Nissan Philippines opened its latest dealership Nissan Cebu South and patterns it after a global design standard to enhance the experience of Cebuano customers.
The Nissan Cebu South on Highway Linao,Talisay City is the 4th showroom in the Philippines that’s compliant with the Nissan Retail Environment Design Initiative (NREDI) 2.1. developed by Nissan Motor Co. for its global dealership network.
“In the past year, the Nissan brand has grown significantly in the region of Cebu,” said Ramesh Narasimhan, president and director of Nissan Philippines Inc.
“To continue to support this growth, we are very excited to be opening a new NREDI compliant dealership in the south, allowing us to enhance our Cebuano customers’ experience with the Nissan brand.”
NREDI 2.1, brought to Cebu with the opening of Nissan Cebu South through the Gateway Group, adds a number of stand-out features to the showroom. These include a spacious interior layout and trailblazing styling. An iconic Red Tablet showcases the exciting vehicles and technologies on display inside.
The new design was created with the customer experience in mind.
A large digital display with Nissan’s featured vehicle greets guests when they enter the Nissan Drive area.
The interior lighting perfectly highlights each display car’s craftsmanship and design, even at night, and the expansive glass make it visible even from the outside. Customers and guests can roam freely throughout the spacious grand showroom and check out the 10 different Nissan vehicles on display
Premium customer lounge
The heart of the NREDI 2.1 is the premium customer lounge that provides a relaxing and enjoyable visit to both current and new Nissan customers.
It provides guests a variety of seating options when it comes to engaging with an advisor, from gallery benches, café tables, high bars and club chairs to sofas and semi-private worktables. The lounge is also carpeted, furnished with cozy seats and a dropped timber ceiling with lights. Refreshments are also available at the Refuel Bar, adding to the environment’s premium feel.
The consultation area, with its semi-private offices separated by glass walls, are specially designed for customer and advisor engagement. The space offers customers privacy but promotes brand transparency at the same time.
Customers can now have an open experience with dealership advisors, thanks to the roomy new interiors and comfortable seats and tables.
A new addition to the showroom is the parts and accessories boutique. It is equipped with moveable wall displays and gallery fixtures so that customers can decide on the appropriate features and accessories for their vehicle. Here, guests are encouraged to browse and shop while waiting for their vehicle at the service bay.
Service car reception
The service car reception area is equipped with service write-up pods to enable one-on-one interactions between customers and their advisors. The presence of digital screens in the area allows service customers to see the menu of available services and promotions, promoting even more transparency with customers.
The premier delivery area creates a truly celebratory experience for customers. During the new vehicle delivery process, the car is unveiled with a red curtain and focal halo lighting to excite and delight the customer. The presence of mirrored glass doors enables customers to see themselves with their new cars.
After reviewing the vehicle’s specifications, the advisor and customer may opt to proceed to the high bar so that the other guests can share in the celebration. (Press Release)