Jeep, the brand known throughout the world for leading the charge in outdoor and adventure activities, is celebrating the lead by some of the world’s most empowered people: women.
For Women’s Month, women who book select on-hand Jeep units may take advantage of massive discounts, paving the way for more women to take the lead on their own adventures.
Ladies who book an on-hand Jeep Compass are entitled to a P370,000 price slash, while those interested in the Renegade can have it at P150,000 less. Need more utility? Women can get their own pickup with the Jeep Gladiator or RAM 1500, both at a P100,000 discount.
All Jeep accessories are also on offer at significant discounts for March. Women who avail of vehicle discounts will also receive official Jeep merchandise and premium vouchers from tie-up partners DMV Dermatology Clinic, Revive Skin & Wellness Spa, and Celebrity Optical.
Jeep’s parent company, Chrysler, is no stranger to aiding women in taking the lead. In 1955, the company was the first to release a mass-produced car that answered the particular demands of women: The Dodge La Femme. This legendary vehicle encouraged more women to get behind the wheel of their own car, and paved the way for the entire automotive industry to have women-oriented options in all their car offerings.
From the ‘50s idea that “any woman can have this car”, today we say “this woman can have any car.” With the way paved by its sister brand Dodge, Jeep continues the charge: The Jeep Compass and Jeep Renegade SUVs now dominate as the premium vehicle of choice for the adventure-oriented woman.
There are no better examples of this powerful partnership with women than our own homegrown ladies: Outdoor enthusiast Sheila Mae Cangke uses her Jeep Gladiator for fun and profit, cargo-handling industrialist Melanie Semblante gets her tasks done in her Jeep Compass, and entrepreneur Amabel Ruiz goes to work (and play) in her Dodge Challenger. See them in their element this month by following the social media pages of the Chrysler brands in Cebu: www.facebook.com/cdjrcebu on Facebook, and @cdjrcebu on Instagram.
Lead the charge and visit the Jeep showroom at Global Star Motors, Cebu Veteran’s Drive, Nivel Hills, Cebu City, or call (032) 260 3333 for an appointment.