Bo’s Coffee highlights good coffee, togetherness in Christmas starter kit giveaway

Marlen Limpag By

Published on November 22, 2016
Bo's Coffee Starter Kit
2017 COFFEE STARTER KIT. The pack, contained in a burlap bag designed by social enterprise company Anthill Fabric Gallery, contains Benguet coffee, Hario V60 Pour Over Cone, Bo’s Coffee clear Christmas cup, starter guide that contains the history of Philippine coffee and coffee recipes, two coffee filters, and postcards by Artu Nepomuceno highlighting the lives of the coffee farmers of Ambuklao, Benguet.

Bo’s Coffee highlights the making of a good roast and the spirit of togetherness as it celebrates One Filipino Christmas in all its coffee shops across the country.

In line with its advocacy to share knowledge and contribute to the growth of its local suppliers, it has chosen to give out the Bo’s Coffee 2017 Coffee Starter Kit as the Christmas merchandise for this year.

“We want these companies to grow with us, so we ensure their products are used in our stores,” said Bo’s Coffee vice president for marketing Coochy Mamaclang.

Bo's Coffee Starter Kit
2017 COFFEE STARTER KIT. The pack, contained in a burlap bag designed by social enterprise company Anthill Fabric Gallery, contains Benguet coffee, Hario V60 Pour Over Cone, Bo’s Coffee clear Christmas cup, starter guide that contains the history of Philippine coffee and coffee recipes, two coffee filters, and postcards by Artu Nepomuceno highlighting the lives of the coffee farmers of Ambuklao, Benguet.

Bo’s sources its Philippine origin beans from five areas: Sagada, Benguet, Mount Kitanglad, Mount Matutum, and Mount Apo.

The starter kit promotes Benguet coffee as it comes with a bag of beans from this area, Hario V60 Pour Over Cone, Bo’s Coffee clear Christmas cup, starter guide that contains the history of Philippine coffee and coffee recipes, two coffee filters, postcards by Artu Nepomuceno highlighting the lives of the coffee farmers of Ambuklao, Benguet, and burlap bag designed by social enterprise company Anthill Fabric Gallery.

Bo’s Coffee 2017 Coffee Starter Kit
Johanna Michelle Lim and Bo’s Coffee vice president for marketing Coochy Mamaclang unpack the Bo’s Coffee 2017 Coffee Starter Kit during its press launch at the SM Seaside City.

Bo’s Coffee 2017 Coffee Starter Kit

All that coffee lovers need to do to get the 2017 Coffee Starter Kit is to complete 10 e-vouchers that they can access when they download Bo’s mobile app, said Mamaclang.

She added that every time they visit Bo’s Coffee and purchase a minimum order of P250 that should include either the Benguet minty cold white brew or queso de bola cake, they complete an e-voucher.

At their fifth e-voucher, they get the clear cup as a free item and the rest of the kit upon completion of the 10th e-voucher.

In Cebu, Bo’s Coffee unveiled the starter kit during the One Filipino Christmas launch at its SM Seaside City outlet on November 12, 2016.

Bo's Coffee 2017 Coffee Starter Kit
POUR-OVER COFFEE. A specialist demonstrates how to prepare coffee using the pour-over kit that comes with the 2017 Coffee Starter Kit.

Social enterprise partners

Instead of getting a planner for its Christmas giveaway, Bo’s Coffee wanted something different and innovative, cited Mamaclang.

“We want to recapture that sense of togetherness as part of the experience of enjoying Philippine coffee. This is what the starter kit is really about,” she added.

The recipes included in the mobile app fosters the joy of making your own coffee and enjoying it with friends afterwards.

Aside from Philippine farmers as suppliers of local coffee, Bo’s also collaborates with such social enterprise groups as Tsaa Laya for its tea drinks and Anthill for the woven fabric that covers the furniture and forms part of the decor in its coffee shops.

Watch: Bo’s Coffee Starter Kit launch

Marlen Limpag

By Marlen Limpag

Marlen is the editor of MyCebu.ph and co-founder of Cebu-based journalism startup InnoPub Media.

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