Anthony O. Leuterio, chief executive officer of Leuterio Realty and Brokerage, signed an agreement Tuesday, February 17, 2015, for cross branding promotion with Lamudi Philippines represented by Jacqueline van den Ende, its founder and managing director.
The partnership, which Leuterio described as on its experimental stage, will involve Leuterio and Rent.ph adding more properties on Lamudi and the companies collaborating in marketing and promotional activities.
Lamudi currently has over 90,000 listings of properties, either for sale or lease, and gets over 700,000 visitors per month, making it the top real estate list site in the Philippines, said van den Ende.
She added that under their agreement, Leuterio will add about 10,000 to 15,000 more.
“We have a complementary partnership. Lamudi will generate leads for Leuterio, which will turn them into sales. Lamudi has a strong position in Manila while Leuterio is well known in Cebu and Davao, where everybody knows Leuterio and Rent.ph,” van den Ende said, adding Lamudi wants to be more visible in the Visayas and Mindanao.
Their long-term goal, said van den Ende, is to have the highest number of unique real estate listings in the country, citing she wants to have every property for rent or sale in Lamudi.
Leuterio Realty, at leuteriorealty.com, and Rent.ph have total listings of 23,000, according to Leuterio, saying they will be adding properties by batches to the Lamudi listings.
Increase property sales
Since a lot of people interested in buying or renting a house search in Lamudi, Leuterio said getting their property inventories on the site would translate to sales.
“In the last few months alone, Lamudi noticed a 50 percent increase in the number of searches on its site. In our deal, Lamudi will point potential buyers to Leuterio-managed properties but we will be the ones to close the sale,” he explained.
Lamudi charges a certain fee for property brokers or sellers but not for Leuterio and Rent.ph since the partnership involves the companies helping each other out and bringing each other’s brand in marketing activities and other events.
The real estate list site was put up in January 2014 as one of online businesses founded by Rocket Internet together with Lazada and Zalora. Rocket Internet recently received a 33 million euro investment from PLDT. Van den Ende said the Lamudi app will be pre-installed in Android and iPhone units issued by wireless services leader Smart Communications, Inc., a wholly owned subsidiary of PLDT.