Shell launches new V-Power line that “improves efficiency, cleanses engines”

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Shell V-Power Cebu
SHELL V-POWER exhibit in SM Seaside City.

Shell’s V-Power fuel line has been reformulated to increase fuel efficiency and engine cleaning capabilities, officials announced in an event in Cebu yesterday.

“Part of our job is to really understand our consumers – who they are, what they really want. What we know is that they have evolving needs,” said Pilipinas Shell Fuels Brand Manager Maan Abas in a press conference in Cebu City yesterday.

Driving in the Philippines is a challenge because of the traffic, Abas said. To help deal with this, Shell’s new V-Power line contains fuels innovation that increases engine efficiency.

Shell Fuels Scientist Mae Ascan
IMPROVEMENTS. Shell Fuels Scientist Mae Ascan discusses the improvements offered by the new V-Power line of fuels in an event in Cebu City.

Extensive research, development

The new Shell V-Power line uses proprietary Dynaflex technology that took the company more than 5 years to develop, involving tests of over 250 cars and exceeding 3 million kilometers, said Shell Fuels Scientist Mae Ascan.

Shell has 170 fuels scientists in 5 fuels technology centers all over the world. Ascan is based in the center in Malaysia.

Ascan said Shell continually innovates on fuels because “engine technology is evolving and we want to make sure we are keeping pace.”

Shell V-Power Cebu
SHELL V-POWER exhibit in SM Seaside City.

Maximize energy from fuels

“Maximize the amount of energy that you can get from your fuel – this is what we are trying to tackle. Reduce the wastage of energy,” she said.

The new Shell V-Power, Ascan said, addresses 2 key issues that impact engine performance – build-up of deposits and friction.

Ascan said engines are getting smaller and yet more powerful. This trend provides a “harsher condition for your fuel.” Injecting fuel involves very high pressures through a microscopic hole. This, Ascan explained, makes formation of deposits on such parts as nozzle holes and inlet valves that will ultimately impact engine performance.

Shell V-Power Cebu launch
TEAM SHELL. Shell officials during the Cebu launch of the new V-Power led by Shell Fuels Scientist Mae Ascan (5th from left), Pilipinas Shell Fuels Brand Manager Maan Abas (6th from left), Brands and Communication Manager Raine Capadocia (4th from left) and Marketing Implementer Brandon Briones (7th from left).

Cleaning molecules

Ascan said Shell V-Power “contains cleaning molecules that help remove up to 80% of deposits that have already formed.” The active cleaning power has “the twin effect of improving system condition and restoring lost performance,” Shell said in a press statement.

The new V-Power fuels also contain friction-reducing molecules, “helping engine parts that are difficult for lubricating oils to reach, including the vital area in the engine between the piston ring and the cylinder wall,” the company said.

Shell V-Power Cebu
SHELL V-POWER brand activation at the SM Seaside City.

The new Shell V-Power Diesel, on the other hand, “is designed to help restore up to 100% of your engine’s performance by removing deposits from fuel injectors,” the company said.

The new fuels have been available throughout the country, including Cebu, since June 8, Abas said.

The pump prices of the new V-Power fuels are similar to the old line it is replacing. The “fuel got better at the same price,” Ascan said.

By Max Limpag

Max Limpag is a journalist, blogger, and developer based in Cebu. He started as a reporter covering City Hall in 1996. He has written on technology for various print and digital publications since 1999 and twice won the Philippine Blog Awards for technology and sports. He co-founded the new media start-up InnoPub Media.

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