April marks the onset of full-on sizzling summer in the Philippines. It also marks one of the most anticipated events in the calendar, Make Your Own Havaianas. From April 22 to May 1, step into a celebration of self-expression and creativity inside All Flip Flops SM Seaside City at the lower ground floor of the mall’s Mountain Wing and mix and match buttery-soft, colorful soles with vibrant straps and fun pins.
Havaianas was born in Brazil in 1962, but an interesting fact is that the very first flip-flop was inspired by the Zori, a type of Japanese sandal made of fabric straps and rice straw roles. Today, Havaianas flip-flops show marks of these iconic rice patterns, making it a fusion of eastern Zen and western joy.
Each year, MYOH highlights a destination or theme that celebrates its heritage or encapsulates the ‘always summer’ state of mind and on its 11th year, it is its Japanese roots that MYOH pays tribute to, from this year’s 2016 limited edition commemorative sole inspired by Shibori, a Japanese fabric-dyeing technique, to its selection of kawaii pins. With Japan being an all-time favorite summer destination of Cebuano Havaianaticos, embellishments such as the The Sakura, Ramen, The Japanese Fan, The Empress, The Zori, Ninja and statement pins, among others celebrate the love for travel and the land of the rising sun’s unique lifestyle and influence on today’s pop culture.
Let your creativity bloom like the season’s cherry blossoms and share your Make Your Own Havaianas experience at #MYOHCEBU2016 and #MYOH2016. For more details, check out Havaianas Philippines on Facebook and @Havaianasphils on Instagram and Twitter. Register online and try out the many ways you can personalize your flip-flops at http://myoh.havaianasphilippines.com/.