MyCebu.ph: Cebu News & Features

Re/Discovering Cebu, one story at a time

Category: Motoring

Ford Philippines trains Cebu drivers on safe, smart driving

You are twice as likely to die if you don’t wear a seatbelt, Cebu drivers and traffic enforcers were told during the Driving Skills for Life (DSFL) of Ford Philippines…

You are twice as likely to die if you don’t wear a seatbelt, Cebu drivers and traffic enforcers were told during the Driving Skills for Life (DSFL) of Ford Philippines in SM City Cebu earlier today.

Wearing a seat belt reduces the risk of dying in an accident by 50% for front seat passengers and up to 75% for rear passengers, the instructor told the packed room. Everyone has to wear seatbelts because those who don’t are usually thrown off their seats during accidents and can injure or even kill those who buckled up, he said.

Ford Philippines driving skills for life

DON’T USE PHONES, GADGETS WHILE DRIVING. Ford Philippines AVP for Communications EJ Francisco taks about the #ParkYourPhone social media campaign to remind people not to use phones and other gadgets while driving.

Philippine situation

The DSFL “is a global program aimed at teaching drivers the necessary skills for safe and smart driving beyond what is learned in standard driver education programs,” said Ford Philippines AVP for Communications EJ Francisco.

Many Filipino drivers and even enforcers do not know existing traffic laws, fail to practice basic road courtesy, and disobey traffic signs, leading to accidents and traffic congestion, Francisco said.

Although the DSFL is a global program, it is customized to the driving environment and road condition of the Philippines. It’s long-time partner in the country is the Tuason Racing School.

Ford Philippines Driving Skills For Life

BLURRED VISION. A volunteer struggles to walk straight while wearing beer googles, which simulates the effect of drinking 4 bottles of beer, during a demonstration to show the dangers of driving under the influence of alcohol.

Dangers of distracted driving

The DSFL has classroom sessions and actual driving time to teach attendees safe and fuel-efficient driving. This year, the program added modules on the danger of distracted driving. This is partly to support the implementation of the Anti-Distracted Driving Law in the country, Francisco said.

Ford Philippines is also doing a #ParkYourPhone social media campaign to remind people not to use phones and other gadgets while driving.

“At Ford, we want drivers to keep their eyes on the road and hands on the wheel at all times because nothing is worth losing that special connection for,” the company said.

Since its launch in 2008, more than 20,000 Filipinos have joined DSFL sessions, Francisco said.

Ford Philippines

WHEN TO CHANGE TIRES. Driving Skills for Life Instructors show how to spot indicators on when to change your tires.

2017 program targets

For 2017, Ford Philippines is targeting to cover at least 1,500 participants with specific focus on public utility drivers like those for buses, jeepneys, taxis, and transport network vehicle services, “recognising their critical role as motorists in ensuring that roads and passenger journeys are safe.”

The program is also expanding to more areas outside Manila.

“We have always valued road safety at Ford, so we’re happy to bring our DSFL program to Cebu, mindful of the fact that there is a growing need to install to drivers the importance of safe driving,” Francisco said. “We are hopeful that through this program, drivers will be able to understand the critical role they play in ensuring that our roads are safe.”

No Comments on Ford Philippines trains Cebu drivers on safe, smart driving

Shell holds Bike Fair in Cebu, unveils Shell Advance Motorcycle Oil

With Cebu accounting for the largest motorcycle community in the Visayas, Shell picked it to host one leg of the Shell Bike Fair 2017 held last Saturday at the SM…

With Cebu accounting for the largest motorcycle community in the Visayas, Shell picked it to host one leg of the Shell Bike Fair 2017 held last Saturday at the SM Seaside City.

“It’s one way for us to thank our bikers for always supporting Shell,” said Recca Menchavez-Malabanan, Shell Advance Brand Manager during a press conference held before the event. “It’s also a day for us to recognize the different bike clubs.”

Shell Advance Motorcycle Oil

SHELL ADVANCE. The company highlighted Shell Advance Motorcycle Oil during the recent Shell Bike Fair 2017 in SM Seaside City Cebu.

The event also highlighted the recently launched Shell V-Power fuels and Shell Advance Motorcycle Oil.

“The two brands are any bikers’ reliable companion on the road: Shell Advance allows for a smoother ride by protecting the engine from wear and maintaining clean pistons, while the new and improved Shell V-Power is designed to deliver both performance and efficiency,” the company said in a press statement.

Shell Bike Fair Cebu

SHELL ADVANCE MOTORCYCLE OIL. (From left) Mark Malabanan, Shell V-Power brand manager; Recca Menchavez-Malabanan, Shell Advance brand manager; Ricky Altonaga, Pilipinas Shell district manager; Serge Bernal, Pilipinas Shell Lubricants marketing manager; Paz Tiongco, indirect sales manager for lubricants; and Brandon Briones, marketing implementer shortly after a press conference on the Shell Bike Fair 2017 in Cebu.

“The bike fair is, for us, about listening to our consumers on what they want and they like traveling,” said Serge Bernal, Shell Lubricants Marketing Manager.

Recca Menchavez-Malabanan, Shell Advance Brand Manager, gave journalists and bloggers a rundown of the advantages for bike owners to use their motorcycle oil. She said the Shell Advance Motorcycle Oil is the “complete package that offers complete protection for the bike.”

She said the formulation of the oil offers the key benefits of protecting against engine wear and high temperature while increasing fuel economy, cleaning the pistons, and retaining horsepower.

The bike fair was held at the SM Seaside Skyhall. Shell gave away a lot of prizes including 3 new bikes: a Yamaha Aerox, Suzuki Raider, and Honda CBR 150.

“For over 100 years, Pilipinas Shell’s products and services have evolved to meet the current needs of Filipino motorists. We want our customers to know that Shell is every Pinoy motorists’ partner as they face challenges on the road. Shell has evolved into more than just a gas station; it is a pit stop that fuels both you and your motorcycles,” said Anthony Lawrence Yam, Pilipinas Shell Vice President for Retail.

More photos of Shell Bike Fair 2017 Cebu

Shell Advance Motorcycle Oil

 

 

No Comments on Shell holds Bike Fair in Cebu, unveils Shell Advance Motorcycle Oil

Type on the field below and hit Enter/Return to search