Attachments that add an off-grid power pack that will add 22 hours of battery power, JBL speakers, portable projector, and a Hasselblad lens were showcased yesterday when Lenovo Philippines launched in Cebu its Moto line of phones.
“Cebu continues to exhibit strong growth potential and Lenovo is bringing Moto products to the city as part of our strategy to expand to key Philippine markets,” said Lenovo Mobile Business Group Philippines Country Manager Dino Romano. Lenovo bought Motorola, a pioneer in the mobile phone industry, in 2014 and branded it as “Moto.”
Lenovo unveiled in Cebu yesterday the Moto flagship device, the Moto Z. The phone is a top-of-the-line unit with formidable specs: Qualcomm Snapdragon TM 820 processor, 4GB of RAM, 64GB of internal storage and battery life of up to 24 hours. The device is built from military aircraft-grade aluminum in a thin and svelte frame, the company said.
What makes the phone different, however, are the Moto Mods that add functionality, said Vincent dela Cruz, Lenovo Mobile Business Group marketing manager. Dela Cruz described it as a revolutionary improvement that trumps the incremental changes of other brands.
Moto Mods are accessories that you attach at the back of the phone to add functionality. The power pack Moto Mod, for example, adds up to 22 more hours of power to the phone. The JBL Soundboost Speaker ads a high quality speaker loud enough for a large room. The Moto Insta-Share Projector adds a portable projector to the phone powerful enough to display a 70-inch image on any flat surface. The Hasselblad True Zoom Camera mod boosts the camera capability of the phone with 10x optical zoom with image stabilization, ability to save in RAW and 1080p full HD video resolution.
You don’t need to turn off the phone to attach and make the device work with Moto Mods. Dela Cruz said the Moto Mods are backwards compatible with devices that support them.
Romano said more Moto Mods and devices that support them will be made available in the market in the future.
The company also showcased Moto Style Shell Mods that allow owners to personalize their devices with colorful casings like wood, leather or nylon.
Officials also introduced devices in its other lines like the Moto G and Moto E.
Video demo of Moto Z and Moto Mods
Max Limpag is a journalist, blogger, and developer based in Cebu. He started as a reporter covering City Hall in 1996. He has written on technology for various print and digital publications since 1999 and twice won the Philippine Blog Awards for technology and sports. He co-founded the new media start-up InnoPub Media.