Ding How Dimsum House rolls out an innovative digital ordering system for its branch in Ayala Central Bloc to bring about a better dining experience for customers.
Harbour City Group Marketing Director Steven Kokseng said the innovation, which allows diners to browse the full menu and pick orders on touch-screen monitors that can be found in all 24 tables of the restaurant, is the first of its kind in Cebu.
“We introduced dimsum cuisine to Cebuanos and pioneered the all-day dining concept. We’re always looking for things we can innovate and ways to improve the customer dining experience,” he added during the launch of the ordering system yesterday, January 23.
The software was developed from scratch and took close to a year to finalize, according to Kokseng, who added that Cebu IT Park was the perfect place to pioneer it because the regular crowd is made up of early adopters of technology.
Better dining experience
With the digital ordering system, guests get to:
- Order immediately and at their own pace.
- Easily browse the full menu.
- Conveniently settle the bill as it is already available once the order is completed.
The whole system, including software and hardware, cost the company P1.5 million and could be a feature in other restaurants under the Harbour City Group, including Harbour City, Dimsum Break, Ding Qua Qua, in the future.
“Our commitment has always been two-fold: preserving the rich story of Ding How dishes and improving the dining experience. Digital innovation was the natural next step for us, and we will strive for even better ways to bring Cebu’s iconic dimsum for our customers,” said Harbour City Group President Raymond Kokseng in a press statement released during the launch.
The company’s restaurant journey started in 1969 with the very first Ding How branch along Colon Street. This was where the Cebu staple “steamed fried rice” was first introduced.