BPI/MS Insurance Corporation, a joint venture of the Bank of the Philippine Islands (BPI) and Mitsui Sumitomo Insurance Company, one of the largest non-life insurance companies in Japan, has released an innovative new smartphone application. Called “My Safe Drive.” the app aims to promote safer and smarter driving in the Philippines.
Using a smartphone’s built-in camera, global positioning system (GPS) and smart software, My Safe Drive combines navigation, near-collision and lane departure alerts with driving analytics in a user-friendly app that’s available in multiple languages for the convenience of local drivers.
According to BPI/MS Insurance President Kenichi Tanabe, the app is further proof that the company is committed to providing its clients and the public with reliable and innovative Life Insurance solutions that help Filipinos make the best happen for their lives.
My Safe Drive ‘protects investment’
“A car is one of the most significant investments a family can make, thus safe driving by using My Safe Drive helps protect that investment,” adds Tanabe.
The launch has been fueled by rising affluence among Filipino consumers and an expected increase in passenger car purchases. Tanabe says, “The need for better road safety is imperative and the launch of the app empowers Filipinos to make their own contribution to promoting safer driving.”
Building on its commitment as a responsible insurer, BPI/MS Insurance Corporation launched the app by inviting the media to experience My Safe DriveTM in real time while driving different car models. With cars provided by partner automotive brands (Toyota, Isuzu, Honda, Hyundai, and Chevrolet), the media convoy traveled from Bonifacio Global City in Taguig to Nuvali in Santa Rosa, Laguna.
BPI/MS is a joint venture of the Bank of the Philippine Islands (BPI), a member of the Ayala Group of Companies and one of the country’s most respected banking institutions, and Mitsui Sumitomo Insurance Company, one of the largest non-life insurance companies in Japan.
BPI/MS ushered in a new era of strength and stability, setting a new standard of consumer-driven insurance services in the country, the company said. (Press Release)
