Real estate portal Filipino Homes tied up with Skyscraper Realty to put up its eighth in Cebu and 22nd office nationwide at JCentre Mall in Mandaue City.
Anthony Leuterio, president and CEO of multi-awarded Leuterio Realty and Brokerage, said Filipino Homes is a one-stop-shop for real estate buyers and sellers.
Although it already provides an extensive online network, Filipino Homes complements this with actual offices where prospective clients can visit and get advice from real estate agents, look at listings, or report problems.
“Our goal is to create the biggest property portal, through our website and also in specific places where they can meet with agents and get good advice,” he added.
Skyscraper Realty decided to open a Filipino Homes in Mandaue because it is next to Cebu City in terms of economic development.
“There’s really a lot of activities happening in Mandaue City,” said Skyscraper president and CEO Gaylord Tingzon, citing the 20-hectare joint venture Mandani Bay project by Hongkong Land and Taft Properties and the Gatewalk Central partnership between AboitizLand and Ayala Land.
The partnership with Filipino Homes allows Skyscraper Realty access to a full listing of properties nationwide.
“The good thing about Filipino Homes is that we can sell properties nationwide because of our more than 20 branches throughout the country. We have more than 50,000 agents helping each other close a sale and assist clients. Even if you’re in Cebu and you have clients in Davao, someone from Filipino Homes Davao will assist them,” he added.
Real estate brokers accredited by Leuterio with 30 to 50 sales agents under them can use the Filipino Homes trademark when they open an office.
Leuterio said he calls them franchise partners and they can use the Filipino Homes logo and network.
Filipino Homes Mandaue
Filipino Homes Mandaue is also looking for more real estate sales agents.
Tingzon said they already have more than 50 sellers, 20 of which are active, but the plan is to increase the number to 100 sales agents.
He added that they want to build a big team because there are a lot of projects in Mandaue, citing JCentre Mall’s 40-storey tower project, mix-use project of Cebu Landmasters near Oakridge Business Park, walk-up condo in AS Fortuna St. by Primary Homes, and the bestselling Midpoint Residences towers.