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Tag: Fitflop

Give the FitFlop gift of comfort and style for superwomen in your life

Looking for the right kind of gift for superwomen this holiday season? Give them the gift of comfort and style. Internationally recognized as a comfort footwear brand, FitFlop’s scientific research…

Looking for the right kind of gift for superwomen this holiday season? Give them the gift of comfort and style.

Internationally recognized as a comfort footwear brand, FitFlop’s scientific research into the position of the foot and how it affects the alignment of the body is second to none. While comfort-based biomechanics remains a priority, FitFlop believes there’s no need to compromise on style to enjoy comfort. FitFlop creates wardrobe essentials for women too busy for uncomfortable shoes.

Uberknit high-top sneaker

Space-Age Metallics

As FitFlop introduces metallic detailing, you will not only feel comfortable but you sure are on trend. Check out the Uberknit high-top sneaker and ballerina updated in pewter, rose gold and black metallic.

Channelling all things metallics, the Superballerina with sequins are graceful, low-cut, feather-light ballerinas smothered in shimmering sequins, on slimline SupercomFF midsoles.

Uberknit high top sneaker

The Superskate slip-on mule, a key shoe style of the season, is offered in buttery leather with The Uberknit high top sneakers and ballerina bow are our most exciting, not to mention best looking.

With unbeatable ergonomics, superlightweight, midsoles, breathable stretch uppers, and stretchy decorative laces, they’re so good, you may start every day getting dressed feet first.

FitFlop Uberkniy

Uberknit Superballerina

Fitflop is available in Fitflop stores in SM City Cebu, Ayala Center Cebu and ResToeRun. (Press Release)

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Space age metallic, modern heritage, spunk inspire new FitFlop collection

FitFlop introduces its autumn and winter 2017 collection of sandals and closed shoes silhouettes in Cebu, and they come in elegant metallic, lightweight breathable fabric, and high street fashion. In…

FitFlop introduces its autumn and winter 2017 collection of sandals and closed shoes silhouettes in Cebu, and they come in elegant metallic, lightweight breathable fabric, and high street fashion.

In line with the brand’s mission to be the most comfortable and addictive footwear in the world, it creates products based on biomechanics research but without compromising on style, said Primer Group of Companies regional brand manager Maria Soledad O. Aquino.

FitFlop´s autumn and winter collection took inspiration from space age metallics, modern heritage, and a fashion rebel attitude that makes sandals perfectly fine for autumn wear.

FitFlop autumn winter collection Cebu

NEW FITFLOP COLLECTION. Primer Group of Companies regional brand manager Maria Soledad O. Aquino explains features on one of the new FitFlop collection during the launch in Cebu. With her is senior marketing associate Irene Trajano.

Autumn, winter collection

Senior marketing associate Irene Trajano said metallic embellishments can be found across several FitFlop styles for the season, from the glittering discs on toe-thong sandals to the pewter, rose gold, and black touches in the popular Uberknit fabric for ballerinas and sneakers.

Modern heritage details are incorporated in FitFlop mules, ballerinas, and sneakers, which perfectly complement the season’s fashion styles.

Fitflop autumn winter collection

NEW FITFLOPS. The new line comes in elegant metallics, lightweight breathable fabric, and high street fashion.

This season’s collection also highlights spunk and one’s inner rebellious streak. One doesn’t have to limit the Lumy “slides and Banda” to summer; wear your pairs with their punk stud detailing paired with skinny black jeans and big jumpers during autumn, too.

FitFlop products inspired by high street fashion come in the muted and grandiose colors of fall: deep plum, midnight navy, tan, and black. Of course, the patent, snake, and suede and stud finishes on those sandals and closed shoes silhouettes definitely make them stand out.

FitFlop autumn winter collection Cebu

IN CEBU. The new collection was unveiled in Cebu last week.

Legendary cushioning

According to Aquino, the story behind the brand started 10 years ago with FitFlop founder Marcia Kilgore who looked but failed to find footwear that she can wear through her daily routine.

¨She met with two biomechanics in London and, within a year of research and development, the first FitFlop that boasts of a triple-density microwobble system was released,¨ Aquino cited.

 


The technology makes possible the legendary super cushioning in FitFlop classic styles. It provides three levels of targeted cushioning for all-day comfort, and allows wearers to walk all day without feeling any impact on the foot.

FitFlop has since come up with the supercomff, anatomicush, and iqushion cushioning technologies for other product designs. FitFlop created the supercomff for people who prefer fewer inches on their footwear and anatomicush for the athletic styles like loafers and sneakers.

New Fitflop autumn and winter collection

 

FitFlop autumn winter collection Cebu

FitFlop Banda TP Studs

 

FitFlop autumn winter collection Cebu

Boogaloo

 

FitFlop autumn winter collection Cebu

Honeybee

 

FitFlop autumn winter collection Cebu

Lumy Leather Sandals

 

FitFlop autumn winter collection Cebu

Lumy Leather Sandals Studs

 

FitFlop autumn winter collection Cebu

Lumy Leather Slide

 

FitFlop autumn winter collection Cebu

Lumy Leather Slide with Studs

 

FitFlop autumn winter collection Cebu

Superballerina with Sequins

 

FitFlop autumn winter collection Cebu

Superbendy Ballerina

 

FitFlop autumn winter collection Cebu

Superbendy Mary Jane

 

FitFlop autumn winter collection Cebu

Superskate with Sequins

 

FitFlop autumn winter collection Cebu

Superskate Slip Ons

 

FitFlop autumn winter collection Cebu

Uberknit Ballerina

 

FitFlop autumn winter collection Cebu

Uberknit High Top

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Fitflop marks 10 years of creating footwear for ‘superwomen’

Be it mother or daughter, wife or lover, entrepreneur or business executive, best friend or mentor, women play multiple roles on a daily basis and Fitflop promises to be there…

Be it mother or daughter, wife or lover, entrepreneur or business executive, best friend or mentor, women play multiple roles on a daily basis and Fitflop promises to be there for them every step of the way.

Fitflop, which recently celebrated 10 years of providing superwomen with great footwear, aims to give them the energy and confidence to go further and be absolutely prepared for whatever their busy lives may throw at them, said its global marketing director Louise Barnes during the Manila leg of a series of events known as #SuperWomenNights.

She added that as the brand marks the start of another decade, it comes out with a wide range of products that now includes a whole new category of footwear.

FitFlop Superwomen

WIDE RANGE. Fitflop global marketing director Louise Barnes (right) said that as the brand marks the start of another decade, it comes out with a wide range of products that now includes a whole new category of footwear – athletic catergory.

New Fitflop products

“We’re entering the athletic category in a big way and we’re doing that with lightweight sneakers and ballerinas. We’ve developed brand new products that will change the way you think of Fitflop,” Barnes said.

According to her, the new Fitflop products are super light, anatomically contoured to cover the feet and have front and back cushioning, and come in a host of beautiful bold and bright colors. This is made possible by Fitflop’s all-new trademark iQushion technology, which is a micro-bubble foam impact cushion.

Fitflop has sold over 35 million pairs of shoes and is now in 63 countries, added Barnes, citing that the whole idea of the brand was about empowering women.

“Our founder Marcia Kilgore, she’s really our original superwoman. She strongly believes in supporting women from the ground up with great footwear,” Barnes said.

Brand milestones

FitFlop regional brand manager Melody Tanjimenez said the brand celebrates several milestones in 2017: its 10th year anniversary, launch of the Spring-Summer Collection, a million Facebook followers just in Southeast Asia alone.

She added that the brand’s growth was an incredible milestone especially since it only had a small following in Multiply when it started in 2007.

“They believed in the brand and we were able to build the brand to what it is today through them,” Tanjimenez also said.

FitFlop Superwomen campaign

#ForSuperwomen. The company brought in the Southeast Asian winners of the #ForSuperwomen promo, a social media contest that asked Fitflop lovers to nominate the superwomen in their lives, to the regional launch of the #SuperwomenNights in Manila in March.

Southeast Asian markets

Tanjimenez said the Primer Group of Companies, which distributes the Fitflop brands in Southeast Asia, also has its own milestones.

The first Fitflop free standing store it opened back in 2010 at the SM Mall of Asia has grown to 30 stores across its Southeast Asian markets.

Primer Group distributes Fitflop footwear in Malaysia, Indonesia, Thailand, Vietnam, Brunei, Myanmar, and the Philippines

Superwomen campaign

Fitflop is working with Uma Thurman, the brand’s first celebrity ambassador, for the spring-summer 2017 collection and the superwomen campaign.

Barnes said they picked Thurman because she is also an advocate of women empowerment and her values are aligned with that of the brand.

“She (Thurman) absolutely embodies strength, confidence, total control. She is also a multitasking mother of three and represents iconic characters on stage,” she further said.

Fitflop Supwerwomen campaign

NEW COLLECTION. The Fitflop spring-summer 2017 collection.

Contest winners

It also brought in the Southeast Asian winners of the #ForSuperwomen promo, a social media contest that asked Fitflop lovers to nominate the superwomen in their lives, to the regional launch of the #SuperwomenNights in Manila.

In a toast to the winners, Camille Karaan, vice president for Primer International Management Ltd., said that for superwomen, everything is possible.

“We have superwomen all around us. They are mothers, sisters, friends, and even strangers,” she added.

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Look: huge discounts on luggage, bags, shoes, shirts in Primer Group bodega sale

From Delsey, World Traveler and Victorinox luggage sold at more than 50% off to casual, sports and running shoes and even backpacks and messenger bags sold at the same discounted…

From Delsey, World Traveler and Victorinox luggage sold at more than 50% off to casual, sports and running shoes and even backpacks and messenger bags sold at the same discounted rate, the Primer Group bodega sale offers huge discounts to shoppers.

The Primer Group of Companies, a distributor of top consumer brands, is holding a bodega sale at the Waterfront Cebu City Hotel and Casino starting today and until August 28. The sale offers discounts of up to 80% off on such brands as Timbuk2, Delsey, Fitflop, Flossy, Tumi, JanSport, Columbia, Herschel, DC, The North Face, Hedgren, Quiksilver, Roxy, O’neill, Volcom and many more.

Primer bodega sale

BAGS, SHOES, SHIRTS. The Primer Group of Companies is offering huge discounts on their products in a bodega sale that opens today, August 25.

Yesterday, the bodega sale was opened to media, partners and other guests of the company. The MyCebu.ph team was among those invited to the early sale and boy did we spot some great bargains. We got a family-sized World Traveler luggage (good for 20 kilos, the attendant told us) for P3,600 from the original price of P7,990. There was a great looking Delsey luggage for P7,000 from the original price of P12,000.

One of the boxes placed on the floor contains a trove of Timbuk2 laptop bags, messenger bags and backpacks. Most are discounted 50% or even higher. There were also great finds among the Hedgren bags. Shirts, shorts and other athletic apparel are sold with a huge slash of the prices, some up to 80% off.

In footwear, there are great deals among the displayed pairs of The North Face, Salomon and Fitflops. Although the sale is on until August 28, you are better off heading there as soon as it opens today at 10 a.m., the bargains are such that people are sure to flock to the place, what with word about the huge discounts spreading quickly.

More photos

Primer bodega sale

BODEGA SALE. The Primer Group of Companies bodega sale is located in Waterfront Hotel and Casino in Cebu City.

 

Primer bodega sale

LUGGAGE. From Delsey to Victorinox to World Traveler, you can spot items sold up to half the price at the bodega sale.

 

Primer bodega sale.

Luggage options.

 

Primer bodega sale.

Sakroots bags on sale.

 

Primer bodega sale.

Beautiful leather pouch by Tumi.

 

Primer bodega sale.

TIMBUK2 BAGS. If you’re looking for a laptop bag, backpack or even a messenger bag, head to this pile of Timbuk2 bags first. These stocks won’t be there long.

 

Runners would love this hydration belt on sale.

Runners would love this hydration belt on sale.

 

Primer bodega sale.

Outdoor backpacks. These are padded.

 

Primer bodega sale.

Footwear options.

 

Primer bodega sale.

Discounted The North Face shoes.

 

These luggage are sold at a discounted price of P3,000.

These luggage are sold at a discounted price of P3,000.

 

Bags, carry-ons on sale.

Bags, carry-ons on sale.

 

Primer bodega sale

Water bottles.

 

Primer bodega sale

Fitflop pairs.

 

Primer bodega sale.

Ladies’ bags.

 

Primer bodega sale

More bags.

 

Primer bodega sale.

Timbuk2 laptop bags.

 

Timbuk2 backpacks sold at a huge discount.

Timbuk2 backpacks sold at a huge discount.

 

Primer bodega sale.

Messenger bags. Hedgren and Timbuk2 messenger bags.

 

Primer bodega sale.

Bags, trolleys, carry-ons.

 

Primer bodega sale.

Shirts, rash guards, t-shirts, shorts, bikinis, and sportswear.

 

Primer Group bodega sale

BODEGA SALE. Top Primer Group consumer brands sold on discounts of up to 80% off.

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