Grupo Emperador Spain S.A., a company owned by Emperador, Inc., has reached an agreement with Beam Suntory to acquire the company’s Spanish brandy and sherry business in Jerez, the brandy capital of Spain.
The acquisition includes the iconic brands of Fundador Pedro Domecq, the Philippines’ largest selling premium imported brandy brand; Terry Centenario, Spain’s no. 1 selling brandy; Tres Cepas, Equatorial Guinea’s no. 1 brandy; and Harveys, United Kingdom’s no. 1 selling sherry wine. These brands carry a unique heritage and market leadership position in their respective categories.
Fundador, Spanish icon
Fundador Brandy is the largest and oldest brandy in Spain and has been an icon of Spanish culture and heritage. It has also been an iconic premium liquor brand in the Philippines for more than 150 years.
The acquired assets include Bodegas Fundador, known to be Spain’s largest and oldest brandy cellars established in 1730, as well as production facilities, ageing cellars, vineyards and state-of-the-art blending and bottling facilities, in Jerez, Spain. Other assets also include a brandy distillery in Tomelloso, Spain with sufficient ageing inventory of brandy and sherry, which Emperador officials believe will drive the company’s future growth.
Emperador empire
The “all cash” offer has been agreed at a value of 275 million Euros or around P13.8-billion. The acquisition further strengthens Emperador’s dominant position as the number one brandy company in the Philippines and in the world.
“The acquisition of the Spanish assets and Fundador Brandy is immediately accretive both to Emperador’s revenue and net income. With the combined global reach of Whyte & Mackay and Fundador, our expanded product portfolio will have access to more than 100 countries around the world. In our pipeline are several proudly Philippine-made products that we intend to introduce to the international markets starting next year,” said Emperador, Inc. president Winston Co. (Press Release)
