Three-year-old tech brand realme continues to dominate the local market, having been hailed the no. 1 smartphone brand in the Philippines for 2021 by global research firms Canalys and IDC.
According to Canalys, realme ranked first for Q4 2021 in terms of sell-in shipments, besting four other smartphone brands as it accounted for 20% of the local market share. The brand has held this position since Q1 2021 making it the leading vendor for the whole year with 23% unit share. Canalys reported a 19% year-over-year growth for the fast-rising tech and lifestyle brand as compared to its market share for 2020.
The brand’s market leadership for 2021 was further validated by International Data Corporation (IDC) as the research firm also reported the number 1 ranking of realme in its recent Quarterly Mobile Phone Tracker report.
According to IDC, realme clinched the top spot for the fourth consecutive quarter as it captured 20.6% of the local smartphone market, growing by 7.9% quarter-on-quarter.
For the entire year, the firm also reported a no. 1 finish for realme with an overall market share of 22.2%, generating 7.9% growth year-over-year.
These achievements ultimately demonstrate the brand’s steady growth and momentum in the local industry despite being a relatively new contender in the Philippines. realme entered the Philippines in November 2018 and has since gone on to achieve tremendous success by offering quality tech innovations at accessible prices. This month, realme is set to launch its highly anticipated Number Series line-up: the realme 9 Pro Series, offering flagship-level features at the midrange segment. This will be held on March 15, 6PM, on the realme Philippines Facebook page.
“2021 has been an incredible year for realme and we can’t thank our Filipino Squad enough for the love and support it has given the brand since 2018. This year, we dare to leap higher, further, and stronger by focusing on overall product innovation, portfolio expansion, and increased customer availability, providing only the best to our fans, partners, and stakeholders”, shares Austine Huang, VP for Marketing, realme Philippines.