FitFlop introduces its autumn and winter 2017 collection of sandals and closed shoes silhouettes in Cebu, and they come in elegant metallic, lightweight breathable fabric, and high street fashion.
In line with the brand’s mission to be the most comfortable and addictive footwear in the world, it creates products based on biomechanics research but without compromising on style, said Primer Group of Companies regional brand manager Maria Soledad O. Aquino.
FitFlop´s autumn and winter collection took inspiration from space age metallics, modern heritage, and a fashion rebel attitude that makes sandals perfectly fine for autumn wear.
Autumn, winter collection
Senior marketing associate Irene Trajano said metallic embellishments can be found across several FitFlop styles for the season, from the glittering discs on toe-thong sandals to the pewter, rose gold, and black touches in the popular Uberknit fabric for ballerinas and sneakers.
Modern heritage details are incorporated in FitFlop mules, ballerinas, and sneakers, which perfectly complement the season’s fashion styles.
This season’s collection also highlights spunk and one’s inner rebellious streak. One doesn’t have to limit the Lumy “slides and Banda” to summer; wear your pairs with their punk stud detailing paired with skinny black jeans and big jumpers during autumn, too.
FitFlop products inspired by high street fashion come in the muted and grandiose colors of fall: deep plum, midnight navy, tan, and black. Of course, the patent, snake, and suede and stud finishes on those sandals and closed shoes silhouettes definitely make them stand out.
According to Aquino, the story behind the brand started 10 years ago with FitFlop founder Marcia Kilgore who looked but failed to find footwear that she can wear through her daily routine.
¨She met with two biomechanics in London and, within a year of research and development, the first FitFlop that boasts of a triple-density microwobble system was released,¨ Aquino cited.
The technology makes possible the legendary super cushioning in FitFlop classic styles. It provides three levels of targeted cushioning for all-day comfort, and allows wearers to walk all day without feeling any impact on the foot.
FitFlop has since come up with the supercomff, anatomicush, and iqushion cushioning technologies for other product designs. FitFlop created the supercomff for people who prefer fewer inches on their footwear and anatomicush for the athletic styles like loafers and sneakers.
New Fitflop autumn and winter collection