venue to test the future of payments. During GCash Digital Weekend Cebu, get 50% cashback on your first transaction. You can get a stamp packet that allows you to win prizes as you complete the stamps by purchasing from GCash QR merchants.

The popular weekend food market and culinary destination Sugbo Mercado now also accepts GCash QR.

Gcash QR scan to pay Cebu Digital Weekend Cebu IT Park


Gcash QR scan to pay Cebu


Gcash QR Cebu
GCash QR is now accepted in Sugbo Mercado.

Gcash QR scan to pay Cebu


Buy movie tickets using GCash Scan-to-pay at all Robinsons Movieworld branches nationwide

Moviegoers can now seamlessly purchase tickets for the latest movies in one of the biggest cinema chains in the country. This has been made easier thanks to a new partnership between Robinsons Movieworld (RMW) and the Philippine’s top mobile e-payment scheme, GCash Scan-to-Pay.

Robinsons Movieworld has now embraced the cashless payment system in all of its branches nationwide in order to bring added convenience to its moviegoers.

“The push for a cashless payment system is strongly supported by Robinsons Movieworld. With Robinsons Movieworld adapting the e-payment scheme, we are confident that our customers can fully experience convenience with this feature in all our cinema branches nationwide,” said Arlene Magtibay, Senior Vice President and General Manager of Robinsons Land Corporation’s Commercial Center Division.

GCash Scan To Pay Robinsons Movieworld
GCASH SCAN TO PAY. (From left) Robinsons Movieworld Senior Marketing Manager Michelle Araullo, Robinsons Land Corporation Senior Vice President & General Manager Commercial Center Division Arlene Magtibay, Mynt President and CEO Anthony Thomas and Robinsons Movieworld General Manager Jose Rodrigo Lim during an event to announce that moviegoers can now use GCAsh Scan To Pay to buy movie tickets at Robinsons Movieworld nationwide.

20% cashback promo

“The growing number of merchants is proof that GCash is moving towards fulfilling its vision for a cashless ecosystem in the country. With partners like Robinsons Movieworld on board, Filipinos are more empowered to maximize their connectivity and provide ease and security in various transactions,” says Anthony Thomas, Chief Executive Officer of Mynt.

As part of the newly forged partnership, Robinsons Movieworld, together with GCash, will carry out more than the usual promos to its customers. Movie patrons who use GCash scan to pay to purchase their tickets will enjoy a 20% cashback up to 500 pesos daily from April 15 till May 31, 2018.

How to pay with GCash

To use the scan to pay GCash feature, a customer with an iPhone or an Android smartphone only needs to download and update to the latest version of the GCash App. They would need to register for an account and fund their GCash wallet in any of over 12,000 GCash Partner Outlets nationwide—which includes Robinsons Business Centers. Once funds are loaded in the GCash wallet, a customer can then swipe to the left or choose PayQR then Scan QR and point the smartphone’s camera to the RMW’s QR code to scan.

GCash is operated by Mynt, which is owned by Globe Telecom, Ant Financial and Ayala Corp. (Press Release)


GCash, Alipay team up for single QR code payment solution

A new payment solution will allow merchants in the Philippines to accept payments from local users of GCash and Chinese visitors using Alipay through a single connection to the GCash QR Code solution.

The announcement was jointly made by Globe Fintech Innovations, Inc, (Mynt), which operates GCash, the country’s largest mobile wallet, and Ant Financial Services Group (Ant Financial or Ant), which operates Alipay, the world’s largest mobile and online payment platform.

Alipay and GCash will work together to promote the new QR code payment to enable local merchants to service an even bigger pool of consumers with seamless payment experiences. This service will be rolled out over the next few weeks across GCash’s merchant network.

Ant Financial earlier entered into a joint venture with Globe Telecom and the country’s oldest conglomerate Ayala Corporation to boost Mynt’s operations, parent company of GCash mobile wallet service. Under this strategic partnership, Ant Financial will partner with Mynt for merchant acquiring activities for Alipay across the Philippines.

GCash remains the only mobile wallet partner for Ant Financial in the Philippines, serving local users in their everyday mobile payment needs from buy load, movie tickets to microloans and other financial services.

“We have enjoyed a strong and trusting relationship with Mynt since 2017, as we witnessed GCash’s phenomenal growth to becoming a world-class online and offline payment provider well-loved by Filipinos. With the success GCash has demonstrated over the last twelve months, we are pleased to elevate this strategic partnership today by establishing GCash QR code as the common QR code for both local users and visiting Alipay users,” said Douglas Feagin, senior vice president of global business at Ant Financial.

“By jointly establishing this QR code with Alipay, all merchants working with GCash will be able to accept Alipay as a payment option for Chinese travelers in their stores, while also catering to the local user pool that have now grown to love our cashless lifestyle app. We are hopeful that our merchants can benefit from the increased footfall and revenue stream brought by the increasing number of Chinese tourists coming to the country,” said Anthony Thomas, President and Chief Executive Officer of Mynt.

Alipay is now accepted by brick-and-mortar merchants across 41 countries and regions. They connect with travelers via the Alipay’s in-app marketing platform and accept payments in stores and online.

According to a survey named “Outbound Chinese Tourism and Consumption Trends: 2017 Survey” conducted by research firm Nielsen, over 94% of Chinese tourists expect they will utilize mobile payment methods when travelling, bringing their cashless lifestyle overseas. A record-breaking number of Chinese tourists were seen visiting Philippines in the month of February 2018 according to the Philippines Department of Tourism. (Press Release)

Feature Tech

With GCash Scan To Pay, transactions are quick, cashless

I ordered a pretzel and picked up a loaf of ciabatta to go yesterday at the Abaca Baking Company in Ayala Center Cebu. Instead of reaching for my wallet at the cashier, however, I took out my phone.

I opened the GCash app, chose Pay QR and scanned a QR Code – some sort of barcode – placed near the cashier. The app then prompted me to enter the amount of my bill and after I did so, I was told that the transaction was successful and I got a digital “receipt.”

Just like that, I made my first QR code payment.

GCash Scan To Pay
NO CASH. Using GCash, you can buy bread at the Abaca Baking Company and pay the exact amount it by scanning a QR code at the counter. The cafe is among the about 90 shops in Ayala Center Cebu accepting payments via the system.

Convenient payments

It was quick, convenient, and glitch-free. There were no more counting of bills and coins. The cashier did not need to ask whether I had change – a perennial holiday shopping rush problem in stores. I paid the exact amount in less time than it took for cashiers to perform regular transactions.

I also had an updated record of my GCash transactions right within the app: from purchases to receipt of money to cellphone loads.

And since my first GCash Scan To Pay transaction happened this weekend, I also had a 20% cashback on my purchase.

My first QR Code payment happened during GDay in Ayala Cener Cebu. The event, which closes today, was held as a way to promote use of GCash, said Lhen Pavia, VisMin Business Development Head for Mynt, the fintech arm of Globe.

GCash Scan To Pay merchants

GDay in Cebu is held at the Ayala Center Cebu. The mall is also the first in the province to use GCash Scan To Pay QR code payments. It launched with 50 merchant partners on November 29 and now has about 90 merchants toward a yearend goal of more than 100.

In Davao, GDay is held in Ayala Abreeza Davao.

During GDay, all participating merchants offer a 20% cashback on top of the Christmas sales discount when customers pay using GCash Scan To Pay. The 20% cashback offer is up to P500 per store, per day and will be credited within 3 days.

Moviegoers who use the GCash App to buy tickets at the Ayala Cinemas will also enjoy a P100 one-time cashback. The cashback is only applicable to one ticket per user per day.

GCash will also raffle off P10,000 GCash 3 times daily to customers who will scan to pay for their purchases on partner merchants during the promo period.

GCash Scan To Pay
SCAN TO PAY. With GCash, you just scan a QR Code to pay the exact amount for your purchase or bill.

Cashless transactions

“The key is to build an ecosystem for cashless transactions,” said JM Aujero, Mynt Head for Merchant Solutions.

Aujero said regular tasks – such as people buying things, paying for services or receiving their salaries – can be vastly improved if turned into digital operations.

He said merchants can easily and quickly accept digital payments by tapping the GCash platform. They don’t need to buy or rent expensive terminals, deal with certain documentary requirements, or sign up for high cost services and platforms. They just work with GCash, get a QR Code sticker, and start accepting payments, Aujero said.

He also said they are working to add basic analytics to the system so that their vendors would know their top times or highest earning products, among other important information.

Pavia said they are working with more merchants to quickly roll out GCash QR Code payments throughout the country. They are talking to malls and store chains first so that they can easily scale deployment, she said.

GCash Scan To Pay
GCASH MERCHANTS. GCash is working to have more than 100 establishments in Ayala Center Cebu accept QR Code payments.

Enthusiastic response

She said response to the system has been very enthusiastic with merchants quickly signing up when they started inviting stores.

They are also deploying it to non-retail institutions like schools. GCash can be used not only in canteens but also in paying for school fees. Pavia recounted how a school in Mindanao has a pawnshop inside the campus because it was through it that parents sent money to pay tuition. She said the problem on sending money for school fees can be easily solved by GCash and they are currently working on how to simplify this via integration into the school’s existing system.

Aujero said they are working to expand use of the platforms and this year’s investment by global electronic payments leader Ant Financial of the Alibaba Group provides a strong boost to make this happen in the Philippines.

Alipay pioneered QR Code payments in China, where it has 520 million users. In India, it has 300 million users.

Business Tech

GCash launches Scan to Pay QR code payments in Ayala Center Cebu

You can now pay 50 stores in Ayala Center Cebu just by scanning a code via your phone using the GCash mobile app.

The digital and cashless Scan To Code payment system was launched yesterday afternoon by Globe president and CEO Ernest Cu, who bought coffee and pastries in Abaca Baking Company by scanning a QR or quick response code near the cash register area.

Among the 50 stores that can accept payments via QR code scanning are Bo’s Coffee, Chika-an, Casa Verde, and Rose Pharmacy. By the end of the year, more than 100 stores will be able to use this payment option, the company said.

GCash scan to pay
SCAN TO PAY. Globe president and CEO Ernest Cu scans a QR code with his GCash app to pay for the coffee and pastries he bought from the Abaca Baking Company in Ayala Center Cebu.

Easy to set up

Officials said it is easy for vendors to integrate the payment system since all they need is the QR code.

“The people who have used it are amazed at the speed, amazed at the convenience of it,” Cu said in an interview during the launch. He flew into Cebu from Davao, where they also launched the system by partnering with the NCCC supermarket chain.

To pay using the system in partner stores, customers just need to open the GCash app then tap Pay QR, then choose Scan QR and then point the camera at the QR Code near the cash register then tap Pay.

“It is high time that our customers at Ayala Center Cebu experience the convenience of cashless transactions and offer scan to pay with GCash. This way, more people will have hassle-free options in making their transactions as they shop or dine at the mall,” said Ayala Center Cebu general manager Bong Dy.

Before the launch, Globe gave journalists and bloggers a preview on how to set up GCash and use the app to buy cellphone load. GCash allows its users to shop online, pay bills, and send money through the app.

GCash Scan to Pay
LAUNCHING. Globe president and CEO Ernest Cu answer questions of Cebu reporters during the launch of GCash Scan To Pay in Ayala Center Cebu.

Digital payments convenience

Cu highlighted the convenience of digital payments, saying cash “is a real burden for both the merchant and the buyer.”

“I heard a chain of 70 stores in the food business saying they accumulate 2 million pesos worth of coins before Christmas because they are afraid to run out. That’s a problem we need to solve,” he said.

Cu said he is “very confident” people will eventually adopt digital payments “because it solves a problem.”

“I personally have been using GCash for 4 years now. We started in the Globe tower. There was resistance in the beginning but then people used it and there was 99 percent satisfaction rating among employees,” he said.

Analytics for vendors

For merchants, satisfaction is even higher, said Cu.

“When merchants start the day, they just open up. There’s no need to prepare the cash register. And they get analytics, when is your heaviest transaction time? We can finetune the way we curate the vendors or the partners inside our food hall. Alam namin kung sinong malakas kung sinong mahina. Alam namin kung sinong malakas at the certain time of the day. We can do those analytics for them,” he said. “Which guy buys the most from you? Who are your repeat customers? You wanna do a campaign for them? Pwede rin. So many things we can do.”

He said digital payments create opportunities, especially for small business. “When I say small, I mean really small, kasi remember the GCash payment can be enabled for even your balut vendor, your cigarette vendor, your mais vendor. Kasi it requires no POS, just that particular QR code. That’s all you need,” Cu said.

He said the important challenge is to solve problems on cashing in. He said a key funder of GCash accounts are the more than 300,000 employees who receive their pay via the system.

GCash Scan to Pay QR Code
GCASH APP. You can Scan To Pay via the GCash mobile app.

Financial inclusion

Another key challenge is to raise awareness, he said.

“But we will hit the inflection point and it becomes the de facto standard of payment. I mean it happened in China, there was acceleration. It happened in India. Smartphones are coming with lower prices. A P3,000 gets you a decent Android now, which can make this happen,” Cu said.

He said the system is also a way to increase financial inclusion.

“As we gain records of your financial transactions, we are now able to give you a credit score. Together with your telco transactions, we can loan money in micro amounts, automatically. And say because of your transaction record you’re eligible for a loan of X pesos. You can also pay back through GCash. That way you don’t even have to enter a bank,” Cu said.

Business Tech

Globe, Alibaba partnership makes GCash “future of payments” in Philippines

GCash is poised to lead the future of payments in the Philippines following the recent joint venture of Ant Financial, Globe Telecom, and Ayala Corporation. The collaboration is seen to speed up the country’s digitization to make the lives of Filipinos much easier.

Jack Ma, founder and executive chairman of Alibaba Group, attended an event that marked the opening of the Philippine retail industry to electronic payments through GCash. Ma was joined by Ant Financial Services Group CEO Eric Jing, Ayala Corporation President and COO Fernando Zobel de Ayala, Globe President and CEO Ernest Cu, Ayala Land President and CEO Bobby Dy, and Mynt President and CEO Anthony Thomas.

GCash QR code

“Imagine a day when you can shop and buy cinema, bus and train tickets with a simple scan of your personal GCash QR code in your smart phone. The convenient daily life 520 million Alipay users are enjoying will soon be realized in the Philippines. In the past months, Ant Financial has worked closely with GCash product of Mynt, as we are dedicated to bringing digital financial services to our friends in the Philippines,” Jing said.

“We are thrilled to mark this special milestone with Mr. Jack Ma, and Mr. Eric Jing of Ant Financial — it goes without saying that we are very pleased to partner with Ant Financial, given their level of experience and expertise in this field,” said Zobel de Ayala. “We look forward to innovating and evolving with the Filipino consumer, together. This day marks a special moment in the history of technology and payments in the Philippines — this launches the first broad application of such technology, and marks GCash as the leader in this space.”

Cu said the partnership is now bearing fruit. “We are happy to share the initial successes that will disrupt payment methods in the Philippines. In this country, only 5% of the population have credit cards, leaving almost everybody to carry cash all the time to pay for something. Today, we are introducing the 3rd method of payment – GCash. We found the right partner and the right time to really scale up the business and change the way we use financial services.”

QR CODE PAYMENTS. Alibaba Founder and Executive Chairman Jack Ma (center, left) joins GCat, the GCash Mascot, as it shows a sample of the QR code that is set to change the landscape of payments in the country. Together with him are (from left) Mynt President and CEO Anthony Thomas, Globe President and CEO Ernest Cu, Ant Financial Services Group CEO Eric Jing, Ayala Corporation President and COO Fernando Zobel de Ayala, Ayala Land President and CEO Bobby Dy, and Ant Financial SVP and Head of International Operations Douglas Feagin.

Make digital preferred choice

“Now that more people are using data on their smartphones, the time is ripe to enable digital payments using the smartphone and let this go mainstream. Our challenge today is to make digital payments the preferred choice among our customers instead of cash or credit cards,” he added.

Through GCash, particularly the scan to pay feature of the GCash App, Filipinos can now experience the convenient cashless lifestyle.

The new payment option is a game changer for both consumers and merchants. It allows customers to pay for goods and services by simply using their smartphones to scan QR codes displayed by merchants and establishments.

Benefits for business owners

Business owners also benefit from not having to install expensive machines as they are provided with a QR code sticker which buyers can scan to pay. Customers pay the exact amount, removing the need for coins or change. GCash sees this solution working not just for organized trade but even for the ambulant vendors.

Joining GCash in showcasing the future of payments in the Philippines is Ayala Malls. Known as a retail innovator, Ayala Malls is a perfect catapult for GCash to reach thousands of consumers while also improving the customer experience for Ayala Malls shoppers. Glorietta is the first Ayala Mall to offer the GCash payment system in many of its shops and restaurants, as well as its cinemas.

GCash will be rolled out very soon to other Ayala Malls such as Greenbelt, TriNoma, Market! Market!, Alabang Town Center, Ayala Center Cebu, Bonifacio High Street, UP Town Center, Ayala Malls The 30th, Ayala Malls Vertis North, and Ayala Malls South Park. With the GCash scan to pay feature, Ayala Malls customers can catch up with the cashless experience of shoppers in other countries.

GCash is an internationally-acclaimed mobile wallet service of Mynt which can be used to buy load, pay bills, send money, and pay for goods and services whether online or offline. (Press Release)

Business Tech

GCash launches GoPay, Philippines’ 1st mobile money QR payment system

GCash has launched the nation’s first QR payments via smartphone, a move expected to change the landscape of how Filipinos pay for their purchases.

Dubbed “GoPay”, it is the newest feature within the GCash app, which allows customers to use their GCash account to pay for goods and services by simply scanning QR codes displayed by merchants and establishments.

For consumers, this eliminates the hassle of bringing money, waiting for change, or getting into misunderstandings over payments. Merchants, on the other hand, would no longer need expensive machines to process mobile money transactions but only QRs with a unique code that is linked to their GCash wallet.

Cashless society

By making QR codes available to anyone, even to ambulant vendors and sari-sari store owners, GCash will be paving the way for a cashless society which means faster, more convenient, and secure transactions for both merchants and consumers.

“Our goal has always been to make finance more inclusive by building a cashless ecosystem. GoPay QR payments solution will close the loop and drive merchants accepting GCash payments. We plan to extend this service from all types of retailers nationwide down to our favorite fishball vendor.” said John Rubio CEO and President of Mynt, a subsidiary of Globe Telecom dedicated to developing payments solutions using GCash.

Mobile money convenience

JM Aujero, Mynt Merchant Acquiring Head added, “With GoPay QR, consumers don’t even need to bring cash when they go shopping or when they eat out. It is the best option for people who do not want to use credit cards but are either wary of having cash with them due to safety reasons or just want the convenience that mobile money offers.”

To use GoPay, a customer with an iPhone or an Android smartphone just needs to download or update to the latest version of the GCash App, register for an account, and fund his GCash wallet at any of over 12,000 GCash Partner Outlets nationwide. Once done, he has to open the GCash App and swipe left on the page. The GCash App will bring up the phone’s camera, at which point he has to “scan” a partner store’s QR code and enter the amount to be paid.

GoPay will be rolled out within the next few weeks at select partner stores. Its introduction is in line with the thrust of Ant Financial, parent company of Alipay and strategic partner of Mynt, to accelerate financial inclusion and upgrade payment services in the Philippines. Alipay popularized QR code payments in China.