From checking out how furniture looks in a room you’re decorating to seeing dinosaurs in the sala as you tell a story to your kids or even doing a virtual and yet hyper-realistic tour of a car, augmented reality (AR) plays a central role in the Asus ZenFone AR.

The latest flagship device from Asus was highlighted during a gathering of developers in Mandaue City last Saturday.

Asus ZenFone AR
ASUS ZENFONE AR with VR headset and controller.

The ZenFone AR will be available starting July 17 but the company provided a preview during the Google I/O Extended Cebu 2017 last July 1. Mike Santos, of Asus product and brand marketing – smartphones, said they are working with developers to build AR applications for use on ZenFone AR.

Asus ZenFone AR specs

Santos did a demonstration for journalists and bloggers on the capabilities of the ZenFone AR. He said the phone supports both Google Tango and Daydream. Tango is an AR technology while Daydream offers immersive virtual reality or VR.

Santos said the phone is able to do this because of its top of the line specs: Snapdragon 821 optimized for Tango and up to 8GB of RAM. “That’s like your laptop,” Santos said.

Asus Zenfone AR Cebu
AR DEMO. Mike Santos of Asus product and brand marketing – smartphones demonstrates the augmented reality capability of the ZenFone AR with a virtual and yet realistic tour of a BMW unit.

The ZenFone AR has a TriCam system that lets the phone track your location as you move through space. It also has depth-sensing. This Santos demonstrated through an augmented reality tour of a BMW vehicle. Using the phone, Santos was able to show reporters and bloggers features of the car – from the engine to its interior – as if they were checking an actual vehicle.

Interior design, Harry Potter game

Santos also did a demonstration of how the phone can overlay furniture on a live camera view of a room: allowing a homeowner to preview design options. He also did a demonstration of how AR can be used for shopping of dresses via an augmented reality display of the items.

For its virtual reality capability, Santos did a demonstration through a Harry Potter game that transported the player to the popular book’s universe by donning the phone as a VR headset and using a controller to wield a virtual magic wand.

Asus ZenFone AR Cebu
VIRTUAL REALITY DEMO. Students check out the VR capability of the ZenFone AR with an immersive Harry Potter game.

Max Limpag is a journalist, blogger, and developer based in Cebu. He started as a reporter covering Cebu City Hall in 1996. He has written on technology for various print and digital publications since...

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