Great news for Cebuano trend seekers and stylephiles! Dr. Martens has opened a pop-up store in SM Cebu to offer customers a wider access to the iconic brand’s vast range of styles.
Dr. Martens has been championing individuality since 1960 when the first pair of 1460 boots rolled off the production line at its original Cobbs lane factory in Northampton, England.
The 1460 8-boot, named after the date it was created on the 1st of April 1960, sets the precedent for the Dr. Martens Originals offer. The next year at the same date the 1461 3-eye shoe was introduced, first marketed as “a stout shoe made from all the same materials as the 1460 which can be worn for working or sporting occasions.” Popularized in the early 80s as a fashion item when students, musicians and notably girls adopted it, making it an everyday staple.
Iconic styles
Dr. Martens Originals encapsulates all of the brand’s iconic styles, including the 101 6-eye boot, the Church Monkey boot, the 2976 Chelsea boot, and for women, the Polley T-bar shoe – offered in black and cherry red, a selection of colours and leather finishes, as well as the most evolutionary lightweight concept since 1960: the DM’s Lite, may all be found in Dr.Martens pop-up store.
Dr. Martens’ components are the air-cushioned sole providing comfort, durability and traction and the unique Goodyear-welt where the upper and sole are stitched and heat-sealed for a durable construction.
Recognized worldwide for their uncompromising look, durability and comfort. Engineered from industry, championed through music, worn by individuals.
Pop-up store in SM City Cebu
Dr.Martens pop-up store is now open at the 2nd level of SM City Cebu.
To know more about Dr Martens, visit www.drmartens.com and www.facebook.com/drmartensph. Or check out the following social media handle and hashtags: @drmartensph , #standforsomething.
The brand is exclusively distributed in the Philippines by the Primer Group of Companies – Asia’s next retail giant.
