Fitbit, the leader in the global connected health and fitness market, announced the availability of Fitbit Blaze and Fitbit Alta devices in the Philippines. These products are now available at leading retail and online stores across the country including all Digital Walkers and Beyond The Box stores, as well as select Toby’s outlets.
A part of the Fitbit platform – consisting of of devices, apps, social and motivational features, advice and personalized coaching – these products help people make behavioral changes to be more active, exercise more, eat smarter, track their sleep and manage their weight.
As part of the global launch, Fitbit shipped more than one million Fitbit Blaze devices in its first month of availability, exceeding internal Fitbit sales forecasts. Fitbit also announced that more than one million Fitbit Alta devices shipped since US retail availability began on March 9.
Consumer response
These are the highlights of the consumer response to Fitbit Blaze:
- Fitbit Blaze, which won 18 awards at CES, has captured the ranking of #1 bestselling device in the smart watch category on Amazon in the US
- Fitbit Blaze has earned more than 1,600 customer reviews on Amazon in the last month, with 82% giving Fitbit Blaze a 4- or 5-star rating.
These are the highlights of the consumer response to Fitbit Alta:
- Fitbit Alta is currently one of the top selling devices in the fitness tracker and pedometer categories on Amazon in the US
- Fitbit Alta is one of the top selling devices in the fitness tracker and pedometer categories on Amazon.com. More than 75% of customer reviews on Amazon give Alta a 4- or 5-star rating.
“At Fitbit, we continue to focus on developing innovative and motivating fitness-first products that our customers love and that help them achieve their health and fitness goals,” said Steve Morley, Vice President and General Manager, Fitbit Asia Pacific. “We’ve received positive response around the globe for Blaze and Alta, and we’re excited to bring these new products to the Philippines as our most motivating and most stylish devices for active and everyday consumers.”
Fitbit Blaze and Fitbit Alta join the diverse line of award-winning products from Fitbit including Fitbit Surge, Fitbit Charge HR, Fitbit Flex, Fitbit One and Fitbit Zip activity trackers, as well as the Aria Wi-Fi Smart Scale. The devices are part of the Fitbit platform, which empowers people with information, offering a fun and engaging experience, providing insights and guidance for users to get the most out of their trackers and help them reach their health, fitness and wellness goals.
Fitbit Blaze (P9,999)
Fitbit’s most motivating and smartest fitness tracker – puts the emphasis on next generation health and fitness features first and foremost, such as PurePulse continuous, wrist-based heart rate tracking; SmartTrack automatic exercise recognition; automatic sleep tracking; and FitStar by Fitbit on-screen workouts.
Curated to fit your life, Fitbit Blaze includes the smart notifications that matter most, like call, text and calendar alerts, so you can stay connected to what’s important. It also has a long battery life that lasts up to 5 days , allowing you to keep up with your life, day and night.
Fitbit Blaze and Fitbit Blaze accessory bands began shipping to retailers and consumers in North America in late February and are now available in the Philippines, Asia and Australia, as well as Europe, Middle East, Africa, and Latin America. Blaze will begin shipping to China, Korea and Japan later this Spring.
Fitbit Alta (P6,479)
This model is a slim, sleek fitness wristband designed with a satin finish, stainless steel body and features a line of stylish, interchangeable bands in multiple popular colors and premium materials so you can find the right style for every occasion. Features include Reminders to Move, SmartTrack automatic exercise recognition, and all day activity and automatic sleep tracking.
Fitbit Alta also helps you stay connected with the smart notifications you need, delivering call, text and calendar notifications when your phone is nearby with a gentle vibrating alert on its vibrant, slender display. Fitbit Alta lasts up to 5 days on a single charge and is compatible with more than 200 Android, iOS and Windows mobile devices and computers.
Fitbit Alta and Fitbit Alta accessory bands began shipping to retailers and consumers in North America on March 9 and are also currently available in Philippines, as well as Hong Kong, Singapore and South Asia Pacific and Latin America. Alta will begin shipping to additional global locations in Europe, Asia, Middle East and Africa later this Spring. (Press Release)
