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Big Bad Wolf Book Sale returns to Cebu with more books, bigger discounts

After a successful first run last year, the Big Bad Wolf Book Sale 2019 will happen in Cebu this month with over a million brand-new English books priced down by 50 to 90 percent.

Book lovers and new readers will have time to search for their favorite titles and authors as the BBW Book Sale will be open 24 hours daily from Aug. 16-26, 2019 at the IEC Convention Center (IC3) in Cebu City and entrance is free.

The Big Bad Wolf is not just a book sale but an organization that advocates reading and English literacy, its founder Jacqueline Ng told media and bloggers during a press conference yesterday, August 2.

Big Bad Wolf 2019 Cebu

BACK TO CEBU. (From left) Gawad Kalinga representative Toby Florendo, Big Bad Wolf Books founder Jacqueline Ng, and Philippines Country Manager Narisa dela Peña discuss the upcoming return of the book sale to Cebu in a recent press conference.

“The Filipinos are readers and know the value and importance of books. There are other people out there who don’t. The Big Bad Wolf creates the market for books—the desire to know more, learn more—and aims to convert the non-reader,” she added.

VIP Day passes

Ng said the Cebu leg of the BBW Book Sale in 2018 welcomed over 200,000 visitors. She added there had been many requests for the Book Sale to return to Cebu since then and they were more than happy to oblige.

Organizers have identified August 15 as VIP Day and around 4,000 passes will be given out to the public through the BBW social media pages @bbwbooksphilippines on Facebook and @bbwbooksph on Instagram.

The BBW Book Sale 2019 in Cebu will carry various genres, including fiction, non-fiction, children’s books, and rare titles. It will be adding eight more titles to interactive books with augmented reality technology that range from fairy tales to educational, bringing the total to 12.

Big Bad Wolf 2019 Cebu

“We’ve been to many places in the Philippines these past two years from Manila, Cebu, Davao, and Pampanga. It has been amazing to see droves of people, young and old, come together for the love of books. It surely affirms that reading is a beloved hobby, very much alive, and an effective tool for learning,” Ng added.

Book buying behavior

Big Bad Wolf Books Philippines Country Manager Narisa dela Peña said one of her realizations in the Book Sale is that Filipinos prefer fiction books.

She said she noticed from the book sales held in Manila, Pampanga, Davao, and Cebu that people buy more works of fiction over other genres.

The Filipinos are readers and know the value and importance of books. There are other people out there who don’t. The Big Bad Wolf creates the market for books—the desire to know more, learn more—and aims to convert the non-reader

Jacqueline Ng, Big Bad Wolf founder

Ng said book buying behavior is different in the Philippines compared to other countries where BBW Books also hold sales. In Taiwan, a country with high disposable income but with limited English proficiency, parents invest on their kids and around 90 percent of titles sold are children’s books. It’s the same situation in the Book Sale’s biggest market, Indonesia, where 75-80 percent of books bought are for kids.

The ratio for adult and children’s books is 60-40 percent in the Philippines, according to Ng, who added that Filipinos love fiction and are also into such range of categories as history, religion, music, health and wellness.

Big Bad Wolf 2019 Cebu

Community partnership

As a way of giving back to the community, BBW Books continues its Red Readerhood Programme partnership with Gawad Kalinga through a donation of 500 books to the group. They also appeal to customers to take part in the advocacy by doing their own donation.

Gawad Kalinga (GK) representative Toby Florendo said they believe that everyone, regardless of status and age, has a right to learn. His group has the same goal as BBW Books and that is to unleash an individual’s potential.

Toby Florendo Gawad Kalinga during Big Bad Wolf 2019 Cebu

“Big Bad Wolf Books always makes sure to give back and help make a difference in every place they visit. We share in their advocacy and are grateful to have worked with them since their very first sale in the country. Dozens of partner communities around the country have benefitted in their work to promote literacy and education with both children and adults discovering the joys and benefits of reading as we believe reading is meant for all, regardless of their status,” Florendo added in a statement released during the press conference.

BBW Books is now on its 10th hear and has held book sales in such countries as Taiwan, United Arab Emirates, Indonesia, Korea, Malaysia, Myanmar, Sri Lanka, and Thailand. It held its first event in the Philippines in 2018, specifically in Manila in February, followed by Cebu in July, and Davao in November.

Big Bad Wolf Book Sale Cebu press conference

Big Bad Wolf Book Sale Cebu press conference
Big Bad Wolf Book Sale Cebu press conference
Big Bad Wolf Book Sale Cebu press conference
Big Bad Wolf Book Sale Cebu press conference
Big Bad Wolf Book Sale Cebu press conference
Big Bad Wolf Book Sale Cebu press conference
Big Bad Wolf Book Sale Cebu press conference
Big Bad Wolf Book Sale Cebu press conference
OVER A MILLION BOOKS. Big Bad Wolf Books Philippines Country Manager Narisa dela Peña, founder Jacqueline Ng, and Gawad Kalinga representative Toby Florendo.

OVER A MILLION BOOKS. Big Bad Wolf Books Philippines Country Manager Narisa dela Peña, founder Jacqueline Ng, and Gawad Kalinga representative Toby Florendo.

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By Marlen Limpag

Marlen is the editor of MyCebu.ph and co-founder of Cebu-based journalism startup InnoPub Media.