The so-called “urban jungle” life that Cebuanos are experiencing today gave birth to the concept of Foressa, the first mountain town project of AboitizLand in Cansomoroy, Balamban, Cebu.

“The mother’s womb is our first home. We grow up and discovered the outdoors. Then everything suddenly became tighter and most of us are trapped in cubicles, stuck in traffic. We all yearn to escape. And so why settle for a five-star living when you can have five million stars living? This project is beyond words,” said John Amon, VP for Innovations Group of AboitizLand, when he shared the Foressa story during its launch in Marco Polo Plaza Cebu on April 27.

Foressa Launch

FORESSA LAUNCH. AboitizLand VP for Innovations Group John Amon presents the Foressa story during its launch at Marco Polo Plaza last April 27, 2017.

Foressa Mountain Town is a 300-hectare community. Its development will come in four phases, with the first phase set to start in the last quarter of this year. There will be an initial 114 lots available for buyers with lot cuts ranging from 300 square meters to a maximum of 690 square meters and turnover target is 2020.

Second home

AboitizLand CEO Andoni Aboitiz said Foressa was designed as a second home or vacation residence where families can create lasting memories together.

He added they do not want to compete with the beach concept and instead felt that the Cebuanos are ready for the mountain concept.

Asked for some indicators that Cebuanos are ready to get a second home, Aboitiz cited the demand for condominiums that has been going strong for many years.

“A lot of people, we believe, have already fulfilled their primary residence. Cebu’s economy is also very strong especially with the new airport. There are a lot of beachfront and we felt the people need something else,” he said.

Foressa aims to bring the great outdoors closer to family homes. The community will offer activities like hiking, biking, spelunking, camping, and trail riding, among others.

AboitizLand Foressa Mountain Town.

TRANSFORMED. The Grand Balcony of Marco Polo Plaza was turned into great outdoors during the launch of AboitizLand’s Foressa Mountain Town.

Biggest project

Cebu’s homegrown real estate developer AboitizLand is geared towards national expansion with its first resort residential community in Luzon, the Seafront Residences located in San Juan, Batangas that ws launched also this year.

Aboitiz, however, said they will never forget Cebu. Foressa is the biggest project of AboitizLand to date.

“This (Foressa) is a multi-year project,” he said. Aside from building houses, Foressa will have commercial spaces, too.

Low-impact development

Foressa is a low-impact development. “We will follow natural contours. All will be natural, organic and nothing artificial. Even the house designs are colonial hilltop houses,” said Amon.

This was echoed by Aboitiz as he described Foressa as the first of its kind in Cebu for it ensures the property’s natural assets are preserved and left for future generations to enjoy.

Foressa Mountain Town Launch

LAUNCHING. (From left) AboitizLand’s VP for Innovations Group John Amon, CEO Andoni Aboitiz, and President and COO Patrick Reyes. The photo was taken during the launch of Foressa Mountain Town in Marco Polo Plaza last April 27, 2017.

Nature itself is the amenity in Foressa. “Imagine enjoying the grass, sky, a lot of open spaces for camping,” Amon said.

He ended his Foressa story during the launch with these beautiful words. “In Foressa, we say…Lose your worries to the stars, find yourself in Foressa. Lose your boredom to the trails, find yourself in Foressa. Lose your fears to the woods, find yourself in Foressa. Get lost in your own backyard, find yourself in Foressa.”

At Thursday’s launch, some Cebuanos made reservations and heeded the invitation to find themselves in Foressa.

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