To cater to a growing segment of buyers, property giant Megaworld rolled out its ready-for-occupancy (RFO) inventory at 8 Newtown Boulevard in The Mactan Newtown in Lapu-Lapu City.

Megaworld saw the RFO business as one direction in the property development industry and, in response, created a group to cater to a percentage of clients that prefer ready units, said Megaworld head of public relations and communications Harold Geronimo.

Prime RFO is the first ever group created by a property developer to cater to a buying segment that comes with comprehensive after-sales services, he added. Buyers under this category get free interior design and leasing and resale services, said Donna V. Racho, Prime RFO vice president for sales and marketing.

RFO business rollout

Geronimo and Racho were in Cebu last week to announce the rollout of RFO units at the four 18-storey residential towers of 8 Newtown Boulevard in Megaworld’s township project Mactan Newtown.

According to Racho, there will be a total of 35 to 40 selected studio and one-bedroom ready units made available under the RFO scheme in the Cebu development.

Megaworld RFO units
AFTER-SALES SERVICE. Prime RFO vice president for sales and marketing Donna V. Racho and head of public relations and communications Harold Geronimo discuss the ready-for-occupancy options in 8 Newtown Boulevard in The Mactan Newtown in Lapu-Lapu City and its other properties. Prime RFO is the first ever group created by a property developer to cater to a buying segment that comes with comprehensive after-sales services, Geronimo said.

She added that buyers need only to pay 10 percent of the property cost and comply with some documentary requirements so they can take possession of the unit.

A unit already comes with the basic necessities like a bed, sofa, dining table, and some appliances so it is already livable. Guests, though, can make use of the free interior design services to achieve a certain look or feel for their condo units.

Leasing, resale services

Geronimo said that since the island of Mactan is a resort area, there is a high potential for units to be leased out especially during peak travel months or the holding of big events.

Buyers who acquire a unit for this purpose can avail of the leasing and resale services offered by Megaworld’s Prime RFO. Racho added that they can find clients for those who wish to lease out and buyers who want to sell their property down the line.

Megaworld’s after-sales team “reinforces Megaworld’s vision to provide unparalleled services to its clients.”

“Megaworld’s Prime RFO wants to create a long-lasting after-sales services to our most valued clients in Cebu. We want them to remember Megaworld. And the next time they want to invest in a property, Megaworld will be at the top of their minds,” explained Racho.

Marlen is the editor of MyCebu.ph and co-founder of Cebu-based journalism startup InnoPub Media.

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