Tapping artificial intelligence or AI frees up employees from repetitive tasks to focus on higher value work, officials of Accenture said.

“The intent is to amplify, enable, and empower people to do more,” said JP Palpallatoc, Accenture managing director and digital lead in the Philippines. “That’s the intent of AI. If we are able to use it properly, we can achieve that.”

Palpallatoc said the tasks that AI can best replace are what the industry dub as the 3 Ds. “Dirty, dull, and dangerous jobs. those are things that are ripe to be replaced by AI,” Palpallatoc said in an interview during the recent Transformation Summit in Cebu.

Accenture Cebu Transformation Summit
AI IS THE NEW UI. Palpallatoc, Accenture managing director and digital lead in the Philippines, discusses key technology trends during the Transformation Summit in Cebu.

Ride the tech wave

“Would it have a negative impact? In our experience in Accenture, we have been able to ride the wave rather than be sunk by it by actively multi-skilling our people,” said Accenture managing director Arvin Yason.

Palpallatoc and Yason gave talks during the Transformation Summit held at the Marco Polo Plaza Cebu. Palpallatoc talked about key technology trends uncovered in a global survey of business and information technology executives by Accenture.

Among the key trends spotted in the study is that of AI being the new user interface or UI.

“AI is becoming more mature. It is simplifying and making all interactions smarter. In the future, the AI will become a spokesperson for a company or the brand,” said Palpallatoc.

Accenture Cebu Transformation Summit
AI CAPABILITIES. Accenture managing director Arvin Yason talks about the capabilities of AI and such fields as video analytics.

Computer vision

Yason expanded on AI and discussed what he described as “one of the more under-appreciated technologies in the past year,” which is computer vision.

“Everything from being able to remember where you left your phone or being able to track who the people are on the production floor. These will be realized over the next few years because of the rapidly evolving computer vision technologies,” he said. During his talk, he showed how security cameras paired with AI can recognize fights and other security issues as well as traffic incidents.

Yason said there are many things AI can do on top of serving as virtual assistants. “Our financial clients use AI to do fraud detection. Whether they are cheating on an insurance form or claim or something else. We also use AI in conjunction with medical specialists to either provide better diagnosis or to even augment certain procedures.”

JP Palpallatoc Arvin Yason Accenture
AI AND KEY TRENDS. Accenture managing directors Arvin Yason (left) and JP Palpallatoc discuss AI and technology trends in a press conference held on the sidelines of the Transformation Summit in Cebu.

More jobs but higher skills needed

When asked whether AI adoption will have a negative impact on employment, Palpallatoc said there is likely to be, instead, a “net addition” in the number of jobs in the country.

“There is a reduction from the low skill but there is also an increase in the mid and the high. And I think the important thing here is for us to get that particular opportunity. We need to re-skill, multi-skill and up-skill our people so that we are able to do the high-level skilled work,” he said.

“In Accenture, we have been actively cross training and upskilling our people from the older technologies and the more manual processes to the relevant technologies that will be used to build AI and other new IT skills,” Yason said.

To those who fear AI, Palpallatoc said, “The power is with us. For the AI to act, they need to be trained, they need to be taught, they need to be provided data, they need to be guided as well.”

Max Limpag is a journalist, blogger, and developer based in Cebu. He started as a reporter covering Cebu City Hall in 1996. He has written on technology for various print and digital publications since...

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