PLDT, PBSP extend COVID-19 relief to indigent communities in Cebu

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Published on May 23, 2021

As more families and communities struggle through the long drawn-out COVID-19 pandemic, PLDT and the Philippine Business for Social Progress (PBSP) widen their outreach to indigent communities through the Cebu Caritas, Inc (CCI) Office. As part of the sustainable livelihood program supported by PLDT and PBSP, hygiene kits were distributed at the Caritas Kindness Station in Cebu.

The hygiene kits, which include washable facemasks in PLDT-branded pouches, were hand-made by the women seamstresses from SOW in Payatas in Metro Manila.

Cebu Caritas Kindness Station.
Cebu Caritas Kindness Station.

According to Reverend Father Alex Cola, Jr. who is the CCI President and Chairman on the Commission on Services, the hygiene kits will benefit some of the indigent families in the community, reinforcing health and safety protocols. “These hygiene kits will be distributed in different parishes in the Archdiocese of Cebu for the least fortunate brothers and sisters who are affected by the COVID-19 pandemic,” Rev. Fr. Cola said.

On behalf of Archbishop Jose S. Palma, D.D. and the CCI–Commission on Service of the Archdiocese of Cebu, Rev. Fr. Cola expressed his gratitude to PLDT for extending support for the Caritas Kindness Station.

Cebu Caritas President Rev. Fr. Cola
Cebu Caritas President Rev. Fr. Cola.

“At the core of our Company values is malasakit (compassion). PLDT imparts this shared value to every Filipino family and community. Amid the pandemic, we support our brothers and sisters who are facing the severe impacts of the coronavirus. We hope that our simple donation will go a long way,” said PLDT Community Relations Division Head Katherine P. Diaz De Rivera.

As the social development and charitable arm of the Archdiocese of Cebu, the CCI–Commission on Service is tasked to always be in the forefront in the fight against poverty. The Commission on Service also aims to promote social equality and to provide the community with spiritual guidance and social services for the most marginalized sectors of society.

PLDT Cebu turns over the hygiene kits to Caritas Cebu.
PLDT Cebu turns over the hygiene kits to Cebu Caritas.

The funds for the hygiene kit donations were sourced from PLDT’s Motolite-PBSP Balik-Baterya Program, which was first launched in 2006. The program involves the collection of used lead-acid batteries (ULABs) for proper recycling and production of new automative and industrial batteries as well as for various corporate social responsibility projects.

These efforts underscore the commitment of PLDT and its partners to the attainment of key sustainable development goals, particularly UN Sustainable Development Goal #11: Sustainable Cities and Communities.

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