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Heritage

Calle del Norte America, now D. Jakosalem St.

norte-americano-street

A traffic man directs the flow of vehicles inside a traffic box on Calle del Norte America in Cebu City. The street is now known as D. Jakosalem St. To the left of the photo is the old Cebu City Hall, which is now the Legislative Building.

The photo was taken by Galileo Medalle and forms part of the Medalle Collection that is now with the Cebuano Studies Center of the University of San Carlos. The photo card indicated this was taken in 1930. This photo is published with the permission of the Cebuano Studies Center.

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By Max Limpag

Max Limpag is a journalist, blogger, and developer based in Cebu. He started as a reporter covering City Hall in 1996. He has written on technology for various print and digital publications since 1999 and twice won the Philippine Blog Awards for technology and sports. He co-founded the new media start-up InnoPub Media.