Categories
Feature Food Tech

Bo’s Coffee launches advance ordering system via Facebook Messenger

Order your favorite caffeine fix from Bo’s Coffee even when you’re still on your way so that it’s ready for you when you arrive.

All you need to do is look up Bo’s Coffee Advance Ordering BOTTY on Facebook Messenger and follow the instructions for getting your preferred hot or cold drinks. After picking your drink and choosing your payment option, you will be informed how many minutes it would take to get your order ready and again when it is.

The system has been rolled out in 47 mostly company-owned Bo’s Coffee outlets across the Philippines, including 19 in Cebu.

SKIP THE COFFEE ORDER LINE. Bo’s Coffee allows you to order in advance via Facebook Messenger and pick it up at the store.

SKIP THE COFFEE ORDER LINE. Bo’s Coffee allows you to order in advance via Facebook Messenger and pick it up at the store.

Bo’s Coffee founder Steve Benitez said during the launch of the Advance Ordering BOTTY in Cebu that the move is intended to enhance the customer experience and a means by which he intended to bring his homegrown coffee chain to the future.

Bo’s Coffee tech innovations

“As we reach our 25-year mark, we want to cater to the fast-paced lifestyle of our customers. We want to make your daily coffee runs simpler, faster, and more accessible so you have more time for more important things in life – your passions, your advocacies, and your relationships,” added Benitez, who is President and CEO of WS & Landin, Inc., the corporation behind Bo’s Coffee.

The Bo’s Coffee Advance Ordering BOTTY is just the first of several technology innovations that are on the pipeline for Benetiz’s coffee shop chain.

BETTER EXPERIENCE. Bo’s Coffee founder Steve Benitez says they deployed Facebook Messenger chatbot to enhance the experience of their customers.

BETTER EXPERIENCE. Bo’s Coffee founder Steve Benitez says they deployed Facebook Messenger chatbot to enhance the experience of their customers.

According to Benitez, the goal is to integrate Bo’s Coffee rewards and even delivery services to Messenger-based system through Grab Express.

Digital payment options

While the Advance Ordering BOTTY allows customers to pay cash, its secure and cashless digital payment options through PayMaya as well as credit and debit cards (Visa and Mastercard) allow customers to really skip the line, according to Bo’s Coffee COO Rachel Fallarme.

“In a developing world like ours, we have to do all we can to optimize our efforts and save time,” she added.

CHATBOT LAUNCH. Speaking during the press conference to launch the Bo’s Coffee Facebook Messenger chatbot are (from left) Bo’s Coffee COO Rachel Fallarme, founder Steve Benitez, and developer Cary Gee.

CHATBOT LAUNCH. Speaking during the press conference to launch the Bo’s Coffee Facebook Messenger chatbot are (from left) Bo’s Coffee COO Rachel Fallarme, founder Steve Benitez, and developer Cary Gee.

By paying via the system, customers can park curbside in strategic stand alone branches, get their coffee, and continue on with their day. Payment options like Grabpay and GCash will also be available soon.

Some of the Bo’s Coffee branches with the Advance Ordering BOTTY include Capitol, Banilad Town Center, Filinvest Cyberzone, Ayala Center branches, SM City Cebu branches, SM Seaside, and Mactan Domestic and International Airports.

CHAT TO ORDER. Look up Bo’s Coffee Advance Ordering BOTTY on Facebook Messenger and follow the instructions for getting your preferred hot or cold drinks.

CHAT TO ORDER. Look up Bo’s Coffee Advance Ordering BOTTY on Facebook Messenger and follow the instructions for getting your preferred hot or cold drinks.

Consumer market patterns

System developer Cary Gee, who was also present during the launch in Bo’s Coffee Capitol Branch last July 25, 2019, said the Advance Ordering BOTTY was initially developed for the Singaporean market.

He decided to bring the system to the Philippines when he saw similar patterns in the two consumer markets, both of which are fast-paced, in need of personalization while skipping the queue, and has a good percentage using Messenger instead of downloaded apps.

TRYING IT OUT. Ka Bino Guerrero tries out the Bo’s Coffee chatbot to order drinks.

TRYING IT OUT. Ka Bino Guerrero tries out the Bo’s Coffee chatbot to order drinks.

The system keeps a record of orders and helps the coffee shop push the right promotions to customers. It can also be used to engage customers for rewards purposes.

While it was created with customers in mind, the system will also free up some tasks for coffee shop employees.

Categories
Business Feature Tech

Tap social media, digital tools to grow your business, Facebook tells Cebu companies

Businesses that embrace technology and social media grow at incredible rates, according to an official of Facebook Philippines.

With platforms like Facebook, there has never been a better time to have a business idea or solution and connect that idea with someone who will need it, Facebook Philippines Client Partner Chay Mondejar-Saputil said in a media briefing last Friday in Cebu City.

Facebook Philippines held last Friday an Accelerator Workshop to train Cebu businesses on online marketing, branding, and digital tools provided by the platform. Saputil said the business tools offered by the social media giant “level the playing field” for small and medium-sized businesses (SMB).

Reach potential customers

“Whereas before only big businesses were able to reach out to a large number of people, now even small businesses can reach hundreds of thousands” of potential customers using Facebook and its tools, she said.

More than 50 million Filipinos are connected to an SMB page on Facebook, the company said in a press statement. About 130 million people outside the country are connected to a Philippine-based SMB on the platform, it added.

The biggest shift right now is how we are so connected to our mobile phones

Chay Mondejar-Saputil, Client Partner, Facebook Philippines

Saputil said a survey of small businesses showed that by using technology and social platforms, 86% were able to sell their products outside their geographic boundaries and to customers in other provinces and even abroad. The same survey also found that 91% of businesses saw these tools as having helped them attract customers and 73% said they were able to hire more people. She said 82% of businesses reported increased sales because of the Facebook platform. She also said that 60% of these companies built their businesses on Facebook.

Saputil also shared what she said were the four Cs that are important to do well online: community, curation, conversation, and commerce.

Facebook Accelerator Workshop Cebu

Empower SMBs with training

Facebook Philippines said the digital skills training they conducted for SMBs started in 2017 and have trained over 5,000 small businesses in 23 cities all over the Philippines.

“We are glad to be working with Facebook in helping create inclusive, innovation-led growth for Philippine SMBs. Ninety-nine percent of businesses in the country are SMBs and they are the backbone of the Philippine economy. Together with Facebook, we will continue to empower SMBs as their success ultimately translates into more jobs and economic opportunities for Filipinos,” said Department of Trade and Industry Central Visayas OIC Assistant Regional Director Ma. Elena Arbon.

Jackie Morales of Digital Printing PH said platforms like Facebook allowed their company to operate fully online. Digital Printing PH started with two physical locations in Manila. Morales said that with the shops, they were limited by their location and their customers were mainly students. By going online, they were able to attract corporate customers from all over the country and even abroad.

Fully online, relocate to Cebu

She and her husband eventually decided to go fully online and relocate to Cebu, having been attracted to the province after spending their vacation here. Morales said her biggest consideration in going online is her being a mother. With the physical stores, she barely had time with the responsibilities of running their operations while raising a child. By going fully online, she now has more time for the family and for herself. She said she was able to travel more since she could run the business from anywhere.

EMPOWERING ENTREPRENEURS. (From left) Jackie Morales of Digital Printing PH; Gina Romero, CEO and co-founder of Connected Women; Facebook Philippines Client Partner Chay Mondejar-Saputil; and Facebook Philippines Communications Manager Michelle Fojas brief reporters and bloggers about Friday’s Accelerator Workshop for Cebu businesses.

EMPOWERING ENTREPRENEURS. (From left) Jackie Morales of Digital Printing PH; Gina Romero, CEO and co-founder of Connected Women; Facebook Philippines Client Partner Chay Mondejar-Saputil; and Facebook Philippines Communications Manager Michelle Fojas brief reporters and bloggers about Friday’s Accelerator Workshop for Cebu businesses.

Gina Romero, CEO and co-founder of Connected Women, said technology is empowering to women and allows them to connect with other female entrepreneurs and share tips and experiences. Romero used to be a flight attendant while selling used laptops on eBay. With technology, she was able to run the business wherever her assignment was. She later on started organizing sessions for women entrepreneurs. She has brought that online by tapping Facebook and her community now has 35,000 members.

Saputil said tools like Messenger foster interaction with the community and potential customers. She said this “conversational commerce” drives business and will be increasingly contributing to transactions in the coming months.

Mobile is biggest shift

Romero said they had to hire a dedicated employee to handle chats and would be adding another person soon. She said people prefer to use Messenger chat than other avenues like email and contact forms. Morales said she often has a deluge of chat messages that she has to use the “away” option because she is unable to deal with all messages.

Saputil said tools like chatbots will enable entrepreneurs like Morales to deal with the volume of customer inquiries.

Romero said platforms allow her members to interact with each other. She shared how a post or question by a member would often generate hundreds of answers by others in the community by the time she reads it when she wakes up in the morning.

Saputil also emphasized the importance of thinking mobile in doing business in today’s digital and connected world.

“The biggest shift right now is how we are so connected to our mobile phones,” Saputil said, citing a study by We Are Social that indicated Filipinos spent up to 10 hours a day online, mostly via phones.

“Most of our users are on the phone. Think of what your photo will look like on the phone, if you can’t read what’s on the photo on the phone then I would say 90% of our users won’t be able to read it as well. If it’s on the phone, the rule is the bigger the better,” she said.

Saputil also said that based on feedback and their experience in attending and holding events in Cebu, “I feel and I see that digital transformation is happening here.”

Categories
Tech

Couple grows business through power of mobile on Facebook

Marvin Espina was a Filipino overseas foreign worker in Afghanistan on his fourth year when he decided to return to the Philippines to be with family and explore other endeavors. In 2014, Marvin and wife Khate discovered business solution platform Teespring, which enabled them to kickstart their own custom t-shirt venture via e-commerce.

Marvin and Khate began with selling shirts members of the military and veterans, leveraging Marvin’s background and knowledge of their culture from his time in American bases in Afghanistan. Crucial to Marvin and Khate’s success was investing in Facebook Ads to drive traffic to their different products on the Teespring page.

Facebook ads campaigns

“We used Facebook ads from the start. Khate and I agreed that we would set aside around $200 per month for that. At first, we would spend close to $150 with no return at all. It wasn’t until our 9th and 10th campaign that we were able to start generating sales,” said Marvin.

Espina recommends laying out objectives for each piece of content to be created with the audience clearly in mind. Since there is no fixed formula to capturing an audience, Espina admits to a trial and error approach using Page Post Engagement Ads for testing then running Website Conversion Ads as soon he finds the demographic that convert or engage.

Reaching desired audience

“Facebook gives us the perfect platform to to test and scale a design idea. Khate and I discovered that reaching our desired audience is challenging if we rely only on organic traffic and searches on the platform,” said Marvin.

With the help of Facebook pixel, a tool to help note conversions and get insights, Espina was able to determine that close to 99% of their sales comes from Facebook Ads and customers from the US, Canada and the UK. To date, they have sold more than 17,000 shirts and generated close to $220,000 in profit.

Marvin and Khate now live full time in the Philippines and spend most of their time traveling around the country with their two kids, all thanks to their new found passion for e-commerce.

Easy E-Commerce

Marvin and Khate will be among the success stories and speakers at the Easy E-Commerce for Everyone event this March 24 at SM Seaside Cebu City. At the event, Marvin and Khate will talk about their entrepreneurial journey and share strategies and tips on how to start a simple e-commerce business.

Organized by Facebook and online business solution platforms Payoneer and Teespring, Easy E-Commerce For Everyone is designed to help Filipinos start their e-commerce business. Insightful discussions from Facebook, Payoneer and Teespring will enable aspiring entrepreneurs to understand how to use Facebook as a real marketing tool in setting up or enhancing businesses and keeping the conversation going with customers.

Those who are interested in attending can register at https://ecommerceforeveryone.splashthat.com/.