Seeing the high demand for product managers in the Philippines, Russian company Refocus has made available its highly-successful digital marketing course to interested Filipinos.
Roman Kumar Vyas, Refocus CEO, said their global online educational platform can accommodate those even without a background in marketing or IT.
The company has shifted its focus from Russia and Europe to Southeast Asia, starting with the Philippines and Indonesia, and the whole Asia-Pacific region.
Refocus currently offers one course, digital marketing, but plans to launch over 50 more by 2022. Its goal is to teach a million students in its first five years in APAC.
There are over 10,000 open digital marketing jobs available to Filipinos but the required skills are constantly changing, he pointed out. Vyas is also CEO of Qmarketing Agency and Qmarketing Academy, co-owner of Coding Invaders, and a mentor at 500 Startups.
“The (COVID-19) pandemic has resulted in the rapid growth of the (digital marketing) business but people have not been so fast to adapt,” Vyas added.
His company’s digital marketing program will provide current and practical skills to those who wish to acquire a new high-demand position as well as marketers and entrepreneurs who are after career advancement and business growth. Its goal is to help individuals with zero or little knowledge and experience in marketing become a digital specialist.
Its standing as a Facebook marketing partner, long-term experience of its tutors who are at the same time practicing experts, and use of real business cases from top local and global marketing agencies set Refocus apart from companies with similar offerings. Those enrolled in the Refocus digital marketing program also get unlimited access to course updates, and they are provided with all the necessary frameworks, checklists, templates, and instructions.