Enjoining the kids in its commitment to nurture the environment, AboitizLand conducted an information and education campaign called the Kiddie Earth Heroes Caravan in celebration of Earth Hour 2017.
Kiddie Earth Heroes were steered by employees of AboitizLand and Mactan Economic Zone II locators at the Mabolo Elementary School in Cebu City, Basak, Marigondon and Suba Masulog Elementary Schools in Lapu-lapu City and the residential communities Ajoya and Kishanta.
A total of 300 children participated in the campaign, which featured lectures and discussions on the causes and effects of climate change and ways dealing with it. At the end of the hour-long sessions, each child-participant wrote his personal pledge of contributing to the reduction of the impact of climate change.
AboitizLand observes Earth Hour annually, engaging its residential, commercial and industrial partners in its commitment towards environmental sustainability.
Earth Hour activities were held at Kishanta, Ajoya, The Persimmon Plus, The Outlets at Pueblo Verde, and Mactan Economic Zone II. An estimated 1,000 adults and children celebrated the Earth Hour event with fire dances, drum beating and acoustic band performances. Kishanta and Ajoya vecinos gathered for a community boodle fight while kiddie vecinos rendered environment-themed dance numbers.
At MEZ II and The Outlets at Pueblo Verde, locators and school representatives took to the spotlight with their vibrant recycled costumes from factory scrap and household trash. They also joined a host of competitions such as the Earth Hour production contest, recycled bag making contest, and solid waste management sustainability contest during the lights-off event. (Press Release)