Smart, MyPhone launch P888 Android unit to boost smartphone use among Filipinos

Smart Prepaid Myphone

For a one-time payment of just P888, people can now get a smartphone prepaid kit with a Smart Prepaid Sim packed with Free 100MB in connectivity valid for 30 days for 12 months as well as a load rebate of P30 for an accumulated top-up of P100 every month for 12 months.

The unique offering is a collaboration between mobile services leader Smart Communications, Inc. (Smart) and MyPhone, the Philippines’ pioneering mobile phone brand. The promotion is aimed at increasing the smartphone adoption in the country, where only 40 percent of Filipinos owned a smartphone as of 2015, based on a recent report by Swedish ICT provider Ericsson.

Smart’s first offer for 2016 is part of the company’s two-track approach in putting the power of digital services into the hands of more Filipinos this year, said Ariel P. Fermin, Executive Vice President and Head of Consumer Business at Smart.

Smart Prepaid Myphone
JUST P888. Smart’s Prepaid Smartphone features a dual-SIM functionality and comes preloaded with the hottest apps like iflix and Spinnr, Smart’s award-winning music streaming app. It has a 5MP main camera and 2MP front camera, as well as an 8GB expandable memory.

 

Smart Life experience

“This 2016, we are bringing the Smart Life experience to more Filipinos by first, leading the way in making the Smartphone a lot more attainable through unprecedented device offers and compelling promos and second, by further expanding our range of digital services in the fields of connectivity, entertainment, home security, urban convenience and financial services – which are at the core of the Smart Life,” said Fermin.

Ericsson’s study estimates the smartphone adoption in the Philippines to jump to 70 percent of the population in three years as devices become more affordable and more digital services are introduced into the market.

“We are thrilled to team up with MyPhone, which shares our vision of democratizing access to smartphones, enabling more Filipinos to enjoy meaningful apps and services that make their life a lot more fun and convenient,” said Fermin.

With the offer, Smart not only expects to entice new smartphone users and Smart Prepaid subscribers, but to also sustain mobile data usage within PLDT’s wireless segment, which grew by 139 percent and led to combined broadband and mobile Internet revenues of P15.6 billion in the first nine months of 2015.

Phone specs

Available at all Smart Stores, Smart Online Store and all MyPhone retail outlets nationwide, Smart’s Prepaid Smartphone has a quad-core processor that runs the latest Android operating system Lollipop, which allows for efficient multitasking – from browsing news sites, emailing, and using popular apps like Facebook, Instagram and Twitter, and chat apps like Viber, Messenger, and WhatsApp.

Smart’s Prepaid Smartphone also features a dual-SIM functionality and comes preloaded with the hottest apps like iflix, Southeast Asia’s leading internet TV service, and Spinnr, Smart’s award-winning music streaming app, among many others.

The phone is equipped with 5MP main camera and 2MP front camera, as well as an 8GB expandable memory that can be used to save top apps and mobile games like Clash of Clans, Boom Beach and Bejeweled, among many others.

“We can’t wait for more Filipinos to discover the Smart Life through our irresistible device offers, apps and services weaved into an unrivaled digital experience that only the country’s mobile services leader can provide,” said Fermin. (Press release)

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