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Property24, real estate portal of OLX group, launches in Cebu

Growth in real estate in the Philippines is in the “upscale” category but consumer demand is highest for “affordable” properties, an official of a real estate portal said. This does…

Growth in real estate in the Philippines is in the “upscale” category but consumer demand is highest for “affordable” properties, an official of a real estate portal said.

This does not necessarily indicate a mismatch between supply and demand. Rather, it shows that Filipinos are “upscaling” and want to see “value for their money,” said OLX Operations Director and Head of Real Estate Ferdie Perez.

It also shows the important role played by real estate portals like Property24, Perez said. Property24, which is part of the OLX group, is a website that lists properties for sale or lease.

No mismatch; role of portals

“There is no mismatch. Affordability here means, rather than the absolute peso amount, rather than the absolute price, it is more or less the value for money,” Perez said. “And we see that not only in real estate. It’s also the trend that we see in FMCGx (fast-moving consumer goods, in F&B in hotels and restaurants. The trend now is Filipinos is upscaling. People want to feel the value of their hard-earned money.”

Officials of Property24 and OLX were in Cebu this week to introduce the real estate website to local journalists and bloggers.

The site already has 6,000 Cebu properties listed and they will be expanding aggressively in the province. Perez said this is the most number in terms of listings compared to other web verticals.

Property24 Cebu

PROPERTY24. OLX Operations Director and Head of Real Estate Ferdie Perez introduces Property24 in a press conference in Cebu City. The property portal is part of the OLX group.

Cebu real estate sector

He said they want to expand in Cebu because “there are a lot of local developers here.”

Perez said their data shows that the real estate sector in Cebu is distinguished by 1) strong growth in BPO, tourism, and remittances; 2) increased demand for condos; and 3) popularity of townhouses and duplex units outside Metro Cebu.

The top considerations for Cebuano property buyers, according to Perez, are presence of nearby shops (74%); accessibility (44%); kids infrastructure (40%); safety (39%); and public services (36%).

The top cities in property searches are Cebu City at 47%; Mandaue City, 17%; Lapu-Lapu City, 12%; Talisay City, 7%; and Consolacion, 5%.

Unlike other portals, Property24 is meant for professional sellers such as brokers and agents, Perez said. The website verifies the identity of sellers before they are allowed to post. For brokers, they require Professional Regulation Commission or PRC IDs; for agents, they require proof of identity and the name of their brokers.

Perez said Property24 also performs regular audit and review of listings to make sure these are legitimate.

Property24 works on a subscription model and those who want to post pay a fee based on different packages. Perez said the fee is minimal compared to potential earnings by brokers and agents if they make a sale on the platform.

OLX, Property24 Cebu

COMBINED PLATFORM. The combined OLX and Property24 platforms generate 300,000 in sales leads monthly, an official said. In the photo are (from left) Mix Martinez, Category Manager for Real Estate; Hazel Juson, Cebu Head of Sales Real Estate, OLX Philippines; Ferdie Perez, Head of Real Estate, OLX Philippines; Charisse Vilchez, PR Lead, OLX Philippines; and Timmy Deal Agua, Brand Marketing Officer, OLX Philippines.

Monthly traffic, sales leads

He said the combined monthly traffic of OLX and Property 24 is 2 million people. The combined platforms generate 300,000 leads every month. These are inquiries via email, SMS, and chat, said Perez.

“When combined, both platforms give sellers a rise in web traffic and increase in potential buyers, delivering better value for subscription fees. Buyers are equally rewarded with more property options, higher seller engagement, and more pages viewed,” the company said in a press statement.

Perez said Property24 also offers the “win-win exchanges” pioneered by OLX.

He said 75 percent of real estate professionals already use online tools to sell property and supporting this with face-to-face and on-site selling. He said online tools lead to faster turn-around and more sales. Offline, agents sell 2 to 3 units a month. Online, they are able to sell an average of 7 to 8 units.

Property sellers, buyers win

Perez said Filipino users are already starting to be comfortable with buying items online. Almost half are already looking for properties online, he said.

With the Property24 platform, “buyers win because they are able to find the perfect property they are looking for their families. Sellers win because they sell more, and they sell faster. Ultimately the country wins because the economy grows faster, real estate grows faster,” Perez said.

Property24 Cebu.

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OLX, PPCRV partner to promote responsible voting

As part of its commitment to promote responsible voting among Filipinos, OLX partnered with the Parish Pastoral Council for Responsible Voting (PPCRV), the citizen arm that helps monitor the country’s…

As part of its commitment to promote responsible voting among Filipinos, OLX partnered with the Parish Pastoral Council for Responsible Voting (PPCRV), the citizen arm that helps monitor the country’s elections.

The partnership was forged by the shared vision of OLX and PPCRV of a free, fair, and fraud-free elections in the Philippines.

OLX - PPCRV

PARTNERSHIP. (From lefT) Hans Adrian Lagman, Brand Marketing Officer, OLX; Carlo Rosales, Senior Brand Marketing Officer, OLX; Ana De Villa Singson, National Communications and Media Director, PPCRV; Jean Magboo, Brand Marketing Manager, OLX; Reiman John Santos, Senior Brand Marketing Officer, OLX; Timmy del Agua, Marketing Officer, OLX. (Photo: OLX.ph)

Donations

OLX donated cash and merchandise to support volunteers working numerous shifts at the PPCRV Command Center in Paco, Manila. OLX’s donation helped run the PPCRV Command Center, which hosted hundreds of volunteers, some as young as eight years old, who all hope to make a difference in the Philippines.

“We are glad to have found like-minded partners who share the mission of helping Filipinos understand the importance and impact of an individual vote. OLX’s ‘Ibenta mo na ang gamit mo, ‘wag lang boto mo’ campaign resonated well with the thousands of volunteers throughout the country working on educating voters against vote buying and vote selling,” said Ana De Villa Singson, PPCRV national communications and media director.

Win Together Fist Bump

Voter education campaign

Last April, OLX empowered Filipinos with their voter education campaign “Ibenta mo na ang gamit mo, ‘wag lang boto mo” to encourage voting responsibly. Its aim was to cultivate an informed and responsible electorate for the 2016 national elections for May 9. This campaign educated Filipinos on the value of voting and encouraged them to take part in spreading this message through online content and on-ground initiatives.

“As enablers of win-win exchanges that improve the lives of Filipinos, we at OLX feel a responsibility for helping remind Filipinos about the importance of understanding the impact of each individual in shaping the nation. Like PPCRV, OLX believes that only through an informed, responsible electorate can we achieve true democracy and win together as a nation,” said Jean Magboo, Brand Marketing Manager of OLX. (Press Release)

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OLX Philippines opens office, strengthens campaign in Cebu

Since it started its campaign to attract Cebuanos to earn extra cash by disposing of unused secondhand items online, OLX Philippines has been doubling its number of Cebu listers per…

Since it started its campaign to attract Cebuanos to earn extra cash by disposing of unused secondhand items online, OLX Philippines has been doubling its number of Cebu listers per month.

In the past few months, the average number of Cebuanos listing their items on the buy and sell website monthly was at 20,000, said OLX Philippines managing director RJ David.

He added that the ads placed on the online marketplace reached around a hundred thousand in the last 30 days alone.

OLX OFFICE IN CEBU. (From left) OLX Philippine founders RJ Davide and Arianne David, Cebuano singer and OLX brand ambassador Jewel Villaflores with the OLX team in their new office in the Cebu Business Park. At 5th from left is OLX Cebu senior marketing manager Regina Aguilar. (Photo by Max Limpag)

OLX OFFICE IN CEBU. (From left) OLX Philippine founders RJ Davide and Arianne David, Cebuano singer and OLX brand ambassador Jewel Villaflores with the OLX team in their new office in the Cebu Business Park. At 5th from left is OLX Cebu senior marketing manager Regina Aguilar. (Photo by Max Limpag)

The online company opened a new office at the Ground Floor of Mercedes Benz Tower on Mindanao Avenue in Cebu Business Park today, Wednesday. The OLX Cebu office, which measures 103 square meters, will serve as the main headquarters of its operations in the Visayas and Mindanao.

Deal hub

OLX Cebu senior marketing manager Regina Aquilar said the office will also serve as deal hub or meet-up place for Cebu-based OLX sellers and buyers.

“Those who are new to online buying and selling, they’re a little afraid about meeting up. The office is a safe place for them to meet and conclude their transaction,” added David.

A lot of Cebuanos have been encouraged to sell unused items when OLX started its “Yesss, Yaman!” campaign in Cebu in March 2014.

“We want to encourage them to continue selling their secondhand items and they can always consider meeting in the OLX office for a smooth and secured transaction,” cited Aguilar.

David said the top items searched for by Cebuanos on OLX are cars, motorcycles, and mobile phones. The top-selling items, however, are cellfones.

OLX Cebu office

DEAL HUB. The OLX office in Cebu will also serve as a deal hub where buyers and sellers can meet for transactions. (Photo by Max Limpag)

Brand ambassadors

Since last year, David said OLX Philippines has been sending two people to visit homes in Metro Cebu and explain what the website is all about. They also helped identify unused items in homes and explained to homeowners how to list them on the online marketplace.

This April, OLX will deploy 20 brand ambassadors (BAs) and they’ll be going around barangays in Mandaue City.

OLX Cebu encourages residents to sort through their household items and identify those that can be sold off so the BAs can post these at OLX on their behalf.

According to David, the BAs started their campaign in Cebu City in January and the people they visited, especially those without access to the Internet, were really thankful. David added that OLX Cebu is looking to add to its staff and is hiring marketing personnel and customer support representatives.

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