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Filinvest sets aggressive expansion in 2015

FILINVEST Land Inc., the real estate arm of the Gotianun family from Cebu, is preparing a more aggressive expansion of its residential offerings this year as it seeks to further cement its mark in the affordable and middle-income housing market segments.

With an estimated land bank of over 2,400 hectares, FLI president and chief executive officer Josephine Gotianun-Yap said the company has planned further expansions in Mactan Island and in the cities of Cebu, Dumaguete and Iloilo.

FLI will also ramp up residential offerings in northern Luzon and through project launches in Taguig, Pasig, Valenzuela, Paranaque, Cavite, Binondo and Manila.

Josephine Gotianun-Yap
IMMEDIATE NEEDS. FLI president and chief executive officer Josephine Gotianun-Yap says, “by focusing on medium rise buildings and traditional housing, Filinvest continues to develop projects with construction cycles of less than a year to meet the immediate needs of our end user market.” (CONTRIBUTED FOTO)

Enough land for 10 years

“FLI has one of the largest landbanks among the listed property companies. We have enough land to sustain projects for over 10 years,” Gotianun-Yap said.

She said the Filinvest Group’s housing portfolio is still the “bread and butter” of the company, even with its diversification into other real estate businesses such as hotel developments and investments in power generation, financial service, sugar farming and milling.

She said 70 percent of FLI’s income is still derived from development projects while 30 percent comes from rental or recurring income projects.

In Cebu, the company continues to develop and market properties in urban mid-rise buildings at Amalfi Oasis and Sanremo Oasis at SRP and One Oasis in Kasambagan, residential options at Escala in Corona del Mar in Talisay City, as well as Aldea de Sol and Seascapes in Mactan.

Housing backlog

“Filinvest is one of the country’s top and largest nationwide developers in the affordable and middle-income market segments. We have a sustained focus on our core affordable market in 2015,”” Gotianun Yap said.

“The nationwide housing backlog would still drive the housing demand for our middle income and affordable brands,” she added.

FLI said it would continue to address these markets through the continued roll-out of its Futura brand of affordable homes and the Oasis and Spatial medium rise buildings in urban centers.

“By focusing on medium rise buildings and traditional housing, Filinvest continues to develop projects with construction cycles of less than a year to meet the immediate needs of our end user market,” Gotianun-Yap said.

“We are particularly proud of our Oasis and Spatial products which provide family units in urban centers in the affordable P2 to P3 million range. With over 60 percent of the land allocated for green spaces, amenities and open areas, we keep our medium rise building projects low density to ensure you have a sustainable and happy environment to raise your family,” she added.

FLI has presence in over 40 key areas nationwide following launches of more housing and medium rise building projects outside Metro Manila and in more regional centers in recent years.

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By MyCebu Partners

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