Ford Philippines trains Cebu drivers on safe, smart driving

Avatar By

Published on November 9, 2017
Ford Philippines
WHEN TO CHANGE TIRES. Driving Skills for Life Instructors show how to spot indicators on when to change your tires.

You are twice as likely to die if you don’t wear a seatbelt, Cebu drivers and traffic enforcers were told during the Driving Skills for Life (DSFL) of Ford Philippines in SM City Cebu earlier today.

Reports from auto accident attorneys in Portland confirms that wearing a seat belt reduces the risk of dying in an accident by 50% for front seat passengers and up to 75% for rear passengers, the instructor told the packed room. Everyone has to wear seatbelts because those who don’t are usually thrown off their seats during accidents and can injure or even kill those who buckled up, he said.

Ford Philippines driving skills for life
DON’T USE PHONES, GADGETS WHILE DRIVING. Ford Philippines AVP for Communications EJ Francisco taks about the #ParkYourPhone social media campaign to remind people not to use phones and other gadgets while driving.

Philippine situation

The DSFL “is a global program aimed at teaching drivers the necessary skills for safe and smart driving beyond what is learned in standard driver education programs,” said Ford Philippines AVP for Communications EJ Francisco.

Many Filipino drivers and even enforcers do not know existing traffic laws, fail to practice basic road courtesy, and disobey traffic signs, leading to accidents and traffic congestion, Francisco said.

Although the DSFL is a global program, it is customized to the driving environment and road condition of the Philippines. It’s long-time partner in the country is the Tuason Racing School.

Ford Philippines Driving Skills For Life
BLURRED VISION. A volunteer struggles to walk straight while wearing beer googles, which simulates the effect of drinking 4 bottles of beer, during a demonstration to show the dangers of driving under the influence of alcohol.

Dangers of distracted driving

The DSFL has classroom sessions and actual driving time to teach attendees safe and fuel-efficient driving. This year, the program added modules on the danger of distracted driving. This is partly to support the implementation of the Anti-Distracted Driving Law in the country, Francisco said.

Ford Philippines is also doing a #ParkYourPhone social media campaign to remind people not to use phones and other gadgets while driving.

“At Ford, we want drivers to keep their eyes on the road and hands on the wheel at all times because nothing is worth losing that special connection for,” the company said.

Since its launch in 2008, more than 20,000 Filipinos have joined DSFL sessions, Francisco said.

Ford Philippines
WHEN TO CHANGE TIRES. Driving Skills for Life Instructors show how to spot indicators on when to change your tires.

2017 program targets

For 2017, Ford Philippines is targeting to cover at least 1,500 participants with specific focus on public utility drivers like those for buses, jeepneys, taxis, and transport network vehicle services, “recognising their critical role as motorists in ensuring that roads and passenger journeys are safe.”

The program is also expanding to more areas outside Manila.

“We have always valued road safety at Ford, so we’re happy to bring our DSFL program to Cebu, mindful of the fact that there is a growing need to install to drivers the importance of safe driving,” Francisco said. “We are hopeful that through this program, drivers will be able to understand the critical role they play in ensuring that our roads are safe.”

Avatar

By Max Limpag

Max Limpag is a journalist, blogger, and developer based in Cebu. He started as a reporter covering City Hall in 1996. He has written on technology for various print and digital publications since 1999 and twice won the Philippine Blog Awards for technology and sports. He co-founded the new media start-up InnoPub Media.

Leave a comment

Your email address will not be published.