Business Tech

Globe, SM team up for seamless GoWiFi digital experience in Supermalls

Get seamless digital connection while shopping and dining in SM malls nationwide through GoWiFi Auto. The service has been deployed in 34 select SM malls nationwide through the partnership and collaboration between Globe Telecom and SM Supermalls.

Ernest Cu, president and chief executive officer of Globe Telecom; Hans Sy, chairman of the executive committee of SM Prime; and Willy Ocier, president of Philippine Global Communications, Inc., signed a memorandum of agreement last November 23, 2017 to roll out GoWiFi Auto in SM malls.

“The new GoWiFi access in SM Supermalls is in line with our company’s mission to create wonderful experiences for customers that include premium connectivity even while they are out with their family and friends,” Cu said in a statement.

GoWifiAuto SM
CONNECTIVITY AGREEMENT. (From left) SM Supermalls President Annie Garcia, SM Prime Holdings President Jeffrey Lim, SM Prime Holdings Chairman of the Executive Committee Hans T. Sy, Globe Telecom President and CEO Ernest Cu, and Philippine Global Communications, Inc. President Willy Ocier during the signing of the agreement to deploy GoWiFi Auto in SM malls.

Internet while shopping, dining

He said having GoWiFi access in all 34 SM malls gives customers a swift and dependable option when they connect to the internet while shopping and dining.

Globe GoWiFi Auto is a seamless way to connect to WiFi automatically while in a GoWiFi coverage area. Customers who avail themselves of GoWiFi Auto will be able to connect automatically to the Internet and enjoy uninterrupted browsing without ads, and without having to enter user names and passwords.

GoWiFi Auto also allows customers to connect automatically when moving to other locations within the mall and extends browsing time beyond the free daily time allotted to users.

Free GoWiFi Auto trial

A one-time free trial allows new users to access GoWiFi Auto for three days from the moment of successful activation on the GoWiFi portal. The free 3-day trial promo runs until December 31, 2017.

GoWiFi internet access can be used by Globe and TM customers as well as customers from other networks.

Both prepaid and postpaid users can use the paid premium GoWiFi service where charges can be deducted through their load and postpaid bill.

The partnership signing was witnessed by Globe Telecom executives, including Don Rae, head of the WiFi Business Group; Christopher Cheng, vice president of the WiFi Business Group; Adrian Te, director of the WiFi Business Group, and Dominador Perez, head of rollout and deployment, WiFi Business Group.

Globe GoWiFi Auto
PAID PREMIUM SERVICE. Both prepaid and postpaid users can use the paid premium GoWiFi service and charges can be deducted through their load and postpaid bill.

SM branches with GoWifi Auto

SM top executives who joined Sy included Jeffrey Lim, president of SM Prime, and Annie Garcia, President of SM Supermalls.

The 34 SM malls branches with GoWiFi Auto include: SM Southmall, SM Seaside City Cebu, SM City Cebu, SM City Consolacion, SM City Sucat, SM Center Angono, SM City Novaliches, SM Center Sangandaan, SM City Baguio, SM City Olongapo, SM City Baliwag, SM City Iloilo, SM City San Jose del Monte, SM City Bacolod, SM City Molino, SM Center Pasig, SM Megamall Fashion Hall, SM Aura Premier, SM City San Mateo, SM City Santa Mesa, SM City Cauayan, SM City Masinag, SM City Santa Rosa, SM City San Pablo, SM City Rosales, SM City Tarlac, SM Center Valenzuela, SM City Trece Martires, SM CDO Downtown Premier, SM City Cagayan de Oro, SM City Cabanatuan, SM City Calamba, SM City Puerto Princessa, and SM City San Fernando Downtown. (Press Release)

Business Tech

GCash launches Scan to Pay QR code payments in Ayala Center Cebu

You can now pay 50 stores in Ayala Center Cebu just by scanning a code via your phone using the GCash mobile app.

The digital and cashless Scan To Code payment system was launched yesterday afternoon by Globe president and CEO Ernest Cu, who bought coffee and pastries in Abaca Baking Company by scanning a QR or quick response code near the cash register area.

Among the 50 stores that can accept payments via QR code scanning are Bo’s Coffee, Chika-an, Casa Verde, and Rose Pharmacy. By the end of the year, more than 100 stores will be able to use this payment option, the company said.

GCash scan to pay
SCAN TO PAY. Globe president and CEO Ernest Cu scans a QR code with his GCash app to pay for the coffee and pastries he bought from the Abaca Baking Company in Ayala Center Cebu.

Easy to set up

Officials said it is easy for vendors to integrate the payment system since all they need is the QR code.

“The people who have used it are amazed at the speed, amazed at the convenience of it,” Cu said in an interview during the launch. He flew into Cebu from Davao, where they also launched the system by partnering with the NCCC supermarket chain.

To pay using the system in partner stores, customers just need to open the GCash app then tap Pay QR, then choose Scan QR and then point the camera at the QR Code near the cash register then tap Pay.

“It is high time that our customers at Ayala Center Cebu experience the convenience of cashless transactions and offer scan to pay with GCash. This way, more people will have hassle-free options in making their transactions as they shop or dine at the mall,” said Ayala Center Cebu general manager Bong Dy.

Before the launch, Globe gave journalists and bloggers a preview on how to set up GCash and use the app to buy cellphone load. GCash allows its users to shop online, pay bills, and send money through the app.

GCash Scan to Pay
LAUNCHING. Globe president and CEO Ernest Cu answer questions of Cebu reporters during the launch of GCash Scan To Pay in Ayala Center Cebu.

Digital payments convenience

Cu highlighted the convenience of digital payments, saying cash “is a real burden for both the merchant and the buyer.”

“I heard a chain of 70 stores in the food business saying they accumulate 2 million pesos worth of coins before Christmas because they are afraid to run out. That’s a problem we need to solve,” he said.

Cu said he is “very confident” people will eventually adopt digital payments “because it solves a problem.”

“I personally have been using GCash for 4 years now. We started in the Globe tower. There was resistance in the beginning but then people used it and there was 99 percent satisfaction rating among employees,” he said.

Analytics for vendors

For merchants, satisfaction is even higher, said Cu.

“When merchants start the day, they just open up. There’s no need to prepare the cash register. And they get analytics, when is your heaviest transaction time? We can finetune the way we curate the vendors or the partners inside our food hall. Alam namin kung sinong malakas kung sinong mahina. Alam namin kung sinong malakas at the certain time of the day. We can do those analytics for them,” he said. “Which guy buys the most from you? Who are your repeat customers? You wanna do a campaign for them? Pwede rin. So many things we can do.”

He said digital payments create opportunities, especially for small business. “When I say small, I mean really small, kasi remember the GCash payment can be enabled for even your balut vendor, your cigarette vendor, your mais vendor. Kasi it requires no POS, just that particular QR code. That’s all you need,” Cu said.

He said the important challenge is to solve problems on cashing in. He said a key funder of GCash accounts are the more than 300,000 employees who receive their pay via the system.

GCash Scan to Pay QR Code
GCASH APP. You can Scan To Pay via the GCash mobile app.

Financial inclusion

Another key challenge is to raise awareness, he said.

“But we will hit the inflection point and it becomes the de facto standard of payment. I mean it happened in China, there was acceleration. It happened in India. Smartphones are coming with lower prices. A P3,000 gets you a decent Android now, which can make this happen,” Cu said.

He said the system is also a way to increase financial inclusion.

“As we gain records of your financial transactions, we are now able to give you a credit score. Together with your telco transactions, we can loan money in micro amounts, automatically. And say because of your transaction record you’re eligible for a loan of X pesos. You can also pay back through GCash. That way you don’t even have to enter a bank,” Cu said.

Business Tech

Globe, Alibaba partnership makes GCash “future of payments” in Philippines

GCash is poised to lead the future of payments in the Philippines following the recent joint venture of Ant Financial, Globe Telecom, and Ayala Corporation. The collaboration is seen to speed up the country’s digitization to make the lives of Filipinos much easier.

Jack Ma, founder and executive chairman of Alibaba Group, attended an event that marked the opening of the Philippine retail industry to electronic payments through GCash. Ma was joined by Ant Financial Services Group CEO Eric Jing, Ayala Corporation President and COO Fernando Zobel de Ayala, Globe President and CEO Ernest Cu, Ayala Land President and CEO Bobby Dy, and Mynt President and CEO Anthony Thomas.

GCash QR code

“Imagine a day when you can shop and buy cinema, bus and train tickets with a simple scan of your personal GCash QR code in your smart phone. The convenient daily life 520 million Alipay users are enjoying will soon be realized in the Philippines. In the past months, Ant Financial has worked closely with GCash product of Mynt, as we are dedicated to bringing digital financial services to our friends in the Philippines,” Jing said.

“We are thrilled to mark this special milestone with Mr. Jack Ma, and Mr. Eric Jing of Ant Financial — it goes without saying that we are very pleased to partner with Ant Financial, given their level of experience and expertise in this field,” said Zobel de Ayala. “We look forward to innovating and evolving with the Filipino consumer, together. This day marks a special moment in the history of technology and payments in the Philippines — this launches the first broad application of such technology, and marks GCash as the leader in this space.”

Cu said the partnership is now bearing fruit. “We are happy to share the initial successes that will disrupt payment methods in the Philippines. In this country, only 5% of the population have credit cards, leaving almost everybody to carry cash all the time to pay for something. Today, we are introducing the 3rd method of payment – GCash. We found the right partner and the right time to really scale up the business and change the way we use financial services.”

QR CODE PAYMENTS. Alibaba Founder and Executive Chairman Jack Ma (center, left) joins GCat, the GCash Mascot, as it shows a sample of the QR code that is set to change the landscape of payments in the country. Together with him are (from left) Mynt President and CEO Anthony Thomas, Globe President and CEO Ernest Cu, Ant Financial Services Group CEO Eric Jing, Ayala Corporation President and COO Fernando Zobel de Ayala, Ayala Land President and CEO Bobby Dy, and Ant Financial SVP and Head of International Operations Douglas Feagin.

Make digital preferred choice

“Now that more people are using data on their smartphones, the time is ripe to enable digital payments using the smartphone and let this go mainstream. Our challenge today is to make digital payments the preferred choice among our customers instead of cash or credit cards,” he added.

Through GCash, particularly the scan to pay feature of the GCash App, Filipinos can now experience the convenient cashless lifestyle.

The new payment option is a game changer for both consumers and merchants. It allows customers to pay for goods and services by simply using their smartphones to scan QR codes displayed by merchants and establishments.

Benefits for business owners

Business owners also benefit from not having to install expensive machines as they are provided with a QR code sticker which buyers can scan to pay. Customers pay the exact amount, removing the need for coins or change. GCash sees this solution working not just for organized trade but even for the ambulant vendors.

Joining GCash in showcasing the future of payments in the Philippines is Ayala Malls. Known as a retail innovator, Ayala Malls is a perfect catapult for GCash to reach thousands of consumers while also improving the customer experience for Ayala Malls shoppers. Glorietta is the first Ayala Mall to offer the GCash payment system in many of its shops and restaurants, as well as its cinemas.

GCash will be rolled out very soon to other Ayala Malls such as Greenbelt, TriNoma, Market! Market!, Alabang Town Center, Ayala Center Cebu, Bonifacio High Street, UP Town Center, Ayala Malls The 30th, Ayala Malls Vertis North, and Ayala Malls South Park. With the GCash scan to pay feature, Ayala Malls customers can catch up with the cashless experience of shoppers in other countries.

GCash is an internationally-acclaimed mobile wallet service of Mynt which can be used to buy load, pay bills, send money, and pay for goods and services whether online or offline. (Press Release)


Globe signs deal with Huawei to expand mobile network, elevate PH internet experience

Globe Telecom and Huawei Technologies have signed a 5-year partnership to further enhance and expand the telecommunication provider’s mobile network to elevate the state of Philippine Internet and strengthen its position as purveyor of Filipino digital lifestyle.

The partnership involves the planning and design of a mobile broadband network utilizing latest state of the art technology trends aimed at creating a wonderful digital world for its customers. The project also involves the creation of a “mobile innovation center” to produce innovative products and solutions to ensure that Globe maintains its competitive edge and leadership in the intensely competitive local telecommunications industry.

Globe, Huawei agreement

The partnership is provided for in a memorandum of understanding signed by Globe president and CEO Ernest Cu and Huawei Rotating CEO and vice chairman Eric Xu last November 23.

“Globe is committed in investing in and developing its mobile broadband network, understanding the needs of a growing chunk of our customers for high-speed data connectivity on their mobile devices as they continue to build their lives around a digital lifestyle,” Cu said. He said the partnership will deliver a more robust mobile network as well as innovative market-driven solutions to help hopefully ensure the company’s success in growing the mobile market.

According to Cu, the partnership with Huawei will extend towards capacity expansion of both Globe Telecom’s 3G and 4G network, comprising an upgrade of the mobile operator’s LTE network through deployment of LTE CA (carrier aggregation) technology for a more pervasive reach of the cutting edge mobile data technology. The partnership will also cover development of greenfield sites, deployment of small cell technology, extensive indoor coverage expansion program, core network upgrade and expansion of the company’s fiber footprint.

Growing data traffic

To sufficiently provide for the burgeoning data traffic amid growing smartphone use in the country, Cu emphasized there’s an immediate need for the reallocation and harmonization of the 700 megahertz of frequency originally allocated for broadcast.

“Globe has also taken the position that the 700 Mhz band is a major class of spectrum that has to be made available to major players and should not be held by just one player in the market,” said Cu. He maintained that harmonization of the 700 Mhz will help improve internet speed in the country, noting that only the Philippines hasn’t reallocated the 700 Mhz band for broadband.

“It is essential that the 700 Mhz frequency band is put to use to further enhance data connectivity in the country,” he said. Philippine conglomerate San Miguel Corp. holds all of the 700 Mhz in addition to their holdings of the 800,1800, 2300 ad 2500 frequency bands.

As early as 2005, Globe already wrote to the National Telecommunications Commission (NTC) requesting for an allocation and assignment of frequencies within the 700 Mhz and 800 Mhz for its broadband wireless network. The NTC, however, did not act favorably on its request.

Globe Huawei agreement
AGREEMENT. Globe chairman Jaime Augusto Zobel de Ayala (2nd from right) and Globe president and CEO Ernest Cu (extreme right) with Huawei Technologies executives Gao Kexin, CEO of Huawei Philippines (extreme left), Zhou Jianjun vice president of CNBG, South Pacific Region of Huawei (2nd from left) and Xu Zhijun, rotating CEO of Huawei (center). The executives signed the 5-year partnership between Globe and Huawei aimed at strengthening the Philippine mobile operator’s position as purveyor of Filipino digital lifestyle.


Optimize wireless network

As part of its continuing efforts to improve data experience of its customers, Globe became the first operator in the world early this year to deploy Huawei’s SingleSON (self-organizing network) solution, empowering the telco to effectively manage a more complex network and deliver on its promise of superior customer experience. The SingleSON solution has helped Globe optimize its wireless network performance, operation and maintenance (O&M) as it enables the telco to manage the explosive growth and development of mobile data services traffic, which is foreseen to continue into the next decade.

Huawei was also Globe Telecom’s technology partner when it implemented a $700 million network modernization program that began in 2011 that provided among others the adoption of latest telecommunication technologies for seamless customer experience and increased data capacities. The modernization initiative, completed last year, delivered the most advanced network infrastructure in the country, putting in a brand new access, transport, and core network nationwide. As part of the initiative, the company also completed a nationwide rollout of 4G network, using the HSPA+ technology. (Press Release)

Brand Partnership Tech

Globe Telecom expands network capacities to hit demand for data

Globe Telecom is continuing to invest aggressively in building on its capacities in a bid to future-proof its network amid continuing adoption of smartphone use among its customers.

“As more and more of our customers shift to a digital lifestyle, Globe is continuing to make data-driven capital investments to provide increased network capacities and enhance customer satisfaction. This will build capacities of our network to handle the explosive growth of data traffic of our customers,” said Globe President & CEO Ernest Cu.

Cu noted robust customer uptake in the first half of the year as Globe continues to be the network of choice for smartphone users, the company said.

Infrastructure investments

Globe capital expenditure in the first half of the year stood at P11.4 billion, bulk of which were allocated for data-related projects that include investments for the company’s broadband network, capacities for wireless data, LTE, domestic and international transmission facilities. A significant portion of the company’s capex for the year were also allotted for its IT infrastructure as Globe continues to create platform for new products as well as to build on its IT transmission initiatives, said Cu.

“These investments are intended to provide our customers with holistic digital experience. We expect growth in smartphone use to continue and that presents a very good opportunity for us moving forward. Globe has committed itself out to building on its capacities to ensure that the data requirement of our customers continues to be served,” said Cu, noting that more than a third of Globe mobile customers are using smartphones.

Quality of service

According to Cu, the quality of service from the Globe network has driven the company’s underlying growth in broadband mobile data and strengthened its position as the choice of network for smartphone users in the Philippines.

Globe solidified its leadership in mobile data business after it registered in the January-June period P9.5 billion in mobile browsing and other data revenues, a 53% growth from previous year’s level of P6.2 billion in the first six months of the year. This achievement brought the contribution of mobile data revenues to total mobile revenues by 23% as of 1st half of 2015, coming from 16% the previous year.

With mobile data business growing at a rapid pace, data users from overall Globe mobile customer base have grown to 37% during the same period, a substantial increase from previous year’s 17%. Wireless data traffic on the Globe network has also increased by 82% year-on-year with the growing number of smartphone users and applications that leverage the internet.


Aside from the growing number of smartphone users in the Globe network, sustained emergence of various products and services that include OTT applications, music, video streaming, gaming and social media that leverage the internet and data also provided support for the company’s mobile data business.

“Through various partnerships with global digital giants, we have built a portfolio of products and services that provide relevant content to fit our customers’ digital lifestyle. We also continue to capitalize on these partnerships to further seed data adoption among our customer base,” said Cu.

Such partnerships not only benefitted Globe but also helped these content providers establish a strong foothold in the Philippine market, Cu emphasized. For instance, Spotify, a Globe partner in music streaming, has so far streamed 2.5 billion songs, making the Philippines the fastest growing music streaming market in Asia and second in the world. Hooq, Asia’s first over-the-top video service, has streamed over 3 million minutes since its launch in February this year.


Also, as a result of the company’s ground-breaking partnership with Facebook, the social networking site has over 18 million in daily active users, growing by 50% from a year earlier. “These are testaments to the growth of Philippine market and our role through our partnerships in shaping this growth,” he added.

In the first half of the year, Globe Telecom’s consolidated revenues reached a record level of P53.8 billion, 13% higher than the P47.7 billion reported a year earlier. This yielded a core net profit of P8.6 billion, a 14% jump from a year earlier while EBITDA was at P22.7 billion, 19% higher against P19.1 billion a year earlier.

Growth in mobile broadband across Asia Pacific is expected to surge as more and more people are likely to start using smartphones and embrace data connectivity. Estimates indicate the region will have 1.9 billion LTE users and about the same number of 3G users by 2020. (Press Release)