Sugbo Negosyo project a big help to small businesses: Dayanan

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Published on October 6, 2021

The heart for micro-entrepreneurship is why the Cebu Provincial Government’s call for the Mandaue Chamber of Commerce and Industry (MCCI) to help small and micro-entrepreneurs recover from the COVID-19 pandemic resonated with Contempo Property Holdings Inc.

Contempo Property Holdings Inc. chief executive officer Beverly Dayanan said COVID-19 has had a profound impact on businesses. She said that companies have been affected not just financially but also in their operations. They have had to adapt overnight to new ways of doing business. This was particularly challenging for micro-entrepreneurs in far-flung areas.

SUGBO NEGOSYO. Cebu Governor Gwendolyn Garcia and Contempo Property Holdings Inc. chief executive officer Beverly Dayanan check out some products at Sugbo Negosyo.
SUGBO NEGOSYO. Cebu Governor Gwendolyn Garcia and Contempo Property Holdings Inc. chief executive officer Beverly Dayanan check out some products at Sugbo Negosyo.

For the first time in the Province of Cebu, a project such as the Sugbo Negosyo was undertaken to help struggling Micro, Small, and Medium Enterprises (MSMEs) amid the pandemic.

On behalf of Contempo Property Holding, Inc., Dayanan reiterated the business sector’s hope that the Sugbo Negosyo Program will be sustained regardless of who takes the seat in the next administration, saying that it is a project worth implementing in the long term.

Contempo Property Holdings Inc. chief executive officer Beverly Dayanan with SM Prime Holdings Inc. vice president-VisMin Marissa Fernan.
Contempo Property Holdings Inc. chief executive officer Beverly Dayanan with SM Prime Holdings Inc. vice president-VisMin Marissa Fernan.

Now that Cebu Governor Gwendolyn Garcia has officially announced the second round of the Sugbo Negosyo Program, after the culmination of its first, Contempo is positioning itself for the next level.

Dayanan said the second round is going to be more refined from lessons learned as the sectors involved continue to streamline and strengthen their approach.

“Not everything is about money,” Dayanan said in an interview, emphasizing the importance of doing business with the right values.

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