Young entrepreneur Andre Allen Suarez was traveling through New York and London in 2018 when he decided to look for the best doughnuts to bring home.
He found them in London.
Suarez liked the stuffed doughnuts so much, he took a short course to learn how to bake them. “I began to think about the business aspect of it. I believe it’s an underserved market that I can enter,” he said in an interview.
Axis Entertainment Avenue transforms into a Christmas Candy Land and celebrates the festive season with live bands, holiday bazaar, and weekend farmers’ market.
Ian Martin Borromeo of Vibo Place said they have lined up several fun activities in time for the holiday celebration because they want the best experiences in the best surroundings for their customers.
Axis Entertainment Avenue is part of the two-hectare development along Escario St. that was rebranded to Vibo Place from its old name of Cebu Capitol Commercial Complex Corp. The area also hosts Cebu Grand Hotel, The Apartelle, and and CAIAA Center.
“We have live bands performing at the Axis Courtyard several times a week, a farmers’ market during the weekends, and holiday market where aspiring entrepreneurs get to display their wares,” he added during the Christmas Candy Land launch last November 30, 2017.
The Christmas activities at Vibo Place are geared towards simple but joyful and meaningful celebrations, said marketing and leasing head Allen Andre B. Suarez.
He added that they were excited to offer more to customers, citing that new office spaces will be opened in Vibo Place and at a company-owned property just across the road in early 2018. Another plan for next year was to open residential spaces along Osmeña Boulevard in Cebu City.
Axis Entertainment Avenue brims with good tidings for the Christmas season and guests can see over 50 large candy canes, giant lollipops, and peppermint candies spread throughout the place. The centerpiece decoration is the Gingerbread House, which is perfect for photos with families and friends.
As one of Cebu’s top dining and entertainment destinations, Axis Entertainment Avenue houses 22 tenants ranging from world-renowned brands to homegrown restaurants distributed among six clusters centered around the Axis Courtyard.
Axis Holiday Market
The Axis Holiday Market during the holiday season provides aspiring entrepreneurs and business-savvy professionals a venue to display their wares.
Axis has opened 24 slots, 13 of which have already been filled, for all manners of merchandise. Goods can range from clothes, perfumes, and accessories to various take-away dishes from all over the world.
A market slot with an area of 1.5 x 2m per costs only P2,000 per week and is open every Thursday-Sunday from 4:00 to 10:00 p.m. Those interested in joining may reach out through the Axis Instagram and Facebook accounts, email [email protected], or call (032) 412-2316.
With its cluster of six buildings designed like the ocean wave, wide open spaces, integrated gardens and spacious walkways, the Axis Entertainment Avenue at Vibo Place on Escario St. in Cebu City wants to provide a different lifestyle destination to locals and tourists.
“Axis is the entertainment and dining hub, and newest development of Vibo Place. We decided that Cebu needs something very different so we came up with this concept of a strip mall,” said Vibo marketing and leasing head Allen Andre B. Suarez.
He added that they currently have seven restaurants, including the first drive-through and biggest Starbucks outside of Luzon, Pigafetta, Suzukaze, Señor Kimchi, Ila Puti, Birdseed and Burger King.
According to Suarez, three more brands, all restaurants, will put branches at Axis Entertainment Avenue, after which the place can accommodate four more establishments.
Axis is located at the two-hectare development established by the Borromeos, a Cebuano family, along Escario St. in the 1970’s. Vibo Place is a recent rebranding of what used to be called the Cebu Capitol Commercial Complex Corp., which also hosts the family-owned Cebu Grand Hotel, The Apartelle, and CAIAA Center.
Vibo Place masterplan
A masterplan, to be implemented in phases, is being followed for Vibo Place, said its president Gerardo V. Borromeo. He explained that it took them a long time to introduce any new development because his father was a conservative businessman who believed in being sure of a venture before starting it.
He added that the rebranding to Vibo Place and addition of Axis happened after Borromeo took over the business and upon the clamor of the younger third generation. According to him, Vibo is an amalgam of the first letters of the last names of his parents, Villacarlos and Borromeo, that also means “fun” or “lively” in Cebuano.
“What sets us apart is we’re an integrated community. We have a church just across, a hotel, serviced apartments, and restaurants,” Borromeo said.
A bigger expansion is set for next year when Vibo Place will start building the first of three high-rise buildings in the property. The three-building cluster will be a mix of residential, office, and commercial. To complete the community, the buildings will be connected by a podium that will host retail brands and a supermarket following the wishes of his father.
Axis Entertainment courtyard
The Cebu Grand Hotel, which recently celebrated its 23rd anniversary, is one of the oldest in Cebu, said hotel president Camille B. Suarez, Borromeo’s younger sister. It has a hundred rooms and seven function rooms that can host up to 300 guests.
Ms. Suarez said Cebu Grand has several ongoing promos, including a business lunch package and Sugba-Sugba Nights every Wednesday from 6-10 p.m.
Aside from a hotel, Vibo Place also has serviced apartments called The Apartelle.
The main entertainment hub, Axis, also has a 400-square meter courtyard that is open for events, added Mr. Suarez. The space has live bands play every Tuesday, Friday, and Sunday for alfresco diners of Axis restaurant tenants.